718.8% User Growth & Top Rankings for Eco-Friendly Container Homes

Industry

Sustainable Housing Industry

About the client

Luxury Container Home USA is a premier personalized container home provider specializing in transforming shipping containers, making them more eco-friendly, versatile, and valuable for workspaces. The client’s business focuses more on customization, meeting user’s needs, and ensuring efficiency and business sustainability.

Problem Statement

Despite being supportive of sustainability and interested in eco-friendly living, the client faced extreme challenges in increasing the brand’s visibility and attracting new users. The client's website was lagging online in gaining organic traffic, limiting potential customers and reducing the benefits of unique offerings.

  • The client was struggling to gain organic search visibility.
  • The inefficiency of brand awareness has led to a drop in critical markets.
  • The website needs better engagement and potential customers online.

Technologies Used

Google Analytics
Google Search Console
Semrush
ahrefs
GTmetrix
Google Pagespeed Insights
Wordpress
Tiny PNG
Ubersuggest
Google Pagespeed Insights
BrightLocal
BuzzSumo
Linkody
WP Super Cache
Varnish Cache

Our SEO Solutions

Comprehensive digital marketing strategic hacks needed to be implemented quickly to address the potential challenges the client faced. We designed the search engine optimization (SEO) and content marketing blueprint and explained how to approach them.

Keyword Optimization

We identified the high-potential keywords for the website and optimized the website content accordingly, surfing around such keywords to improve the impact on search engine results pages (SERPs).

Content Creation

We curated informative blog posts, guides, and case studies highlighting the business's benefits, showcasing impactful use cases, and sustainable business benefits.

Targeted Marketing Campaigns

We launched targeted online advertising campaigns designed by the expert team of digital marketers, analyzing the demographics approach and elevating sustainable living and innovative housing solutions.

Website Optimisation

We offered an enhanced user experience for the website, making it easier for visitors to navigate and learn more about future offerings.

The Result

We worked on our intrinsically designed and shortlisted strategy for improving business SEO presence and witnessing the potential results.

User Growth

Over the past 12 months, we experienced a remarkable increase of 718.8% in total users and a growth of reaching new users of 717.7%. This indicates that our overall marketing strategies attract a more extensive audience base.

Organic Traffic

We managed to gain organic traffic to our website, which has grown substantially. Up to 31,000 users from South Africa alone contributed to the overall reach.

Increased Engagement

The number of web clicks reached 224 over the last year, boosting the impression by 7,040 and showcasing enhanced visibility and user interest.

Keyword Rankings

For several key terms, our expert team of marketers managed to secure its position in the top 10 keyword rankings, discovering potential clients and ensuring solutions.

User Growth

User Growth

Organic Traffic

Organic Traffic

Increased Engagement

Increased Engagement

Keyword Rankings

Keyword Rankings

The Impact

We designed and developed potential marketing strategies based on innovative market trends. By improving overall web visibility and engagement with the target market, we established a potential brand image leading among container homes.

Market Positioning: Luxury Home USA holds a stronger position now in the sustainable market, attracting clients and prioritising eco-friendly living.

Customer Engagement: The website has increased its organic traffic, leading to higher engagement, resulting in more inquiries and potential conversions.

Sustainability Awareness: The content marketing strategies played a significant role in raising awareness, escalating it, benefiting sustainable living, and positioning a brand as not just a service but a market leader in an eco-friendly housing space.