There are phone and there is the iPhone. Style, elegance and sophistication define this device which enjoys cult following among people around the world. It isn’t just a piece of technology but offers businesses a great marketing platform to sell products and services and interact with the audience. A great iPhone app provides your business the traction you are looking for and adds to your brand equity. But this is no easy game as there are a million plus apps already on Apple’s app store. It takes creativity, sound knowledge of technology and strong business acumen to stand out. And you find them all at SoftTrix, India’s leading digital solutions company with expertise in iPhone app development services catering to customers around the globe.