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Digital marketing has seen significant growth in the last two decades. The reason is quite obvious, running a successful business without digital marketing is almost impossible.
As more consumers rely on online platforms for information, products, and services it becomes very important to have the right digital marketing strategy for companies to drive growth, improve profitability, and outrank the competition.
In this, Bangalore city in particular has emerged as a major hub for the best digital marketing agencies.
The talent pool here is deep –especially from premier institutes like IIM Bangalore and ISB – along with the entrepreneurial drive to establish niche agencies catering to every digital marketing requirement.
Let’s know some more interesting things about digital marketing agencies in Bangalore.
Size Of Industry
- Bangalore’s digital marketing industry is estimated at $2 Billion growing at 32% CAGR.
- Generates employment for over 50,000 people.
- Over 1000 digital agencies are operational across the city.
Company Adoption
- 78% of Bangalore companies increased digital marketing budgets in 2023.
- 60% of startups leverage influencer marketing for better reach.
- On average B2C brands spend 8.4% of revenue on digital activities.
People Dynamics
- 50% of digital marketing professionals in India are based out of Bangalore.
- 76% of marketers are satisfied working in Bangalore agencies.
- The average digital marketing salary in Bangalore is ₹10.3 lakhs per annum.
Key Marketing Channels Leveraged
- YouTube and Meta ads constitute 71% of total digital ad spending showcasing video and social dominance.
- 89% of marketers employ both search and social given the rising synergy between platforms.
- The email marketing adoption rate is expected to be 72% by 2025.
With such amazing numbers, it is impossible to neglect digital marketing services and their contribution to the growth of businesses and brands.
However, some businesses still prefer to go with traditional marketing methods.
Here are the repercussions if you decide to follow the same path.
Revenue Loss
- Digital influences 64% of purchases today. Ignoring digital can lead to over half your potential sales being impacted.
- 72% of customers will first research online before making big purchases. Not having a digital presence means losing out on tapping this demand.
- FMCG brands advertising digitally show 2x higher revenue growth compared to brands only on TV/Print.
Declining Discovery
- 70% of YouTube subscribers discover new brands & products through influencer videos. The absence of this medium cuts access to new audiences.
- 28% of searches per day on Google are new implying huge demand for brand discovery. Digital allows tapping into these opportunities.
- Organic searches drive 51% of website traffic showcasing the power of digital in buyers actively discovering brands.
Lagging Behind Competition
- On average D2C brands invest nearly 15% of revenue into digital marketing today to stay competitive.
- Technology and digital native companies outspend traditional organizations by 3x in digital capabilities.
- 72% of customers expect personalized interactions but only 19% of brands can deliver it well. Digital allows context-driven personalization.
We hope the above numbers helped you to understand the importance of having digital marketing for your brand or business. Now, taking it in the right direction, know how to pick the right services for your business.
How To Decide Which Digital Marketing Service Is Best For Your Business?
As there are hundreds of digital marketing agencies in Bangalore offering tons of various digital marketing solutions it is quite natural to get confused to decide which solution will go best with my brand.
While all services come with some set of merits and demerits, trying to do everything at once without having a clear priority is never a good strategy.
The key is to find the right fit based on where you currently stand. Here is a step-by-step guide that helps you to determine the right fit.
1. Conduct A Detailed Digital Audit
Begin by auditing your current digital activities across categories like website, social media, online campaigns, and analytics. Measure traffic, followers, conversions, customer engagement metrics, etc. This sets the foundation.
2. Define Your Business Objectives
Now map your overall business goals for the next 12 to 18 months. It is important for agencies to first understand what your core objectives are around lead generation, geographic expansion, revenue growth targets, etc before proposing any digital solutions.
3. Identify Gaps or Opportunities
By analyzing your current situation and future goals, find the loopholes and opportunities that you can fill with the help of digital marketing. If done thoroughly, you will experience some quick wins and some long-term benefits.
4. Prioritize Areas of Focus
Based on the audit, goals, and gap analysis – strategically prioritize the 3 or 4 key problem areas or opportunities that if addressed can have an outsized impact. This helps channel effort and investment towards aspects that will move the needle most for your business.
5. Evaluate Relevant Digital Services
Now map the shortlisted focus areas to relevant digital marketing services and specialist agencies providing those services. E.g. if brand awareness is a key objective then explore creative agencies or video production companies. If lead generation is critical, evaluate SEO, SEM, or inbound marketing agencies. Brand identity work could require a designer agency while customer research may need a specialist market research firm.
6. Align With Overall Marketing Strategy
While scrutinizing specific digital services, also assess how well they integrate with your overall marketing plans encompassing traditional channels like PR, events, sales, etc. There might be creative ways to stitch digital and conventional campaigns together for amplified outcomes.
7. Continuously Optimize
Digital marketing allows you to test, track results, and keep optimizing strategy based on data. So when you pick any service it will impact your business. If you are not happy with the results then make sure it gives you flexibility to change to another service. Keep testing till you find the best one that works perfectly with your brand.
So this is how you can easily find out the right digital marketing service for your brand. Now let’s move on to the next biggest concern of anyone. Yes, you guessed it right – the cost. So let’s know the cost of various digital marketing services.
Types Of Digital Marketing Services And Their Estimated Pricing
Digital marketing is an umbrella term that is used to describe a variety of specialties and services. Being a business owner you don’t need to invest in all kinds of digital marketing services especially when you have a limited budget. Here we will try to describe the major service with estimated cost.
1. Branding Services
These focus on establishing your brand identity and equity through online channels.
- Website Design & Development – Building an appealing, responsive website as the digital flagbearer for your brand.
Estimated Cost: $1,000 to $50000 - Logo & Visual Identity – Creating graphics, color themes, and typography that convey your brand essence.
Estimated Cost: $100 to $1000 - Videos – Powerful storytelling leveraging audio-visual medium – 2D/3D animated videos, testimonial videos, etc.
Estimated Cost: $1,000 to $1,000,000
2. Performance Marketing
Driving measurable user actions by channel.
- Search Engine Optimization – Improving organic rankings and traffic from search engines.
Estimated Cost: $350 onwards per month - Pay per Click – Programmatic ads to get immediate visibility across Google, FB, etc.
Estimated Cost: Starting at $500 per month - Social Media Marketing – Expand reach and generate leads through content management & promotions across platforms like FB, Instagram, YouTube, Twitter, etc.
Estimated Cost: Starting at $100 per month
3. Content Services
Creating contextual content assets – written, visual or audio.
- Content Strategy – Defining themes, pillars, and content plans in line with the buyer’s journey.
Estimated Cost: Starting at $100 per month - Blog Writing – Authoring long-form articles for search, lead gen, and engagement.
Estimated Cost: $0.83 starting per word - Graphics & Design – Infographics, banners, posters for social media and ads.
Estimated Cost: $200 onwards per month - Podcast Production – End-to-end setup and production of podcast series.
Estimated Cost: $400 onwards per month.
4. Marketing Automation
Streamlining lead management process using technology.
- CRM & Database – Centralized database and contact management system to track all interactions.
Estimated Cost: License and maintenance fee per user per month - Email Automation – Workflows for auto-responding, nurturing, and retargeting email lists.
Estimated Cost: Flat fee or based on the number of emails sent - Chatbot Integration – Automated interaction system for engaging visitors and answering basic queries.
Estimated Cost: License fee per month
5. Analytical Services
Actionable insights from website behavior and marketing stats.
- Google Analytics Setup – In-depth tracking of traffic sources, user engagement metrics, and conversions.
Estimated Cost: Flat implementation fee - Digital Attribution – Identifying the influence of each channel on lead conversion through tagging and modeling.
Estimated Cost: Monthly retainer fee
What Is The Ideal Budget For The Digital Marketing Services?
When digital campaigns are in the right hands the outcomes are naturally very positive but there is a significant risk of scattered efforts when there is less or inadequate budget planning. According to industry standards, one should allocate between 5% to 12% of annual revenue towards specialized digital solutions.
The actual budget should depend on parameters like.
1. Stage of Business
Early-stage ventures may need higher weightage to domains like brand building and lead generation.
2. Competition Scenario
Brands locked in tough category battles require larger spends for a share of voice.
3. Geographical Presence
Prioritize regions yielding the highest ROI. Deep local strategies precede wide global ones.
4. Other Media Mix
Balance digital against conventional mass media like TV, print, etc. Don’t take budgets from one to fund the other unless warranted.
Once you have estimated the overall budgets, you also have the option to reverse calculate details based on intended business goals.
- If you want to generate 100 online leads every month, estimate the cost of the required search, social media, and content marketing efforts needed for this. Assign the budget accordingly.
- If you are targeting 100,000 video views over 3 months to boost brand awareness, calculate the costs involved – video production, media promotions, and influencer fees. Allocate this video campaign budget upfront.
- If you aim to capture 10,000 new email subscribers in 6 months, factor in expenses of email tools, signup incentives, content creation, and automation platform costs.
Our suggestion is to first define targeted business goals and then estimate budgets needed for respective marketing efforts to achieve those. Apart from that, make sure to add some extra buffer, around 20% over planned budgets, for refinements during the campaign cycle.
Lastly, agencies also work on retainer models to evaluate how their monthly fixed fee aligns with the activities proposed. Factor in both regular retainer costs and variable campaign expenses.
Hope this gives you a framework to determine an ideal budget. You can get more clarity when you find your potential digital marketing agencies in Bangalore.
What Things You Should Rely The Digital Marketing Agencies In Bangalore With?
While defining the scope of work with your digital marketing agency, an important consideration is determining what aspects should you fully entrust them with. Typically these include specialized activities centered around technology, data, and creativity where the agency’s deeper expertise can be leveraged.
Here are some areas that we would recommend clients to leave completely to the agencies as long as due governance mechanisms are in place.
1. Campaign Execution
This would work well for both online and offline campaign development including conceptualizing creatives, finalizing media plans, production, execution, and campaign analytics. Agencies invest heavily in in-house talents as well as advanced tools to perfect campaign management.
2. Content Production
High-grade content remains the foundation of impactful digital marketing. We would suggest handing over your content needs – whether blog writing, visual formats, videos, or podcasts – completely to your agency. Creating quality, search-optimized content at scale needs resources and content skills that agencies are better geared for.
3. Technology Management
From keeping your website updated, secure, and fast to integrating automation, CRM, and analytics – it is best to offshore the technology side of digital marketing to experts allowing you to focus only on the business outcomes. Tracking core metrics and doing optimizations should also come under the agency’s purview.
4. Innovation
Since agencies work with multiple clients across industries to deploy cutting-edge marketing tactics, they can lend that wider expertise to inject innovation into your digital strategy. Be open to bold, innovative ideas proposed even if they challenge conventional brand wisdom.
5. Measurement
Finally and most critically, let your agency framework the measurement model to capture the effectiveness of every marketing activity based on data. Measurement diligence brings transparency – both on what’s working and not. This allows you to make bolder decisions to amplify and improve.
6. Creative Conceptualization
Coming up with breakthrough creative ideas requires a specialized skill set that combines consumer psychology, lateral thinking, and storytelling. Instead of restricting your agency with strict creative guidelines, give them the flexibility to propose innovative concepts aligned with campaign objectives. They are best positioned to advise on formats that help your message stand out from competitors.
7. Industry Insights
Over the years of working with multiple players across sectors, digital agencies gain a great perspective on industry trends, disruptions, consumer preferences, and success benchmarks. Encourage them to apply these domain insights to provide strategic guidance tailored to your business challenges even if it means challenging your traditional outlook.
8.Ideal Agency Partner Traits
While there are many tactical aspects agencies support, the truly exceptional ones stand out on a few key traits:
- Consumer Centricity
Top agencies put your consumer first while crafting solutions rather than focusing just on flashy marketing. They obsess about addressing user needs. - Business Collaboration
Great agencies feel as much ownership towards your business goals as you do. They proactively invest in understanding every aspect of your operations to align strategies. - Hungry for Results
The best agencies combine creativity with ruthless execution to drive outcomes. They remain restless for better results and iterate till targets are met.
How To Choose The Best Digital Marketing Agency In Bangalore: The Road To Success
Having understood the characteristics that define an ideal agency partner, the next crucial step is the actual process of evaluating and making the selection.
To make things sweet and clear we encourage you to follow a systematic 3 step approach for identifying the right agency match.
Step 1 – Request for Credentials
Start by preparing a checklist of credentials and information you expect prospective agencies to submit as part of their request for proposal (RFP) response.
This should cover aspects like agency background, leadership team details, clientele, services expertise, case studies, sample work, methodology, engagement model, pricing framework, etc.
Such criteria help set a benchmark for agencies to assess themselves against before competing for your business.
Step 2 – Evaluate Response Quality
Once you start receiving proposals, thoroughly assess each submission along parameters like:
- Completeness of information shared
- Relevance of examples and case studies provided
- Strategic and creative thinking demonstrated through sample work
- Assessment of services and matching them with specific requirements
- Shortlist agencies that fulfill your expectations before inviting expanded proposals or formal presentations.
Step 3 – Agency Interactions
This final step is the most crucial and usually the key determinant for deciding on an agency partner.
Alongside evaluating agency capabilities, base expanded proposals, and have detailed discussions with senior leadership and the account management team to assess cultural fit and vision alignment.
Best Digital Marketing Agencies In Bangalore
The above method will help you to find an ideal digital marketing agency but the process is highly time-consuming. To save your valuable time we would like to share the top digital marketing agencies in Bangalore that you can pick according to your requirements and goals.
Softtrix is amongst our top recommendations that you can trust without any worries. They offer a one-stop solution for all of your digital marketing needs. From SEO, PPC, social media marketing, and content marketing, to web development & web design, they do all flawlessly.
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How Our Agency Can Generate More Traffic & Sales For You!
- SEO: Maximize traffic with top-notch SEO Services. Watch real results!
- PPC: Ignite instant lead generation with my team of PPC experts.
- Content Marketing: Unleash my team of storytellers who craft share-worthy content, attract traffic, and pull in valuable links.
2. Monaqo
Monaqo is a data-driven digital marketing agency that specializes in SEO, PPC, social media marketing, and link building. The company has a strong focus on ROI and provides transparent reporting to its clients.
3. Digital Corsel
Digital Corsel is another big name. They offer SEO, PPC, social media marketing, content marketing, and web design services. They have a team of experienced professionals who are passionate about helping businesses grow online.
4. RDS Digital
RDS Digital is a performance-based digital marketing agency specializing in SEO, PPC, and social media marketing. They offer customized solutions to help businesses achieve their specific goals.
5. Openthrive
Openthrive is a digital marketing agency that helps businesses grow using their data-driven marketing strategies. They offer a wide range of services, including SEO, PPC, social media marketing, content marketing, and marketing automation.
How Can You Scale With White Label Digital Marketing Services?
If you are among businesses that are already selling or promoting digital marketing services then here is a great opportunity for you.
With white-label digital marketing services, you can easily expand your offerings without hiring a team.
Yes, it’s possible!
All you need to do is reach out to a reliable white-label services company like Softtrix.
Bring your clients, set your commissions or margins, and outsource the work to the company. The company will do all the work on your behalf.
In short, you don’t have to worry about the quality of the work. The respective company will take all the headaches.
Most white label service providers generally have large teams that ensure fulfilling the client’s expectations without any excuses.
That’s simple and straightforward. Hope you like this business model. Give it a try if you think it works well for you.
Wrapping Up!
We hope we helped you with the best knowledge. Make sure you leverage it on time and hire your potential digital marketing agency in Bangalore as soon as possible. Hiring an agency is not an expense but a long-term investment that will give you amazing results in the long run. If you are very serious about the growth of your business then hiring an agency would be the best decision of your life.
9 replies on “Best Digital Marketing Agencies In Bangalore – Find Your Reliable Growth Partner”
Discovering reliable growth partners is crucial for success in digital marketing. This blog provides valuable insights into the best agencies in Bangalore, ensuring businesses find the perfect match to drive their growth and success. Keep it up!
In the bustling hub of Bangalore, finding the perfect digital marketing agency can be a game-changer for businesses aiming to thrive in the digital landscape.
This blog is related to the best digital marketing agencies In Bangalore
Finding the perfect digital marketing agency can be a game-changer for businesses in Bangalore.
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This insightful blog highlights the top digital marketing agencies in Bangalore, offering invaluable guidance for businesses seeking a reliable growth partner.
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