Table of Contents
SEO still does magic for businesses. If you want to experience the same magic, then you are still not late. All you need to do is hire professional natural SEO services that can help you outrank your competitors. Don’t worry; here you will get all the relevant information.
Let’s get started!
Facts and Numbers
- Organic search accounts for 51% of all website traffic for B2B companies.
- 90% of B2B buyers start their buying process with an online search.
- Inbound leads, which are often driven by natural SEO efforts, cost 61% less than outbound leads.
- 72% of the most successful B2B content marketers prioritize content creation with SEO in mind.
What is Natural SEO?
Natural SEO, also known as organic SEO or white-hat SEO.
It refers to the practice of improving a website’s ranking in search engine page results (SERPs) without paying for ads.
It is all about earning visibility using legitimate optimization techniques that make your website relevant and trustworthy to search engines.
Difference Between Natural and Paid SEO (PPC)
Natural SEO is a long-term strategy that primarily focuses on creating high-quality, relevant content, improving the user experience, and building trust and authority with search engines.
It is a continuous process that takes several months to take effect.
Coming to Paid SEO, or PPC, is a type of online advertising.
In this method, your website will appear at the top of SERPs on search engines like Google or Bing.
With paid SEO, you are technically buying visits to your website instead of earning them organically.
Key Differences Between Natural SEO and Paid SEO
Natural SEO and paid SEO are both quite helpful in building a brand. Most businesses prefer using both simultaneously. Understand the key differences between both of them and decide which one is right for your business.
1. Cost
When you choose natural SEO, you need to set a strict monthly budget for it, as it is an ongoing process.
Generally, you don’t have the option to stop investing in natural SEO.
As soon as you stop investing money, you will start losing your rankings.
You can do the same with paid SEO, but it is up to you whether you need to continue or not.
Pay only when you want to get instant leads, sales, conversions, etc.
2. Ranking
To achieve top ranking in SERPs, you need to work on multiple things simultaneously with proper planning.
You have to make sure your website follows white-hat SEO guidelines like relevant content, quality backlinks, no spam, etc.
When it comes to paid SEO, you must be very good at bidding.
A decent website or landing page is enough to start your first paid campaign.
3. Visibility
Your hard work pays off after some time when you follow natural SEO tactics.
Reason being, organic results get more clicks as they are perceived as unbiased and more credible.
Paid ads are clearly labeled as “sponsored.” You may struggle a lot if you fail to deliver a unique service or product.
Competition will eat you up easily.
4. Long-term Benefits
Natural SEO often comes with long-term benefits, especially if you have a long-term vision for your brand.
It gives you an opportunity to become a trusted and reliable brand in your niche.
Paid ads are temporary, and they disappear as soon as you stop paying for your ad campaigns.
It can help you establish a good brand, but for this, you need to continuously spend on ads.
Benefits of Natural SEO
Who doesn’t want quick results? But building a trustworthy brand is not a joke, especially if you are aware of your surroundings.
If you have patience and have a long-term vision for your business, then you must pick natural SEO for your website. Let’s find out what you will get in return.
1. Increased Organic Traffic
The primary goal of natural SEO is to get traffic from specific, competitive keywords.
When you start getting traffic from relevant keywords, your brand automatically becomes the most trusted in your respective category.
All you need to do is simply optimize your website with relevant keywords and create content around it.
By following this, you can only see a huge spike in your traffic.
2. Better User Experience
Offering a user-friendly website to your visitors is one of the most important parts of natural SEO.
A good website comprises factors like fast loading speed, ease of navigation, up-to-date content, etc.
You can’t rank at the top if you don’t focus on your website’s performance and user experience.
An improved user experience not only satisfies your visitors, but it also helps search engines decide whether your website is worth it or not.
3. Cost-Effective in the Long Run
When you hire natural SEO services, you may find them a bit expensive at the beginning stage.
It is natural because it may take several weeks to months (depending on various factors like competition, keywords, etc.) to see the real effect of SEO.
Once you start getting traffic organically, you can enjoy seamless sales and conversions without spending a penny on advertising.
In the long run, it will help to enjoy better ROI in comparison to paid ads.
4. Credibility and Trust
These days, users clearly understand the difference between sponsored and organic results.
They find organic results more trustworthy and credible in comparison to paid results.
You can survive the paid ad game only if you offer a distinguished service or product and make a big brand of it.
Meanwhile, organic methods always give you an edge, even if you are offering regular or the most common products or services.
5. Long-Lasting Results
Yes, it is true that natural SEO is a continuous process, but that doesn’t mean you need to spend unnecessarily.
Once you are able to rank your preferred keywords, you can simply work on them to retain them in the primary position.
Just keep an eye on your close competitors and what they are doing.
Make sure you update your page on a frequent basis to stay relevant and updated.
Google or other search engines will not touch your position until and unless they find a better alternative to your services.
6. Competitive Advantage
Natural SEO always helps you stay miles ahead of your competitors.
No matter if they are also leveraging SEO for their brand, there is always a huge opportunity for you.
By hiring professional natural SEO services and following the right SEO approach, you can easily outrank your competitors and enjoy a larger share of free targeted traffic.
Why Does Your Business Need Natural SEO Services?
Though SEO is beneficial for all who want to build a brand, here we will specifically discuss why businesses need it.
1. Small and Local Businesses
Natural SEO services can be a game changer for small businesses that are operating in a specific geographic area.
If you fall into the same category, then you can optimize your website and online presence for local search terms.
The best thing is that you don’t have to wait much longer because it is easy to rank for local keywords.
2. eCommerce Businesses
Running an eCommerce business is quite tough and challenging.
Most businesses prefer paid ads to reach their target audience, and there is nothing wrong with it.
If you continuously switch your brand, then paid ads are best, but if you are maintaining the same eCommerce brand, then natural SEO must be part of your campaign.
By using effective SEO, you can save lots of bucks that you are currently spending on paid ads.
Keep in mind that nothing could be better than free organic traffic.
3. B2B Companies
In this competitive market, many B2B companies still love to stick with traditional methods.
Don’t waste your energy and resources. We recommend you focus on brand building and adopt natural SEO for your B2B business.
SEO helps you establish your brand as an industry leader.
Attract your potential partners who are looking for solutions for their requirements.
4. Content Publishers and Bloggers
If you feel disappointed because your content doesn’t reach your target audience, then stop questioning your talent.
You are required to hire an SEO company that helps your content reach the right audience.
They will not just optimize your website but also help you format your content according to SEO guidelines.
5. Professional Services Firms
Law firms, accounting firms, consulting agencies, and other professional service providers generally put lots of pressure on their marketing teams to get leads.
Yes, you are paying them, and it is their work, but you may need to change your approach.
Just check out your online competitors, and you will instantly know what you are missing.
Start working on your natural SEO and try to rank for your industry terms and location-based searches.
6. Startups and New Businesses
Just started a new venture? Don’t forget to give some time to brand building.
Most new businesses and startups generally forget to work on their online presence as they are more busy working on other things.
You might not have time for brand building, but your potential SEO team has only that thing to do.
So, hire a professional SEO team without delay and see your online presence grow along with your brand.
7. Established Brands and Corporations
If you already have an established brand, then don’t make the mistake of not focusing on natural SEO.
If you avoid SEO at this point in time, then you are simply inviting other competitors to kick you out of the business.
As you are already a notable name in your category, you need to put less effort in; just don’t decide not to focus on SEO.
Common Natural SEO Myths Debunked
There are endless rumors and myths associated with natural SEO. We recommend you take a look at them so you can avoid any misconceptions in your mind.
Myth 1
Natural SEO is a one-time process.
Reality
Natural SEO is an ongoing process. It requires continuous effort and adaptation.
Search engine algorithms continuously change, and because of this, you also need to change your SEO strategy accordingly.
One should not feel much confidence after achieving the first position.
Myth 2
Keyword stuffing is an effective SEO tactic.
Reality
Keyword stuffing worked fine back in the days when search engines didn’t have the right algorithms.
Today, it is considered a black-hat SEO tactic, and you will be penalized instantly if you keyword-stuff your website.
Search engines will love and prioritize your website if it has relevant, high-quality, and engaging content.
Myth 3
More backlinks mean better ranking.
Reality
Backlinks are a crucial part of SEO, but you need to focus on building quality backlinks.
Few high-quality backlinks carry more weight than thousands of low-quality, spammy backlinks.
If your potential natural SEO service provider offers you thousands of quick backlinks, just avoid hiring them.
Myth 4
Meta keywords are important for SEO.
Reality
Along with Google, many search engines stop considering meta keywords as a ranking factor.
The reason being, they are using better signals to determine websites.
Instead of focusing on meta keywords, you need to focus on other on-page factors like title tags, headings, internal and external links, etc.
Myth 5
Submitting your site to search engines is important.
Reality
Though Google and Bing are primary search engines that let you submit your site to index, you should not use them regularly.
You can use this feature if you have a new website; otherwise, it is not necessary.
Just make sure your robots.txt file allows search engine bots to crawl your site.
Myth 6
Duplicate content is always bad for SEO.
Reality
Yes, it is definitely bad, and it could block your website for indexing in search engines.
Meanwhile, you may be shocked to know that you can use duplicate content legitimately for good reasons.
For instance, you can have printer-friendly versions of web pages or product descriptions on multiple category pages.
Myth 7
Exact match domains are a ranking factor.
Reality
It is always a good idea to have a target keyword in your domain name, but this tactic is not considered a ranking factor by search engines.
You still need to create high-quality content and backlinks to get top rankings.
Myth 8
A larger number of posts means better ranking.
Reality
Having a good amount of high-quality content is important, but that doesn’t mean you publish irrelevant posts just to justify your numbers.
If your posts start going out of context, then it will impact your rankings as search engines can’t decide which direction you are going.
Myth 9
Social signals directly impact search rankings.
Reality
It is partially true. Social media can indirectly impact the rankings. Let’s understand how.
Say you have a social media page with thousands of followers.
You use your page to drive traffic to your website.
Now, when you have good and relevant content, people tend to spend more time on your website.
This helps the search engines find helpful pages on your website, and it may boost your ranking for those pages.
Myth 10
Optimizing for just one or two keywords is sufficient.
Reality
It might be an ideal choice for someone with less time and budget, but in the long run, you should avoid this approach.
By doing this, you are simply limiting your potential for getting more traffic.
A good SEO strategy should include a diverse range of keywords, from short-tail to long-tail.
Red Flags to Avoid While Hiring Natural SEO Services
Before you start looking for your potential natural SEO company, we recommend you check the red flags below. If you find any of the below red flags in your potential company, don’t hire them:
1. Guaranteed Rankings or Immediate Results
If you are getting promises of top positions or immediate results in a short span of time, then avoid them, as they can potentially harm your website’s SEO in the long run.
2. Lack of Transparency
If your SEO provider hides their process of work or simply neglects your questions, then it is a big red flag.
A reputable SEO will not just tell you the complete process but will also answer all of your queries.
3. Encourages You to Use Link Farms or Private Blog Networks
Link farms and private blog networks are purposely built to exchange links.
Don’t use them, especially if you don’t want your website to vanish overnight.
4. Automated Tools and Software
You must allow the use of tools and software for research and analysis.
If you found out that your respective company uses tools for bulk creation for link building, content creation, etc., don’t consider it in your list of choices.
Conclusion
As a business, you need to consider hiring natural SEO services right now. If you delay your decision, prepare to see your competitors snatch your valuable customers, leads, sales, etc.
Meanwhile, if you are serious about adopting SEO services for your business, then we recommend you hire a Softtrix-like company that offers a complete digital marketing solution. They are known to provide natural SEO services at highly affordable prices. If you are ready to impact, feel free to start your SEO journey with Softtrix.
12 replies on “Natural SEO Services To Boost Your Business’s Online Presence”
Thank you for sharing such valuable insights on natural SEO services. Your expertise in boosting online presence is evident, and your blog post is incredibly informative and well-written. Keep up the great work!
This blog highlights the significance of organic search engine optimization (SEO) in enhancing a business’s visibility online.
Natural SEO services are a game-changer! Understanding how organic strategies can enhance online visibility is crucial for any business. This insightful blog sheds light on the power of natural SEO in expanding your digital footprint. Thanks for sharing such valuable information!
Natural SEO services are essential for enhancing your business’s online visibility and reaching your target audience effectively. Thanks for sharing the insightful blog for the same.
The importance of organic search engine optimization (SEO) in raising a company’s online presence is highlighted in this blog.
The significance of organic search engine optimization (SEO) in increasing a company’s online visibility is addressed in this blog.
Appreciate the valuable insights on natural SEO services. Your expertise in boosting online presence shines through your well-written blog.
Natural SEO services are critical for increasing your company’s online presence and reaching your target audience successfully. Thank you for providing your interesting blog about the subject.
Natural SEO services. are revolutionary! Any firm must comprehend how organic techniques might improve their online presence. This enlightening blog discusses the effectiveness of natural SEO in growing your online presence. I appreciate you giving this important information!
In order to successfully reach your target audience and build your company’s online visibility, natural SEO services are essential. I appreciate you sharing your insightful blog about the topic.
Gaining more online visibility for your business and effectively connecting with your target market depend on natural SEO services. I’m grateful that you shared your insightful blog about the topic.
To properly reach your target audience and improve your company’s online presence, natural SEO services are crucial. I appreciate you sharing this great article post.