Rise Association Management Group

Industry

Real Estate

Services

Search Engine Optimisation

On page-Off page Optimisation

Reputation Management

Monitoring & Analysis

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About the Client

Rise Association Management Group is Texas’s Leading HOA and condo Association Management Company. It offers full-fledged homeowner management solutions, ensuring maintenance and managing the property. Its experienced team of professionals provides top-notch services that meet clients' specific needs and exceed expectations. They also offer seamless maintenance and wholesome repairs to manage the finances and budget. All in all, Rise's homeowner management claims to meet all users’ expectations.

Problem Statement

The client contacted Softtrix twelve months ago because they were concerned about boosting their online visibility over SERPs. Rise struggled to drive organic traffic, build a good reputation, and gain recognition from top review sites. As users have become more aware of authenticity, Rise is focusing on developing its credible market presence. They aim to drive more potential conversions via enhanced online visibility.

Technologies Used

Google Analytics
Google Search Console
Semrush
ahrefs
MOZ
Google Keyword Planner
Hootsuite
Buffer
Mailchimp
GTmetrix
Google Pagespeed Insights
Tableau

Our SEO Strategy

After thoroughly understanding the client’s requirements, we drafted a legal blueprint of our strategic moves and how to achieve a resulting outcome.

On-Page optimization

Keyword Research: We started with keyword research and identified high-value keywords closely associated with the user’s queries and homeowner management services.

On-Page Optimisation: We optimized the website content, adding headlines, internal links, and image alt tags for better performance.

Meta Tags Optimisation: We crafted compelling title tags, meta descriptions, and better click-through rates.

Website Speed Optimization: We implemented the latest tech amendment and optimization to enhance the site’s overall loading time.

Competitor Analysis: We examined competitors, assessing their gaps and opportunities, determining what strategies work, and evaluating how we can use the same efficiency.

Content Marketing: We developed high-quality content that adds relevance, engagement, user attention, and backlinks.

Off-Page Optimization

Guest Post Submission: We added secured guest posting opportunities, easing blogs to maximize backlinks.

Web 2.0 submission: We curated additional content for diverse platforms like Mediums and Wordpress, driving traffic and backlinks.

Business Listings: To ensure consistent and accurate business information, we come across several directories and manage the business listings.

Infographic submissions: We designed visually appealing infographics that effectively linked back to the site.

Classified Ads: We help clients promote their services through classified ads and target a broader target market.

Blog Submission: Our expert team of writers submits well-framed, researched blogs and articles that meet industry standards and enhance overall site visibility.

Video Submission: We help businesses develop potential video content to showcase services and seamlessly post on YouTube.

Analytics & Monitoring

Google Analytics Setup: We at Softtrix configure the Google Analytics setup to monitor user behavior, traffic sources, and overall conversion rates.

Google Search Console: Our team used Google Search Console to track keyword performance, indexed pages, and overall technical issues.

Monitoring & Analysis: We regularly track the analyzed traffic data or to refine SEO strategies.

Performance Metrics

Traffic Overview
Total Users (Last 12 Months)New UsersEvent CountReferral TrafficDirect TrafficOrganic Search Traffic
68K69K483,81319.3%72%7,082 users
Traffic Overview
Google Search Console Stats
Total Clicks (Feb - July 2024)Total Clicks (Aug 2023 - Jan 2024):Impressions
2.76K2.42KIncreased from 153K to 167K over six months.
Google Serach Console Stats
User Demographics

Primary Audience Location: Approximately 52K users from the United States, aligning with target demographics.

User Demographics
Rise in Country Specific Traffic

With a gap of 12 months, 3.4k users joined from the United States, which we were specifically targeting.

User Demographics

The Result

Increase in Organic Traffic

We helped the user access improved keyword rankings, leading to a successive rise in organic traffic and higher visibility on SERPs.

Enhanced User Engagement

We achieved maximum user engagement, increased user interaction, and attracted better conversion opportunities.

Stronger Brand Reputation

Our team of experienced SEO executioners worked constructively to gain positive reviews and higher visibility by improving brand reputation.

Sales Growth

We aid businesses in accessing increased web traffic and user engagement, which leads to higher sales and lead generation.

Conclusion

With the help of Softtrix’s advanced SEO solutions, the Rise Association Management Group significantly improved the overall visibility, user engagement, and sales. Our on-page and off-page solutions aid businesses in positioning themselves at their peak with elevated optimization tactics and continuous performance monitoring. Our team is powered by excellent strategies, building a solid foundation, aiming for sustainable growth and the required engagement.