Natural Choice Water

Your Source for Quality Spring Water! 

Industry

Beverage Industry

Services

Website Design
Website Development
Pay Per Click Advertising

About Natural Choice Water

Natural Choice Water Pty Ltd, based in Condell Park, Sydney, is a family-owned business committed to providing quality products and exceptional service. Established in 2001, they supply spring water and water filter products to residential and commercial customers across Greater Sydney. Their USP lies in prioritizing customer satisfaction and sourcing the products locally to support Australian suppliers.

Client Goals

Our client Natural Choice Water aimed to transition its business from offline to online, with a focus on selling its products through an e-commerce platform. Their primary goal was to establish a strong online presence and capture a significant share of the market. Through strategic website development, our aim was to provide them with a user-friendly interface, seamless navigation, and robust features to effectively showcase and sell their products, thereby facilitating their growth in the digital marketplace.

Tech Stacks Deployed

How Softtrix Helped
In Achieving Client Goals!

Planning

Softtrix began by conducting in-depth research to understand Natural Choice Water's business objectives, target audience, and market landscape. We formulated a comprehensive strategy tailored to their specific needs, outlining key milestones and deliverables to guide the project.

Design

Our team of skilled designers crafted visually stunning and intuitive interfaces for Natural Choice Water's website. By aligning with the brand's identity and values, we ensured consistency across all design elements while prioritizing user experience and conversion optimization.

Website Development

Softtrix employed state-of-the-art technologies and industry best practices to develop a robust e-commerce platform from scratch. This involved building not only the front-end website but also a sophisticated admin panel and customer panel to streamline operations and enhance user experience.

Testing

Before deployment, our dedicated quality assurance team conducted rigorous testing to identify and rectify any issues or bugs. Through extensive testing across various devices and browsers, we ensured seamless performance and optimal functionality of the website.

Deployment

Softtrix facilitated the seamless deployment of Natural Choice Water's website, ensuring a smooth transition from development to live environment. Our experts meticulously managed the deployment process to minimize downtime and ensure optimal performance from the outset.

PPC Services For Marketing

In addition to website development, Softtrix provided strategic PPC services to drive targeted traffic to the newly launched website. By designing and implementing effective PPC campaigns, we maximized visibility and generated valuable leads, ultimately driving sales and revenue for Natural Choice Water.

Planning

Softtrix began by conducting in-depth research to understand Natural Choice Water's business objectives, target audience, and market landscape. We formulated a comprehensive strategy tailored to their specific needs, outlining key milestones and deliverables to guide the project.

Design

Our team of skilled designers crafted visually stunning and intuitive interfaces for Natural Choice Water's website. By aligning with the brand's identity and values, we ensured consistency across all design elements while prioritizing user experience and conversion optimization.

Website Development

Softtrix employed state-of-the-art technologies and industry best practices to develop a robust e-commerce platform from scratch. This involved building not only the front-end website but also a sophisticated admin panel and customer panel to streamline operations and enhance user experience.

Testing

Before deployment, our dedicated quality assurance team conducted rigorous testing to identify and rectify any issues or bugs. Through extensive testing across various devices and browsers, we ensured seamless performance and optimal functionality of the website.

Deployment

Softtrix facilitated the seamless deployment of Natural Choice Water's website, ensuring a smooth transition from development to live environment. Our experts meticulously managed the deployment process to minimize downtime and ensure optimal performance from the outset.

PPC Services For Marketing

In addition to website development, Softtrix provided strategic PPC services to drive targeted traffic to the newly launched website. By designing and implementing effective PPC campaigns, we maximized visibility and generated valuable leads, ultimately driving sales and revenue for Natural Choice Water.

Key Challenges We Faced

In the development of Natural Choice Water’s website, we encountered several key challenges. One significant hurdle was effectively highlighting the diverse range of products offered by the company without overwhelming visitors. With a multitude of products including spring water, water coolers, and water filters, it was essential to design a layout that showcased each category prominently while maintaining clarity and ease of navigation. Additionally, we faced the challenge of presenting the benefits of these products in a concise yet comprehensive manner, all within a limited space to prevent excessive scrolling. Despite these challenges, our team at Softtrix utilized strategic design elements, intuitive navigation features, and innovative layout structures to overcome these obstacles. Through careful planning and creative problem-solving, we successfully delivered a website that effectively showcases Natural Choice Water’s products and their respective benefits, contributing to a seamless user experience for visitors.

The Final Result

Sturdy and Clean Website Design

Our website design for Natural Choice Water provided a visually appealing and user-friendly platform, enhancing overall user satisfaction.

Coupon Code Integration

Seamless integration of coupon codes incentivized purchases, driving sales and enhancing customer engagement.

CRM Integration

Incorporation of CRM systems streamlined communication and data management, fostering stronger customer relationships and driving business growth.

Highlighting Product Features

Strategic presentation of product features empowered customers to make informed decisions, driving conversion rates and enhancing user experience.

Admin and Customer Panel Development

Our development of sophisticated admin and customer panels streamlined internal processes, enhancing functionality and user management capabilities for Natural Choice Water.

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Testimonial

I recently had the pleasure of purchasing spring water and water filter products from Natural Choice Water, and I must say, I am thoroughly impressed. The quality of their spring water is exceptional; it’s refreshing, and has a purity that’s evident from the very first sip. 

But what truly sets Natural Choice Water apart is their commitment to sustainability and environmental responsibility. Not only are they effective in purifying water, but they’re also durable and easy to use. The peace of mind knowing that my water is free from impurities is truly invaluable.

Overall, I highly recommend Natural Choice Water to anyone looking for high-quality spring water and water filter products. Their dedication to quality, sustainability, and customer satisfaction truly sets them apart in the industry.

Lorah Chetcuti

Co Founder

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