How to Create a Call Only Campaign in The Facebook Ads Account | Video

In This Episode

In this episode, we look at running a Call Only campaign on Facebook Ads, which is an excellent method for generating leads by phone call. We start the process by going to the Facebook Ads account, then choosing the Call Only in the Engagement and Leads objectives. As our aim is to have as many calls as possible converted to customers then we select our Facebook page and establish a budget we want to spend to show you how to target a specific niche.

Then, we talk about logical ad placements, indicating the Feed, Stories, and In-Stream Video because our calls come from these places. After configuring the ad details, the primary text field and ensuring the contact number displayed are correct; we show how the campaign setup is done. Finally, we explain how to measure success and show that we can consider 22-minute call conversion.

How to Create a Call-Only Campaign on Facebook Ads?

Even though, many marketers are already aware of a Google Ads feature called Call Only campaigns, Facebook has a similar option that can be just as useful. In this post, we will discuss on the things that need to be done to have a successful Facebook Call Only campaign.

Understanding the Call Only Campaign

Call Only campaigns are specifically used to ensure that users that are in the ad call your business directly. This way of working is even more efficient for those companies that operate within the sphere of services as the primary type of interaction immediately affects conversion. That being said, if setup properly, Facebook has some of the most potent targeting tools which can help reach out to customers who are out there searching for your services.

Getting Started with Your Call Only Campaign

First, go to the Facebook Ads. To create a new campaign, select the option labeled Create.

Step 1: Choose Your Campaign Objective

Once you click the Create button, you’ll be presented with several campaign objectives: Awareness, Traffic, Engagement, Dealers, App Marketing, and Sales. When setting up a Call Only campaign, the preferred advertising option is the Engagement or Leads option. Since the main aim of the advertisement will be to obtain the leads through the calls, we will select the Leads goal. This will assist Facebook’s algorithm in determining the best approach when placing your advert to likely customers to enhance call conversions.

Once you have chosen your objective, click on the Continue button that you find below the objective list.

Step 2: Setting Up the Campaign Level

You do not have to make any change at the campaign level as you have already chose your objective at this stage. The next level is the Ad Set level where you will decide who to target and how much to spend.

Step 3: Choose Your Conversion Type

The single most important decision to make in an Ad Set is to choose call conversion as your main objective. This way you can be certain that your adverts are created with the purpose of eliciting calls. To accomplish this goal, Facebook will automatically adjust your campaign for you.

Then, choose the Facebook page that you are going to advertise. Check to ensure that it is the correct page since this is where your potential customers will be lead to as soon as they see your ad.

Step 4: Budget and Audience Targeting

Once you are clear with your budgeting, get specific about the audience. A detailed audience should be well developed to fit the target market. First of all, it might be useful to consider some characteristics such as demographic ones, or interests and behaviors which are characteristic of the people who could potentially use your services. You can also point out the areas of coverage that you would like your advert to be placed. For instance, if your business is in a certain cities or regions it is advisable to consider incorporating regions in the targeting options available.

Step 5: Ad Placement

After that, select your ad placements or else known as your targeted placements. For a Call Only campaign, it is suggested to use placements such as Feed, Stories, and In-Stream Video. Typically they attract the most calls, so concentrate your business there. Do not use the Messages app to conduct this type of a campaign since it is not likely to be as effective.

Step 6: Creating Your Ad

Next up, you’re going to create an ad set, where you’ll spend most of your time, before jumping to the Ads level. You should be using a Facebook page that has been pre-selected but use the dropdown to verify that you are under the correct account.

Here you will enter your main primary message and headline for the ad. The phone number has to be correct and easily seen if you want your letters to reach the intended recipients instead of piling up in the spam folder. This means that one clear and convincing message can bring that same difference in calls attained.

Step 7: Launching Your Campaign

And with that, you’ve created a Call Only campaign. The last activity is to scan through all the written work one more time to ascertain to its accuracy. When you are ready, click the Publish button and then your campaign will be launched!

Measuring Your Campaign Results

Once your campaign is live, you need to pay attention to how it is doing. This means that one of the important parameters that need to be brought under control is the length of a typical call. For instance, if you find out that the average call takes about 22 minutes or so, it means that you are connecting a prospective customer successfully. You can regard all the calls that are as long as you want your conversion to be as successful conversion of your campaign.

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    Conclusion

    Setting up your Call Only campaign on Facebook Ads can be pleasingly transformative for your business. It is easy to ensure that, by going through the points provided in this guide, you can create a campaign that guides those potential customers directly into your services. And when it comes to the results it becomes quite possible to tweak the approach in search of the best leads and conversions.

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    Gary
    DIGITAL MARKETING HEAD/CEO
    Ami
    PPC HEAD