Strategies for Outsourcing WordPress Development Projects to Navigate The Complexities

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WordPress lets us build a professional website without coding knowledge, but at some point in time, especially when our business grows, we definitely need to hire a WordPress development service.

As you are here, it seems that you have already reached that point.
Don’t worry here we will help you with the best solution.

The best thing that you can do right now is outsource your WordPress development to a professional company.

We know it is not going to be an easy task, so check out our comprehensive guide on how to outsource WordPress development.

Statistics And Trends

  • The global market for IT outsourcing is projected to reach $731 billion in 2023. This is a sign of a growing trend for businesses to use external resources in order to meet their development needs.
  • Outsourcing development tasks allows businesses to concentrate on their core competencies, such as sales, marketing, or product development.
  • For businesses that are unfamiliar with WordPress, experienced development teams will often be able to complete projects more quickly than their own teams.
  • 92% of G2000 (the world’s largest 2000 companies) use IT outsourcing. This shows the widespread use of outsourcing by major corporations.
  • 37% of small businesses prefer to outsource at least one business process. Outsourcing is not just for large companies. It’s a viable choice for all businesses.

What Is Outsourcing WordPress Development?

When you hire a third-party freelancer or company to manage your WordPress website development task, it simply refers to outsourcing WordPress development.

The tasks can be anything like website design, plugin and theme customization, performance optimization, security updates, and overall maintenance.

Now, instead of handling them all by yourself and making things worse for you, you can simply outsource your headache to experts who specialize in WordPress development.
Now, optimize this free time and energy to focus on the core aspects of your business, like marketing, sales, and creating amazing content for your audience.

Let’s understand this with a simple example:

You are a talented writer or a great entrepreneur, but coding is something that you don’t like even a bit.

In this case, you have only one option, which is to give your website coding part to someone who eats, sleeps, and breathes WordPress development.

How Does WordPress Outsourcing Work?

The process of outsourcing WordPress development can seem quite complicated at first, but it is not.
All thanks to its structured process that makes sure you will get the desired result without any complaint.
Let’s understand how WordPress outsourcing typically works.

1. Project Initiation

When you clearly define your project’s requirements, goals, and desired outcomes, the process begins.
This could involve anything from changing the whole structure and design of your website to tweaking plugins according to your business needs.

2. Finding the Right Partner

Once you are clear about your goals, the next step is finding a trusted WordPress development company.
For this, you need to go through various agencies, freelancers, consulting firms, etc. to find a suitable partner.
This is itself a time-consuming process, as you need to review portfolios, case studies, client testimonials, and other various things to select your potential company.

3. Vetting and Selection

You might now have 5–10 potential partners. Among them, you need to choose one. You need to filter out the non-eligible partners following a vetting process.
This may involve interviews, technical assessments, or requests for proposals (RFPs) to evaluate their skills, communication style, project management approach, and pricing structure.
This step is highly important to figure out the right partner that aligns with your vision, budget, and work culture.

4. Contract Negotiation and Onboarding

When you are sure about your potential company, the next step is to negotiate and finalize the contract terms.
To avoid any confusion, the legal document should clearly outline things like project scope, deliverables, timelines, payment terms, intellectual property rights, and any other relevant details.
As soon as you sign the contract, the onboarding process begins. It may involve sharing credentials like project resources, granting access to necessary platforms or tools, etc.

5. Project Execution

Your selected outsourcing partner will now typically follow an agreed-upon project management methodology, for instance, the Agile or Waterfall method.
This methodology ensures on-time delivery and seamless collaboration.
Regular progress updates, milestone reviews, and feedback sessions are some common things that come along with the package.

6. Testing and Quality

No one is perfect, and the same goes with the developers.
To encounter any problem, thorough testing and quality assurance measures are important.
A good outsourcing partner will conduct various tests, including functionality, compatibility, performance, and user experience testing, to identify and then resolve any issues or bugs.

7. Deployment and Handoff

Once your WordPress site passes all necessary tests, it is time for deployment and handoff.
The developers working on your project will now make changes to the live website. They also make sure that the changes don’t affect live users.
Apart from that, they also make you aware of the changes via any documentation or messaging.

8. Maintenance and Support

Depending on your signed agreement, if you have chosen additional ongoing maintenance and support services, then you don’t have to worry about any negative experience.
Your hired professionals make sure your WordPress website stays safe, secure, and up-to-date.
By following the above mentioned structured approach you can now better focus on your core business activities.

Benefits Of Outsourcing WordPress Development

We hope you understand how WordPress development outsourcing works. Now, it’s time to know the benefits.

1. Cost Savings

Cost savings are the prime reason why most businesses love to outsource their WordPress development.
If you hire a full-time, in-house WordPress developer, then it will cost you much more than your expectations.
On the other hand, when you choose to go with outsourcing, you need to pay only for services that you actually need for your business.
It allows you to get hands-on experience from top developers at a very affordable price.

2. Access to Expertise

WordPress is an easy-to-use platform, but things get complicated when you want to change it according to your business preferences.
Outsourcing your project gives you assurance that you will get your desired changes in a given time frame as it is being handled by professionals.
You can flawlessly access the expertise of WordPress developers and get your work done easily.

3. Scalability and Flexibility

Business requirements continuously fluctuate. If your website can’t handle the sudden fluctuations, then be ready for the downfall.
A professional company never lets your business down, as they offer flexible resources according to your budget and needs.
Simply let your company know in advance when there is a high demand, and your potential company will work accordingly.
Similarly, when your requirements are lower, you can reduce your outsourcing efforts without question.
In short, outsourcing gives you much more flexibility and control over your expenses.

4. Faster Turnaround Times

Outsourcing agencies promise faster turnaround times. If you are surprised at how they do it, then know that they have a large team of developers.
They work on multiple projects simultaneously. It will not just save time but also allow them to complete the project on time.
You get direct benefit from it, as you don’t have to wait much longer.

5. Diverse Skill Sets

As earlier mentioned, development agencies generally have a large team of developers with a wide range of skills and specializations.
Don’t miss a chance to leverage this accessibility. Get a website with an outstanding design, or better optimize your site for search engines.
Hiring them ensures you can now have complete peace of mind as your project will be in safe hands with the right expertise.

6. Around-the-Clock Support

Are your users coming from around the world? If yes, then you need to work with an agency that offers 24/7 support.
If you are facing any issues at any point in time, then you must ensure your respective company will solve your problem instantly.

7. Fresh and Unique Perspectives

No matter which business you are in, there must be lots of competition, right?
Well, to stay ahead of the competition, one factor that you need to embrace is uniqueness.
In this, when you work with the outsourcing company, they bring a fresh and unique perspective along with them.
It is possible because they have already worked with a variety of clients and industries.
They know what works and what does not. Just make sure not to stop them for any experiments.

How To Know If I Need to Outsource WordPress Development?

We are recommending you outsource WordPress development, but do you really need it?

Let’s find out.

1. Lack of In-House Expertise

If your in-house development team is inexperienced and takes weeks to execute simple tasks, then it’s high time to outsource your WordPress project to experts.
Things like managing security concerns, changing codes, etc. need expertise that you can get seamlessly by outsourcing.

2. Time Constraints

If your whole business comes from your WordPress website, then there is no need to say that your whole time will go on WordPress management rather than your core activities.
When you outsource your work to professionals, you will simply have more time to focus on your business operations.

3. Budget Considerations

Hiring an in-house developer can be quite expensive, especially if you have a small business or bootstrap startup.
Outsourcing gives you the freedom to hire top talents at a fairly competitive price.

4. Project Scope And Complexity

If you are planning to make major changes to your website, implement a complex eCommerce solution, or integrate any third-party service, then it is going to be a tough call for you.
In such situations, you can trust an agency to complete your project with the highest standards.

5. Open To New Ideas And Approach

A renowned agency or company generally has years of experience working with multiple clients and projects.
When you outsource your project, you simply get access to their vast knowledge and experience.
They come up with better ideas and unique approaches that help your business grow exponentially.

Factors to Consider in Your Potential Development Company

Now, it’s time to look for the factors that your potential WordPress development company must have.

1. Transparent Communication

Clear and consistent communication is key! Look for providers who prioritize transparency over random excuses.
Your potential company must have excellent communication skills and be quick to respond to your needs.

2. Security and Confidentiality

Since you are about to share sensitive business information and data, it is very important to work only with a reputable outsourcing partner that follows strict security protocols.
They must respect the confidentiality agreements. Moreover, they take robust measures to protect your intellectual property and data.

3. Project Management

Effective project management plays a key role in the completion of a project on time.
Look for providers that offer well-defined processes, fixed timelines, and regular progress updates.
These measures assure you that your project will be completed on time.

4. Portfolio and References

When you do your research, it is your responsibility to thoroughly check the portfolio and cross-check references from previous clients.
Look for companies that have strong portfolios that showcase their previous works.
Don’t forget to check negative reviews as well. It gives you a little overview of the company.

5. Pricing and Contract Terms

Before signing the contract, understand the pricing structure.
Depending on your requirements, ask in advance if there’s any upsale fee.
Don’t be in a hurry, and read your contract terms carefully. If you find any suspicious clauses, then feel free to stay away from such companies.

6. Post-Project Support

Does your company offer post-project support? If yes, then great, but if the answer is no, then don’t hesitate to take it.
Post-project support is important, as you never know what kind of problem you will face with your website.
A good company never disappoints you and generally fixes the issues without charging you anything.

7. Industry Experience

You must pick a company that has already worked with your niche or competitor.
You can get instant key insights about your industry and get a ready-to-action plan for your project.

Calculating Cost and ROI for Outsourced WordPress Development

When it comes to outsourcing WordPress development, it’s crucial to understand the associated costs and potential return on investment (ROI).
Here is a quick overview of how to calculate the cost and evaluate the ROI for outsourced WordPress development.

Calculating the Cost

1. Project Scope and Requirements

First of all, clearly define your goals and outline the basic requirements.
You can prioritize your requirements, like creating a beautiful landing page for a New Year event, tweaking a plugin to add more features, optimizing your eCommerce products with SEO, and more.
You will get a straightforward cost estimate when you have clear goals.

2. Hourly Rates or Fixed Pricing

When you search for outsourcing partners, you will generally find two types of pricing models:
Hourly rates or fixed project pricing.
If you have a short-term project, then it is ideal for you to go with a company that offers hourly rates that can range from $25 to $150 or more per hour.
If you think your project needs special attention and has lots of uncertain changes, then go with fixed project pricing to control your budget.

Evaluating the ROI

1. Time Savings

You can seamlessly manage your time when you outsource your website development.
Calculate the value of the time and effort that you will ultimately save by outsourcing.
Add this factor when you calculate your ROI.

2. Increased Efficiency and Productivity

It may take you several months to create a website that converts sales for you.
When you outsource your development work, you can achieve the same within weeks or as soon as your website goes live.
Make sure you count on the future growth potential of your website in terms of sales, conversions, rankins, and more.

3. Competitive Advantage

A professional website will always give you a competitive advantage.
Don’t calculate the current spending; instead, consider factors like brand recognition, increased market share, customer loyalty, etc. while calculating ROI.

4. Long-term Costs

At first, you may find outsourcing quite expensive, but think about it again.
Can you bear the long-term cost of maintaining an in-house development team, including salaries, benefits, training, and other small expenses?
The answer is no, obviously!
Here, outsourcing is the most cost-effective solution, especially in the long run.

5. Opportunity Costs

Your team might love to do better things than development.
Don’t forget your prime business goal, so focus more on revenue-generating activities with your team.
While your project is handled by professional developers, find new revenue and growth opportunities for your business.
When you carefully calculate the ROI by considering all the above factors, we are sure you will make the right decision.


It seems that you are now ready to outsource WordPress development to professionals. Just make sure you choose the right outsourcing partner by following our tips. We know it is not going to be easy, so let us give you a great recommendation.
We recommend you choose Softtrix as your outsourcing partner. Softtrix is among the top WordPress development companies that offer professional digital marketing services at highly affordable prices.
Choosing the right partner is your responsibility and, obviously, a basic necessity too. So, make sure to get the most out of the information that you’ve just digested.

13 replies on “Strategies for Outsourcing WordPress Development Projects to Navigate The Complexities”

Thank you for sharing valuable insights on outsourcing WordPress development. Your strategies provide a clear roadmap to navigate the complexities of project management effectively. Much appreciated!

Mastering the complexities of outsourcing WordPress development projects is key to success! 💻🛠️ This blog offers invaluable strategies to navigate the process seamlessly.

Fantastic insights! Outsourcing WordPress development can streamline processes and boost efficiency. This article offers valuable strategies for navigating complexities with confidence. Great read!

Great read! Outsourcing WordPress development can be daunting, but these strategies provide a clear roadmap to navigate the complexities. Understanding the process is key to successful project management. Thanks for sharing

Outsourcing WordPress development projects can be complex, but with the right strategies, businesses can navigate this process successfully! This blog post offers valuable insights into the strategies for outsourcing WordPress projects, helping businesses make informed decisions and achieve their development goals. Thanks for sharing these essential tips and strategies!

Great Article about Navigating complexities in WordPress development projects through strategic outsourcing.

This blog explores key strategies for successful outsourcing, including vetting providers, establishing clear communication channels, and fostering collaborative relationships.

Learning about outsourcing WordPress development strategies is invaluable for navigating project complexities. Great insights!

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