Tecate Sheds Boosts Organic Traffic by 128%: Monthly Clicks Surge from 500 to 1.14K

Industry

Shed Building

About the client

Tecate Sheds is a company that deals with designing and manufacturing high-quality sheds that look after storage solutions, and enable outdoor structuring for residential and commercial clients. The company provides a commitment to not only delivering top-notch products but also to adding uniqueness with the community management. The teams at Tecate Sheds support different charitable organizations, including orphanages and children’s hospitals and are dedicated to spreading hope and light among those who are in need.

Problem Statement

The Tecade Sheds approached us (Softtrix) for help while facing several challenges that hinder the ability to attract users through digital channels.

Low organic Search Rankings: The client was struggling to gain the maximum visibility on search engines like Google allowing competitive keywords in the sheds and storage. Even after putting in extensive efforts, the website was not appearing on the top SERPs, making it difficult for potential customers to discover the products and services.

Highly Competitive Keywords: The website needs to be ranked for higher competitive keywords, but these terms were quite challenging to rank due to intense competition in the digital landscape.

Poor Website User Experience: The website was not optimized considering user experience, resulting in higher bounce rates and lowest click-through rates (CTR). The visitors leave the site without taking their desired action and engagement.

Indexing Issues: The website had 1,000 unnecessary links which were indexed on search engines like Google, Bing, and Yahoo. These links dilute the website’s overall SEO performance.

Local Search Visibility: Tecate sheds were not reflecting in local searches, as the business was not listed on Google Maps or the local search results, which were required to drive local traffic and the local customers' inquiries.

Competitor Spam & Bot Attacks: The competitors employed certain tactics like bot attacks and spamming that were affecting businesses’ search engine performance and overall rankings.

Wrong Backlinks: The website had a significant count of backlinks that were appropriate and harmed the search engine rankings.

Our Solutions

Based on analysis, our team managed to bring tailored SEO and digital marketing strategy while addressing the issues to improve the online visibility of the Tecate Sheds.

On-Page SEO Improvements
On-Page SEO Improvements

Meta Tags Optimization: We aid businesses in optimizing meta titles, descriptions, and header tags across websites and making the keywords more rich and relevant to the target audience.

XML Sitemap Optimization: We develop and submit a clean XML sitemap to ensure the search engines crawl over indexed websites seamlessly

Google Webmaster & Analytics: We designed and optimized the Google search console, and Google Analytics tracking the site performance, monitoring the organic traffic and opting for data-driven decisions.

Image Optimisation: We provided compressed and optimized images to improve the page loading times, elevate speed and add critical factors for optimisation in terms of both the user and SEO per se.

Link Building & Clean Up
Link Building & Clean Up

Disavowing Bad Backlinks: We employ the Google Disavow tools to eliminate the harmful backlinks that are negative on the web; 's authority and rankings.

Manual Submission to Search Engines: We provide the manual submission of the website that helps with organic ranking while placing the right indexing.

Link-Building Campaigns: We launched the targeted link-building campaigns by promoting the articles, press releases, blogs and infographics for offering high-quality websites and directories.

Local SEO Optimization
Local SEO Optimization

Google My Business (GMB) Optimization:We aid businesses to access GMB optimization to improve visibility in local search results and Google Maps.

Local Business Listings: We offered Tecate Sheds local business directories while improving the local SEO, and driving the geographically rich targeted traffic.

Content Marketing & Promotion
Content Marketing & Promotion

Blogging & Press Releases: We published regular blogs on the website paired with the intent search keywords, that offer maximum value to the readers.

Video & Image Promotion: We promoted videos, images, and infographics across the platforms to increase brand awareness and drive maximum traffic.

Reviews & Social Proof: Our team of SEO experts encourage customers to leave a positive review on Google, helping them to build credibility and trust with potential customers.

Regular Monitoring & Adjustments
Regular Monitoring & Adjustments

We offer a seamless monitoring experience enabling Google search console and Analytics to make necessary adjustments and to evaluate the real-time web progress.

The Result

We employed many strategies and the results were impressive. Witness our brilliance in detail.

Keyword Rankings

The business saw a significant improvement in keyword rankings based on their competitive terms. The website began to work more on high-volume keywords, elevating storage solutions and local services.

Increased Organic Traffic

The website has organic traffic that grew substantially enabling total monthly clicks to increase from 500 to 1.14k, reflecting the higher engagement and visibility.

Improved CTR and Bounce Rate

The CTR has decreased from 15.5 % to 14.9 % by sharpening up the site’s overall engagement. The bounce rate has dropped significantly making websites more engaging and relevant based on user’s search queries.

Increased Impressions

The impressions on the website have increased from 5.14k to 7.63k indicating the Tecate Sheds that appeared in search results while targeting a broader audience.

Business Positioning Improvement

The average positioning of Tecate Sheds helped the website to improve from 20.2 to 31.5. It leads to an increase in impressions and clicks that shows the website better targeting, higher competitiveness and high-value keywords.

Enhanced Local Visibility

The optimization of the business at local searches was done so brilliantly that it started showing up in Google’s local search results.

Improved User Experience

The website’s overall user experience leads to higher engagement, more page views and longer session durations.