About This Video
In this episode of our case study series, we will discuss how we generated over 50 high-quality leads for a premier cleaning service with a CPA of approximately 20 dollars. Our client specializes in google ads for outdoor cleaning services, high-pressure cleaning services, and solar panel cleaning services.
The strategy implemented included varying every keyword regarding the Adelaide market to ensure long-tail, high-intent phrases. Advertisements were strategically categorized to maintain relevancy in each service, and CTR was also well designed. We included catchy advertising texts that described a client as a professional and a reliable business, and advertising extensions were used.
Effective setting of landing pages guaranteed a perfect quality of the user experience, and the geotargeting approach helped to avoid contacting potential users with low-quality clicks. By the proper tool of SMO and consistent bid management, we got fantastic results which makes it clear why online Advertising is so powerful when done correctly. If you want to grow your business to a higher level you are welcome to contact us to get more individual recommendations!
A Case Study on Generating High-Quality Leads for a Cleaning Business
Marketing is more important than ever in the present technological world that the management of any organization, be it small or big, wants to succeed. This blog post will explore one recent success story; we generated over 50 high-quality leads for a premier cleaning service at well under $20 CPA. In this case, we present an outline of what we did, what we were able to accomplish, and lessons that may be useful to similar enterprises.
Client Overview
Our clients are one of the foremost cleaning services committed to improving Adelaide’s spaces. They specialize in various outdoor cleaning services, including:
- High-pressure cleaning: Even when they appear boring, painting services can breathe new life into a room, clean up scuffs and marks, and bring back a surface’s natural shine.
- Gutter cleaning: Rainwater damage that can be avoided if one maintains their guttering system.
- Graffiti removal: Aesthetic improvements, which include making the property more beautiful, and improving its value.
Solar panel cleaning: Optimization of energy extraction of solar panels with regular cleaning.
With such a diverse range of services, it was obvious that the client must find an efficient way to advertise the services to customers who may be in search of them.
Strategies Implemented
To reach our goal, we took the following specific course of action, which was predicated on achieving the objectives of High-connect Visibility, Relevance, and Conversion Rates.
1. Keyword Research
Keyword research was done to form a solid basis for our campaign. This also helped us to determine keywords for outdoor cleaning services in adelaide. We strictly concentrated on the core keywords’ high-intent and long-tail keyword variations. These keywords are very helpful for the users who are prospective leads in most cases since their search is more or less oriented toward acquiring a product or service.
2. Ad Campaign Structure
3. Compelling Ads
It was important to come up with very attractive ad copies in order to attract clicks. To encourage trust, we focused on ‘proofs’ of the client’s advantages, such as professional work, guaranteed reliability, and exceptional service quality. Through creating appealing messages that could really catch the attention of the intended audience, people visiting the landing pages defined by the client increased.
4. Ad Extensions
To enhance our campaign’s outcome even more, we applied ad extensions, namely sitelinks and callouts. These extensions gave more information and exposure and enabled users to capture more of what the client offered without having to click through. What made it even better was the fact that it also enhanced the ad rank and increased chances of click through since it offered the prospects a glimpse on what was in store for them.
5. Landing Page Optimization
Optimising landing pages is especially important for making people who clicked on your link turn into leads. Also, we ensured the client’s landing pages were very conversion optimized in order to attract more clients. This included:
- Clear service information: Especially, describing the services to avoid any misunderstandings concerning the received services.
- Trust elements: Here, both personal stories and attestation to competence should be mentioned.
- User-friendly contact forms: Dictionary of options that makes it easier for prospective clients to come through.
6. Geotargeting
Finally, an important part of our strategy was geotargeting. In so doing, the ads became tightly targeted to geographical locations served by the client and excluded the often low-quality click throughs. Such strategy was helpful in managing our advertising budget in an efficient way.
7. Bid Management
In order to keep the CPA constantly within the set range we used a finite bid strategy which is targeted towards conversions. We regularly reported on bid changes depending on the click through rates the keyword was generating and optimizing ad groups accordingly. This dynamic approach enabled us to optimise the return from the investment spending within the fixed budget to a greater level.
Results Achieved
The results of our campaign were nothing short of remarkable:
- More than 50 high quality leads were created for as low as around $20 CPA.
- A CTR was kept adequately healthy by using proper ad copies and extensions.
- Constantly implemented optimizations reflected in the quality of the conversion rate and constitute proof of the efficacy of the strategies used.
Conclusion
This case is an excellent example of the use of digital marketing and especially within the environment set by Google AdWords. Combined with the targeted keywords, originally created ad layouts, and continuous adjustments, we were able to generate a substantial number of leads for Adelaide Outdoor Cleaning Solutions.
To follow the same pattern of success, research, messaging, and landing pages strategy must be incorporated when doing business. The integration of such components can greatly increase different metrics of Internet exposure and key performance indicators.
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