Struggling to generate leads for your law firm business in 2023?
Your competition is vast and your prospective clients are overwhelmed with choices! So what should you do to stand out from your competitors online and magnet all the relevant search queries on your website?
Let’s help you on this by walking on the path of building your attorney business a huge success and driving in new leads while converting the existing ones!
Whenever you ponder over driving in more clients you might have come across the term “lead generation for lawyers”! So, you start thinking by:
– what is lead generation for lawyers, isn’t it a sales term?
– how do I generate these leads for my law firm?
– is it possible to get clients instantly on my website online?
– how are my competitors able to sign in more clients than me?
– are many of them still using word of mouth or referrals to increase their client footfall or is there something else?
Yes, there is something that is shaping the success of many law firm businesses online these days! Keep reading further to get detailed insights.
Long gone are days when clients walked through the gate due to your reputation in the market. Nowadays, people turn to the internet for legal-related information and updates. It’s a bigger and more competitive market out there. Today we have people from every corner who want legal services on demand and are searching for them online. So, you need to brace yourself and make sure that you are found in the top search results for “best attorney near me”, or “best lawyer in” with the help of lead generation services by a top digital marketing company. It not only lets your target audience know about your strong presence in the market but also makes them “book a consultation” with you! With the right strategies at hand, the process of lead generation for lawyers can turn out to be quite effectual, producing a continuous flow of quality leads and increasing revenue.
What Exactly Is Lead Generation For Lawyers?
As the term sounds, a lead is anyone who is your potential client. But when it comes to legal leads the definition changes a bit.
Generally speaking, a lead for any law firm may be a simple phone call, responding to a chat box on a website, or a click on a paid ad, or the amount of traffic their website is getting. Whatever your terminology for a lead is, the main idea behind it is that a “lead” is a person who can benefit from using your services or is interested in paying for your legal services.
LEGAL CLIENT BUYING JOURNEY
Now generating these means grabbing all the potential eyeballs to your legal services and making them move through a sales funnel to becoming your paying clients. You can achieve this by employing different marketing strategies such as paid ads, search engine optimization, content marketing, etc, and build credibility, online visibility, and interest for your attorney business in the target market segment.
Why Is Your Law Firm Business Not Getting Enough Clients Footfall?
Zero To Low Presence ONLINE
Nowadays people tend to search for any business online, be it a product or a service. So, having a strong presence on Google is essentially vital for your attorney business. You’ve got to hit the top search results with the help of SEO specialists to let people know that you exist in the market that too with really appreciative reputation. This way you can get back the losing clientele, otherwise, your competitors will catch all the attention and you’ll be left with mere non-billable work hours!
Lost Connection With The “Your” Clients
Simply people knowing about your website or your attorney business is not enough. You need to lure them in to treat them as your “hot leads” and convert them into clients. This requires building a connection with them! Any leads visiting your website should be catered to with the relevant information they are looking for and receives a follow-up message that will benefit them, without moving around the bush. This way they’ll move through your sales funnel and convert into paying clients. But building this connection and moving clients down the funnel is not an easy task. You need a team of experienced digital marketing experts to handle this for you!
Overshadowed By Competitors When Searched For “Best Legal Services”
Today, people are widely using search engines to find answers to their queries. Even you’d be doing that every day. But the fact is that people don’t go past the first page of Google when getting answers to their queries or making a purchase decision. And you’ll be surprised to know that this is the place where your competitors are already surfacing and grabbing all the leads that could have come your way. Hiring SEO experts for your attorney business will not only improve your website ranking but also bring a great number of visitors to your website so that you are never short of clients.
Ads Campaigns Not Filling But Emptying Your Pockets
Launching ads takes real money. And if these ads are simply draining money out of your law firm business, you need to think twice. Achieving a good return on investment requires day and night work from top PPC agencies. Therefore it is suggested to look for companies that exhibit proven PPC results and assure excellent ROI on the money you are putting in.
How To Get More Clients As A Lawyer? - The Right Way!
Did you know 57% of clients find a lawyer on Google these days? While the rest make their way through referrals, friends, and directories. So, gone are the days when simply a word of mouth could help you bring in more clients.
With your competition growing at a rapid rate it is important to cut through the noise with the best digital marketing agency for lawyers and develop a process for your audience for them to easily:
- Search your law firm through any online medium
- Inquires through your landing page
- Clicks on Call-To-Action (CTA)
- Fills in their information
- Share a follow-up message to engage
Thus winning a consistent flow of clients and sustaining your business!
How To Generate Leads Or Get Clients For Your Law Firm?
Attract Attorney Clients With Search Engine Optimization
SEO Tips For Lawyers
SEO is more than ranking on mere keywords. It’s just one of the thousands of strategies that experts use. In a clear sense, optimizing your site for search means, your law firm’s website will rank higher when someone searches for the services you provide. It aims to provide users with the best possible solution to their questions when searching for answers through search engines. SEO for lawyers focuses on numberable activities that make sure your business ranks on top based on the intent of the search.
So, if your website is not bringing leads, you can hire a law firm SEO expert to improve your position in SERPs.
Bonus Tip 💡 – Add Case Studies and/or reviews on your website with a proven track record. This builds trust and credibility of the visitors on you in solving problems they have!
Get Immediate Clients Through Pay-Per-Click Marketing
PPC or Pay-Per-Click marketing for law firms is highly known because of its instant results and cost-effectiveness. You may be surprised to learn that more than 50% of the audience online clicks on PPC ads. When you invest in PPC for lawyers, we generally mean – Google Ads or Facebook Ads. This way your website is the first thing your potential clients see in search results when they search for queries related to your targeted keywords. Launching online ads for law firms can help in achieving outstanding results in generating new leads if you get the campaigns managed professionally by people who know what they’re doing. In addition to this, demographic targeting allows you to control who sees your ad. Also, it is possible to get new leads the minute you publish your ad.
Google, Bing, Linkedin, and Facebook are the best platforms for lawyers to promote their law firms! Thank us later! 🙂
Drive-In New Legal Clients With Content Marketing
People search for a law firm on search engines because of a problem. You can create the best informational content to solve their problems and show your expertise. Of course, you can also use SEO and paid advertising campaigns to drive more traffic to your website. But remember amid all these, content is the center of your marketing. There are many avenues through which you can deliver content – videos, blogs, infographics, eBooks, white papers, podcasts, faqs, and newsletters.
Providing useful information to potential clients at the beginning of their “buying journey” with your firm can help achieve several things:
- It gets your content ranked on the web and seen by potential clients
- It simply answers the questions or queries in a potential client’s mind
- It adds to your reputation as a reliable authority
- It engages the potential clients so that when they are ready to hire, they know who to contact
In general, the more useful and informational your content is, the longer the visitors stay on your site. This increases the relevance of your site on Google, which in turn improves rankings and website traffic. So, content marketing for lawyers always creates a win-win situation for attorneys!
Content Ideas For Law Firms
Nurture Hot Leads With Email Marketing
Email marketing is one of the most profitable marketing platforms. It keeps you at the top of your potential customer’s minds and turns that interest into revenue. Leads often require touchpoints before hiring. Henceforth email marketing is the most appropriate way to keep in touch with your audience. Moreover, clients hanging on the fence may hire your services really quickly if you demonstrate your expertise in what they need. And it is really not important to send the same content to every website visitor. You can segment your email campaigns with the help of professionals for different target groups with different content so that no matter at what stage of the sales funnel they are in, they do convert and become your clients.
Never Overlook Your Reputation Online
Not all clients give a 5-star rating for your legal representation. There can be unhappy clients too and might express their dissatisfaction with your services publicly. Negative reviews impact your ranking on Google as well as people who search for your business online. Nobody wants to hire an attorney with a bad reputation in the market. Therefore, online reputation management services for lawyers are a must, if you need to get more clients for your business.
Social Media Ad Campaigns - A New Way To Drive In Clients For Lawyers
It’s a myth that social media is too lowbrow for law firms. Social campaigns can increase brand awareness and help with lead generation. You can run ad campaigns on Facebook, Instagram, LinkedIn, and Twitter. These platforms are popular with potential clients and are great for professional outreach. If your paid ads are appropriately run, you can build relationships with the audience at large and convert visitors into clients. You can also retarget your audience with Meta Pixel and make the most of social media platforms.
Best Social Media For Lawyers
Are You Ready To Welcome “Paying Clients” For Your Law Firm Business?
To have lasting success in a flooded legal market, you need to ace your digital marketing game as an attorney and speed up the lead generation process to achieve the best results possible.
Working with a full-funnel digital marketing agency for lawyers like Softtrix is like working with experienced legal marketing professionals. All you have to do is deal with the booming client footfall in your office, and we’ll take care of how to generate the most of it at a cost that is affordable to you and results that will leave you happy in the end.
Frequently Asked Questions
A lead is a potential client that shows interest in your law firm. Leads are more than just website visitors. They are people who have shown interest in your services. The goal is to convert website visitors into potential clients.
Lawyers generate leads or more clients through paid marketing, organic search marketing, content/email marketing, etc., or by simply contacting lead generation companies for lawyers.
The average cost of law firm leads is anywhere from $400 to $950, with paid and organic lead generation strategies.