The Generation of 1,553 Leads for an Appliance Repair Business

Industry

Electrical Appliances

Services

Google Ads Management

Landing Pages Optimization

Lead Generation

Campaign Scaling

Google Display Campaigns

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About the Client

A US-based client recently established its new repair business (Fast Appliance Repairs) and sought a full-fledged digital marketing company to guide them through the phases. The client wanted to hire a team of expert marketing executioners who could formulate a custom marketing plan focusing primarily on Google Ads, optimizing landing pages, and enabling businesses to maximize their lead generation effortlessly.

Problem Statement

The client is new to the appliance repair business and is looking for a digital marketing company to establish favorable brand recognition, build up a trusted customer base, and help the business secure the name of the best-picked repair service company. As a beginner, the client needs experienced marketing partners to manage paid strategies and all the efforts that meet product results. To accelerate business growth, businesses need a tailored marketing plan that helps them secure their long-term goals. Lack of visibility is one of the prominent challenges the client faces and needs to be looked after intrinsically.

Our Analysis

After understanding the client’s requirements, our dedicated team of professionals shortlists services and designs a blueprint to facilitate goal achievement. We took 3-4 days to evaluate the business opportunities, analyzing market competitors and what strategies can help the business flourish in a diverse landscape and gain audience recognition.

Technologies Used

Google Ads
Google Analytics
Google Tag Manager
Unbounce
Salesforce
Optimizely
Adroll
Semrush
Canva
Mailchimp

Our PPC Solutions

Google Ads Account Setup

After analysis, we started by setting up the client’s Google accounts and linking them with Google Partner MCC. This allows the client to leverage a $500 Google Ads credit that is not just cost-effective but also powered by kickstarting marketing efforts.

Landing Page Optimisation

To enhance overall lead generation, we helped businesses optimize their existing websites and create dedicated landing pages that elevate user experience and strengthen the brand recall factor while making sense.

Google Search Ads

We launched targeted Google search campaigns after researching potential strategic campaigns relevant to the industry. Our businesses resonate with potential customers, leverage Google audience selection, and maximize reach and overall business engagement.

Google Display Campaigns

We employed the Google Display campaigns to attract the user’s attention to discounts implementing the Google Display Campaigns. Our visual ads show potential markets across different channels and work on different touchpoints for brand interaction.

Campaign Scaling

After noticing a result from the campaigns, 334 lead generation, we advised the client to double the budgeting for higher scalability. We helped businesses target the prospective audience by introducing diverse marketing strategies. With the addition of ongoing optimization, we generated 1,610 leads with an impressive cost per acquisition (CPA) of $2,52.

Ad Preview

Ad Preview

Headline & Descriptions

Headline & Descriptions

Extensions

Extensions

Audience

Audience

The Result

Lead Generation

In the first month, we generated 334 leads, demonstrating the overall impact of our campaigns.

Overall Performance

By optimizing the overall scaling efforts, we successfully boosted overall lead generation to 1,610 throughout the project.

Cost Efficiency

The campaigns locked exceptional cost per acquisition (CPA) of $2.52, indicating a most effective marketing budget.

Enhanced Engagement

Introducing our retargeting strategies improved engagement and effective re-arrangement of potential customers using website interaction.

Conclusion

This PPC case study demonstrates our expertise and well-structured digital marketing strategies. It displays our analysis and how our experts designed an actionable footprint utilizing best-in-range marketing solutions, Google Ads services, and landing page optimization. Here, we ensure clients have a transformative lead generation, resulting in secure monthly leads. We are proud of our successful attempt, as we claimed.