In This Video
In this video, we will discuss ‘How to Manage Ad Campaigns on Facebook Business Manager. ‘ This guide is a must-have for anyone in the business world who is trying to outsource their online marketing efforts and get a better return on investment.
First, go to your Facebook account’s main interface and find the Ads Manager section. Next, click ‘All Tools’ and go to ‘Business Settings.’ In the ‘People’ subsection, tap ‘Invite People’ to input the required person’s email.
You will then decide on the level of permission that you want to grant, either a complete control or a restricted one; then, you will select which assets are controlled, say the pages or the ad accounts. Users get an invitation accepted When they click on the ‘Invite’ button. When they do, they will log in based on the roles you assigned them according to the permission settings. It is also essential to regularly check permissions against the requirements of your business. Just stay tuned, and you will be able to find out how it is done in its entirety!
Granting Access in Facebook Business Manager: A Step-by-Step Guide for Business Owners
Managing your advertising campaigns is crucial for any business nowadays because of the availability of digital technology. Perhaps you are a business owner who has tried to achieve your goals on the platform but could not get the results you wished for or expected, and as such, you are searching for an agency to help you out. However, you’ll have to share access to your Facebook Business Manager account to collaborate with them. Here, we’ll outline the steps required to transfer Facebook ad services to a new user and streamline the process.
Why Should You Grant Access to Your Facebook Business Manager?
- Expertise: Employing an agency is beneficial as it brings skills in ad campaign management, targeting enhancement, and higher return on investment (ROIs).
- Collaboration: By sharing access, you provide an opportunity for teamwork, which provides the agency with the ability to design and control the campaigns.
- Accountability: As much as data and information is clearly segregated by access levels, you can assign its management to others while retaining full oversight of numerous campaigns, all the while remaining answerable for them.
- Flexibility: It allows you to set more or less access for various users depending on their position and necessity.
Step-by-Step Guide to Granting Access
Let’s look closer at how people can be added to your company subsidiary and granted access to the Business Manager.
Step 1: Log into your Facebook Dashboard
Firstly, you need to log into the Facebook Dashboard, which can be done by following these steps: First, open your preferred web browser and access the Facebook website. Second, enter your login credentials, which include your username and password. Third, confirm the credentials you entered by clicking on the login button.
Once you have signed in, go to the Ads Manager. Here, you can control all aspects of your advertising campaigns.
Step 2: Login to Ads Manager
Go to your personal account and look for the “Ads Manager ” option. This section gives you an overview of your ad accounts, campaigns, and reports.
Step 3: Go to Business Settings
At the left sidebar, there is a link that says, “All Tools.” Click on it and then on ‘Business Settings. ’ Under this section, you can manage users, assets, and permissions.
Step 4: Invite People
Step 5: Enter your Email Address
You must type in the email address of the person you want to invite each time. We recommend using the email they entered in their FB account so that they will receive the invitation appropriately. After typing in the email, click on ‘Next.’
Step 6: Choose an Access Level
As we proceed to the order page, the user needs to answer a critical question: What is the level of access to the grant? You have two main options:
- Full Control: This gives the user every conceivable control over your Business Manager and its contents in general.
- Limited Access: However, if you want to restrict them, you can decide what they are permitted to or banned from doing. This is useful if the client wants to have some level of control over their assets.
Step 7: Select Assets
Next, you’ll need to select the specific assets you want the user to access. This could include:
- Pages: If you have created several Facebook Pages, consider which of them the user should track.
- Ad Accounts: Add as a partner and grant access to the ad accounts they’ll manage.
- Pixels: If you have used the Facebook Pixel to track conversions, you should also allow these to be accessed.
Select the assets carefully, depending on the user type and his functions in the context of your advertising framework.
Step 8: Send the Invitation
The final step involves sending the invitation out to everyone on the list to ensure that they accept or decline the invitations for the event.
After choosing the right assets and permissions levels, click the ‘Invite’ button to send the invite. The user will receive an email containing an invitation, which should be accepted.
Step 9: The user accepts the invitation
Once the invited user agrees to join, he or she can access certain assets depending on the permissions you provided. Ideally, you should discuss with them what they can access and what is expected of them.
Step 10: Regularly Review Permissions
Remember that checking on the users who were granted access occasionally is essential. When the business adapts, there are often changes in responsibilities, or some users may no longer require access to such assets. Reviewing the permissions provided to anyone with access to your Business Manager is crucial to keeping it safe and operational.
Considerations for Granting Access
When granting access to your Facebook Business Manager, keep these considerations in mind:
- Be Cautious with Admin Rights: Whenever you consider giving admin rights, remember that you allow the user unrestricted access to all the assets. As with any level of trust, make sure that you trust the individual or agency to which you are giving this level of access.
- Manual Asset Additions: If you choose not to grant admin rights, you may need to add the user to each asset type as required. Keep this in mind for the organization.
- Communication is Key: Ultimately, effectively communicate expectations, goals, and responsibilities to any particular user or agency with whom you have granted access. It will also assist in synchronizing your advertising activities and optimizing outcomes.
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The Conclusion
Allowing access to your FB Business Manager is something that every business owner must do if you want to improve advertising campaigns together with professionals. Thus, following these guidelines, you can guarantee a smooth process that will help your advertising team and still keep your business assets under your control.
Here are some situations when you need to know how to grant access in Business Manager: if you are trying to fine-tune your advertising strategies or just want to be a better admin for your Pages and ad accounts while operating in Business Manager. Go ahead and invite the right people; this Facebook advertising agency will soar to new heights!
