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97% Increase in Qualified Leads within the First 3 Months.
Significant increase in brand visibility within their target service areas.
75% Reduction in Cost Per Lead by refining keyword targeting and ad copy.
Consistent pipeline of new projects, allowing the client to expand their team.
PPC for roofers, also known as PPC roofing, is used to advertise the targeted roofing business. It involves the creation and management of online ad campaigns using platforms such as Google Ads to reach potential customers who actively search for roofing services. We at Softtrix create ads on search engines and social media platforms so that when users search for roofing-related search terms, the ad appears at the top, and if they click it, the roofing company will pay a fee.
PPC campaigns generally yield a 200% return on investment (ROI), meaning businesses make $2 in revenue for every $1 spent on Google Ads. For roofing companies specifically, a good marketing ROI is typically 3:1 to 5:1, with 10:1 considered elite. While SEO takes months, PPC offers instant visibility at the top of search results, putting your business in front of homeowners ready to hire. PPC ads can boost a business's brand awareness by an average of 80%. 63% of consumers choose to click on Google Ads when looking to buy a service or product. The average click-through rate for ads on Google Search across all industries is 3.52%. For roofing-specific ads, a target CTR is 4-6%, with a reported average of 3.83%.
We at Softtrix don't understand the unique business challenges and opportunities within the roofing industry. Our comprehensive Roofing PPC services are designed uniquely to drive maximum results for the business.
We identify high-intent, low-competition keywords that help businesses to access better targeting in the roofing sector. It includes both the broad and long-tail keywords, capturing a wide range of relevant searches while strategically identifying the negative keywords to avoid wasted ad spend or irrelevant clicks.
Our expert team of copywriters needs to have persuasive and engaging ad creatives that resonate with the target audience, highlighting the unique selling propositions and encouraging clicks. We ensure that each ad copy aligns perfectly with the user intent.
We develop robust PPC campaigns, helping Google Ads and Bing Ads to focus on structuring for optimal performance. It generally includes the setting up of space for precise geo-targeting, ad scheduling, and bid strategies for maximum budget efficiency.
We design ads that are specially designed for the landing pages and optimized for conversions. Our pages feature clear calls to action (CTAs), visible contact information, trust signals, and concise, compelling content to ensure visitors become leads.
We work constantly to monitor the campaigns by tracking key performance indicators (KPIs) like click-through rates (CTR), conversion rates, and the cost per lead so that we can make timely optimizations and ensure the business reaches its potential customers more effectively.
We help businesses implement the remarketing strategies to re-engage with the visitors who have worked previously by showing interest in the services but have not converted yet. We bring them back to the website and help increase the likelihood of a lead.
We deliver quality reports that help us maintain transparency with clients, offering clear insights into ad spends, focusing on lead generation, and elevating business ROI. We ensure clients stay in the loop every time we make any progress with the project.
Partnering with a specialized Roofing PPC agency, like Softtrix, has numerous advantages, including increasing brand awareness, a targeted website, and qualified leads. We allow businesses to have immediate results that they can track and measure campaign performance, and their flexibility to optimize for better results.
Our team at Softtrix possesses in-depth market knowledge of the roofing sector; we understand market seasonality, common pain points, and the competitive market landscape, allowing us to craft highly effective strategies.
We help roofing businesses manage the complex and time-consuming PPC campaigns. By outsourcing the projects to experts, they can free up their valuable time and resources, focusing on the core business operations.
We understand how to optimize the campaigns to get more clicks for the budget and to convert those clicks into paying customers. Our goal is to improve the leads and maximize the return on ad spend (ROAS).
We utilize the industry-leading PPC tools and software for keyword research, competitor analysis, bid management, and reporting that would be costly and inefficient for individual businesses to acquire.
Our PPC landscape is evolving constantly while staying updated with the latest algorithm changes, formats, and best practices to ensure the campaigns remain effective and seamless for the business.
Our strategies are now likely to ensure data-driven performance analysis, informed decision-making, adjustments enabling continuous improvements, and optimal results.
Roofer PPC, also known as roofing PPC, is a digital marketing strategy where the roofers pay for the ads that appear at the top of search engine results pages (SERPs), where potential customers look for roofing services.
Roofing PPC services generally include keyword research and strategy, landing page optimization, and comprehensive campaign management. It generally involves the identification of relevant keywords, creating effective ad copy, setting up and managing ad campaigns, optimizing for the landing page, and more.
The roofing PPC management costs vary depending on several factors, but they start from $500 to $10,000 per month or 10-20% of the ad spend. Some of the agencies generally charge a flat fee, but sometimes they charge a percentage of ad spend.
Hiring a roofing PPC agency helps businesses to increase qualified leads, drive targeted traffic, and boost brand awareness. By offering expertise, using specialized tools, and using data-driven strategies to optimize for better performance and better ROI.
Softtrix helps businesses get high-quality roofing pay per click leads using a combination of targeted digital marketing strategies. We include local SEO optimization, content marketing focused on educating potential clients, and strategic use of paid advertising.
E-65, Phase 8, Industrial Area, SAS Nagar, Mohali, Punjab – 160055
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