Transforming Phone Leads for Platinum Electricians

Analysis & Auditing

Once hired, our team audits existing Google Ads, identifying several critical areas depending on the requirement.

Lack of Negative Keywords: We found that the lack of negative keywords leads to irrelevant traffic or loss of sense.

Wider Usage of Match: Keywords were used more broadly in campaigning, which relied on poor targeting and broader keyword matches.

Poor Ad Grouping: If Ad groups are not in a structured format, inefficient would lead to inefficiencies.

Absence of A/B Testing: The absence of A/B testing could be the reason for dropped performance, as evaluation is not up to the mark.

Ineffective Ad Copies: The presence or conduct of ad copy becomes irrelevant if it doesn't resonate with the target market.

Bidding Issues: If the bids are not optimized, they will not perform better and lock the potential conversions.

Quality Score Concerns: The quality of the campaigns impacts their visibility and how the audience perceives them.

Lack of Call-On Campaigns: Designing campaigns solely to drive phone calls for deal closing is essential.

Implemented Solutions

After evaluating and analyzing diverse areas, our team leads the process of providing solutions to advance the PPC campaigns and potential targeting.

Competitive Analysis: We conducted an in-depth market analysis to uncover practical marketing tools and strategies for driving impact.

Keyword Research: We research relevant keywords and craft ad copies that directly match the user intent, add relevance, and focus more on conversions.

Ad Group Structuring: We develop tightly themed ad copies containing 5-10 relevant keywords that work on optimization and towards effective ad performance.

Ad Extensions: We use relevant extensions to improve ad visibility and click-through rates (CTR).

Service-Specific Campaigns: We design distinctive ad campaigns that focus more on Platinum electricians, allow people to leverage the offerings and services, and convey the targeted message well.

Call-only Campaigns: We launched several campaigns primarily to drive phone call inquiries.