About This Episode
Facebook has become a paramount platform for online marketing and promotional campaigns. Several accounts use this platform to promote their products and services to an already-established audience network, thereby driving higher traffic and generating better leads. However, the event of unannounced account suspension is a common occurrence on this social media platform, especially in today’s time when businesses of varied sizes have started using it as a networking channel. Often, the reasons remain unnoticed, and profile owners are either restricted from using the suspended account any further or have to start another channel from scratch.
It can significantly impact online visibility and reduce the chances of making the products and services visible to the targeted audience. That’s why this podcast episode will highlight the most common reasons for which Facebook ad accounts often get suspended, like policy violations, use of improper language, and many more. Along with this, it will also discuss the best ways to get the issue fixed and gain access to the ad account once again.
Why can Facebook ad accounts get suspended?
One fine morning, if you receive a notification that Facebook has suspended your thriving ad account, your entire mind enters a whirlwind of confusion and puzzling thoughts. That’s primarily because most people do not have the slightest idea about the events that could trigger the social media marketing platform’s automatic account suspension protocol. So, before you find the remedy for this unprecedented event, knowing the root cause is much more important. At least then you can make the right decision without wasting any time.
Below we have listed the primary causes for which Facebook advertisement accounts usually get suspended without prior notice.
- Unsettled payments: If you have any pending or unsettled payments on Facebook and action hasn’t been taken to clear the dues, your advertisement account is likely to get suspended. Usually, account users receive microflags on pending dues, and if these flags cross the threshold limit, the automatic account suspension algorithm gets triggered.
- Policy violation: Facebook has implemented innumerable policies about the right usage of advertisement accounts, the contents of every post to be made public, branding, and many more other activities. If you mistakenly violate any of these policies, your advertisement account will be immediately kept on hold, restricting access. In severe cases, the account even gets deleted from the server with no trace of its existence.
- Branded content: If you are promoting any branded product, you have to follow the Facebook policies for branded content. It involves mentioning the concerned company in the tags for both sponsorship and paid partnership posts. If not done, your advertisement account might get suspended with no further accessibility as your posts will concern customers’ trust.
- Inclusion of personal attributes: Another reason for which your Facebook advertisement account might get suspended is the inclusion of attributes that directly implicate a person’s race, origin, caste, sexual orientation, religious beliefs, and so on.
- Content violation: You cannot just post advertisement content for any product or category. For example, if the posts concern sensitive and restricted categories like insurance products, online pharmacies, real money gambling, and many more, permission and a license will be needed. Lack of these elements will automatically trigger the account suspension algorithm, preventing you from further using the ad account.
What happens once the Facebook ad account gets suspended?
Once the advertisement account on Facebook gets suspended, following will be the implications.
- The existing advertisements and promotional contents that are active on the account will be disabled and put on hold.
- The business manager won’t be within the radar for any further scans.
- You won’t be able to use the Facebook account for posting new advertisements or launching any promotional content with a suspended status.
- All the participating users with control over the concerned suspended account will be blacklisted and marked.
- If the active ads were driving sales for your online business, the channels will be immediately put on hold.
How do I deal with a suspended Facebook ad account?
- If any pending or unsettled due is present against the Facebook advertisement account, ensure to clear the dues immediately once you receive the notification. It will prevent the account from being flagged for suspension.
- While using any branded content, tag the company whom you will be promoting in the paid sponsorship and advertisement posts.
- Do not use any personal attributes or include any biased opinion in the post. You can use different tools to scan the content for such factors and eliminate the same, if any.
- Also, running thorough audit checks on the advertisement posts will help you determine if they are compliant with Facebook content policies and other rights or not.
Connect with Softtrix now to deal with suspended Facebook ad accounts.
Softtrixspecializes in streamlining Facebook ad account management and resolving issues like suspensions and access complications. With expert guidance on policy compliance, targeted campaign strategies, and ongoing optimization, Softtrix ensures your ads perform at their best. Their team offers tailored solutions for effective audience targeting, e-commerce, white label Facebook ads and lead generation, helping you maximize ROI and maintain peak performance. Trust Softtrix to navigate complex Facebook advertising challenges and drive your success.
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