Industry
Eagle Leather is a dedicated provider of motorcycle gear catering to diverse business needs. It certifies protection, comfort, and style on the road. The client’s brand prioritizes the personalized shopping experience, offering accessories that meet each customer's unique needs and specific demands.
Despite the client's unique yet vast collection of motorcycle gear, they struggled to gain recognition and reflect it online. The client required better online visibility, and the website needed to perform better organically. The website lagged in achieving the organic traffic boosts, resulting in limited customer engagement and sales conversions.
To address potential challenges, our well-vetted SEO executioners designed the latest plan to meet comprehensive SEO strategies, managing all of the executions and forming the resulting approach to gain potential traffic.
We conducted the keyword research using advanced tech tools like Ahrefs, identifying the high-traffic, relevant keywords related to motorcycle gears and accessories. We optimized the on-page elements, leading to the title tags and meta descriptions aligning with the potential targeted keywords.
We created high-quality, engaging content addressing the business's unique needs and interests, mentioning the guides, product reviews, and industry news. We implemented the blog section, publishing fresh content, improving the site’s authority, and attracting organic traffic.
We improved the site speed and ensured seamless mobile responsiveness, enhancing the user experience and reducing the overall bounce rate. We conducted a thorough audit, identifying broken links, content duplication, and other technical issues affecting overall search performance.
We developed a backlink acquisition strategy to improve the domain authority and overall search rankings, including outreach to motorcycle blogs, forums, and the industry's leading influencers.
We utilized the advanced Google search console results to track progress and business analytics, monitor keyword rankings, and analyze organic traffic response, securing relevance to the business's online presence.
We employed strategically designed strategies to improve the critical performance of the website over a defined period.
Using our SEO clicks methodology, the clicks have increased from 29.4k to 30.8k, elevating the growth of 1.4k clicks. The impressions of the rose have increased from 2.26M to 2.54M, projecting an increase of 28K.
The site has seen significant improvement in rankings for numerous targeted keywords, elevating its overall visibility in search engine results pages (SERPs).
The increase in user engagement indicates a lower bounce rate and enhanced sessions, and the result is improved overall content and user experience.
The domain rating has improved to 31, indicating the maximized authority competitiveness boosting the motorcycle gear niche.
Increased Sales Opportunities: We channeled the higher organic traffic, boosting web visibility accessibility of trusted yet potential sales conversions for the business.
Enhanced Brand Authority: We improved rankings, strengthened their online presence, and made them a trusted source of motorcycle gear, increasing brand loyalty and presence.
Sustainable Growth: We provide ongoing content development and SEO, which lay the foundation for continuing organic growth, ensuring Eagle Leather remains a part of the competitive market.
Implementing secure SEO strategies has resulted in Eagle Leather's gain in measurable traffic, engagement, and brand authority. Addressing potential challenges, we at Softtrix help businesses focus on the potential of SEO strategies and best practices and position the market for enhancing planning and long-term market growth on the digital landscape.