Eagle Leather Boosts Organic Traffic by 1.4K Clicks and 28K Impressions

Industry

Motorcycle Gear & Accessories

About the client

Eagle Leather is a dedicated provider of motorcycle gear catering to diverse business needs. It certifies protection, comfort, and style on the road. The client’s brand prioritizes the personalized shopping experience, offering accessories that meet each customer's unique needs and specific demands.

Problem Statement

Despite the client's unique yet vast collection of motorcycle gear, they struggled to gain recognition and reflect it online. The client required better online visibility, and the website needed to perform better organically. The website lagged in achieving the organic traffic boosts, resulting in limited customer engagement and sales conversions.

  • Low Organic Traffic: The website's monthly organic traffic was below expectations, limiting the brand’s reach to potential customers.
  • Limited Keyword Rankings: The website rankings focused on the critical keywords associated with motorcycle geas suppressing discoverability.
  • Underutilized Content: The site's existing content did not need adequate leverage SEO best practices, resulting in missed opportunities for scaling up the traffic.

Technologies Used

Google Analytics
Google Search Console
Semrush
ahrefs
GTmetrix
Google Pagespeed Insights
Wordpress
Tiny PNG
Ubersuggest
Google Pagespeed Insights
BrightLocal
BuzzSumo
Linkody
WP Super Cache
Varnish Cache

Our Solution

To address potential challenges, our well-vetted SEO executioners designed the latest plan to meet comprehensive SEO strategies, managing all of the executions and forming the resulting approach to gain potential traffic.

Keyword Research & Optimisation

We conducted the keyword research using advanced tech tools like Ahrefs, identifying the high-traffic, relevant keywords related to motorcycle gears and accessories. We optimized the on-page elements, leading to the title tags and meta descriptions aligning with the potential targeted keywords.

Content Development

We created high-quality, engaging content addressing the business's unique needs and interests, mentioning the guides, product reviews, and industry news. We implemented the blog section, publishing fresh content, improving the site’s authority, and attracting organic traffic.

Technical SEO Enhancement

We improved the site speed and ensured seamless mobile responsiveness, enhancing the user experience and reducing the overall bounce rate. We conducted a thorough audit, identifying broken links, content duplication, and other technical issues affecting overall search performance.

Backlink Strategy

We developed a backlink acquisition strategy to improve the domain authority and overall search rankings, including outreach to motorcycle blogs, forums, and the industry's leading influencers.

Monitoring & Analytics

We utilized the advanced Google search console results to track progress and business analytics, monitor keyword rankings, and analyze organic traffic response, securing relevance to the business's online presence.

The Result

We employed strategically designed strategies to improve the critical performance of the website over a defined period.

Organic Traffic Growth

Using our SEO clicks methodology, the clicks have increased from 29.4k to 30.8k, elevating the growth of 1.4k clicks. The impressions of the rose have increased from 2.26M to 2.54M, projecting an increase of 28K.

Keyword rankings

The site has seen significant improvement in rankings for numerous targeted keywords, elevating its overall visibility in search engine results pages (SERPs).

Engagement Metrics

The increase in user engagement indicates a lower bounce rate and enhanced sessions, and the result is improved overall content and user experience.

Domain Authority

The domain rating has improved to 31, indicating the maximized authority competitiveness boosting the motorcycle gear niche.

The Impact

Increased Sales Opportunities: We channeled the higher organic traffic, boosting web visibility accessibility of trusted yet potential sales conversions for the business.

Enhanced Brand Authority: We improved rankings, strengthened their online presence, and made them a trusted source of motorcycle gear, increasing brand loyalty and presence.

Sustainable Growth: We provide ongoing content development and SEO, which lay the foundation for continuing organic growth, ensuring Eagle Leather remains a part of the competitive market.

Conclusion

Implementing secure SEO strategies has resulted in Eagle Leather's gain in measurable traffic, engagement, and brand authority. Addressing potential challenges, we at Softtrix help businesses focus on the potential of SEO strategies and best practices and position the market for enhancing planning and long-term market growth on the digital landscape.