Industry
Dirty Toyz
About the client
Dirty Toyz is a website that offers fantasy adult toys such as masturbators, extenders, sleeves, ejaculating toys, and unique animal-themed dildos. The client’s journey started with Etsy, and they managed to gain maximum attention due to their high-quality products and exceptional customer service. By making 2000+ successful sales, they have secured a place among trusted sources of adult toy manufacturers and providers.
Problem Statement
Despite doing so well and significant growth in the market, Dirty Toyz’s website was lagging at many points. Its visibility was hampered in a competitive market due to many underlying issues.
- High Bounce Rate: The site's relevance was mismatched, so the bounce rate increased and declined over user experience.
- Limited Brand Awareness: To boost organic search traffic, the brand must widen its reach among users and establish authority in the niche.
- Underutilized Content: The keyword targeting and content strategy were not up to par and fully realized, reducing the web’s potential.
Our Analysis
- Evaluated the website’s traffic sources and patterns
- Analysed Keyword performance and search rankings
- Examined backlinks profile for SEO improvement
- Provided recommendations for the on-page and off-page optimization
Technologies Used
