Industry
Bang Energy is a renowned American brand of energy drinks that offers a variety of beverages by targeting fitness enthusiasts and individuals looking for an immediate energy boost. The client has its eCommerce platform, which is critical for the brand to serve its primary sales and channels. By focusing on the brand’s health, wellness, and performance, the client is looking to elevate the online presence adding competition to the industrial portion.
The client approached Softtrix and presented the challenges they were looking forward to eliminating with the help of a professional Digital Marketing Agency, Softtrix . Even though it is a trusted and well-established brand that offers high-quality products, the company was struggling to achieve optimal organic traffic.
The brand was facing a noticeable gap due to its inability to rank highly on search engine results (SERPs). The main objective that was assigned to our team was to increase and drive the organic traffic to the website. The client wanted us to improve their search rankings for the better-targeted keywords related to energy drinks, fitness, wellness,s and more. The client wanted us to look after sales generation through organic search. We optimize both the on-page and off-page SEO for better site performance.
By reviewing Bang Energy’s website our team of marketing experts expanded their vision to visualise the SEO’s proficiency in the landscape.
Wanalyzeded that the page loading time was affecting negatively the user experience which was hurting both the web rankings and the conversions.
The website has crawl efficiency issues, that require a fixed site architecture. The website was lagging in data optimization, and the search engine indexing was also making it harder to rank.
Though the website has good content it lacks keyword-focused content addressing the needs of having a target audience, especially around fitness, energy, and wellness.
The website needs qualitative backlinks to increase the domain authority, and to manage the overall trustworthiness with search engines.
As the client was looking to improve their local search visibility, the website needs localized content and strategies to shine.
By addressing the challenges, the client was facing, our team designed a comprehensive SEO plan focusing both on the ‘On Page’ and ‘Off Page’ optimization.
We identified the website lags using Google Page Speed Insights that were slowing down the website's progress. We employed compressed images, utilized browser caching, and simplified the CSS and the JavaScript field to enhance the faster loading. By considering the mobile users, we ensured that the website enables full response and delivers optimized results.
Keyword Research & Optimization: We performed extensive keyword research by targeting high-intent traffic, lowering the competition related to the energy drink market. By focusing on both the short tail or long tail keywords' user intent, we match with people's search products similar to Bang Energy's offering.
Meta Data Optimization: We optimize the titles, meta descriptions, and header tags that include keyword targeting to maximize the click-through rates (CTR).
Content Strategy: Our team updates the product description, enriching the content benefits, and creating blog articles that resonate with the fitness and wellness market. We help business to improve their search rankings by producing valuable and shareable content.
Internal Linking: We provide an efficient interlinking of the products or pages to aid search engines crawl more efficiently, and to expect more link equity across pages.
Link Building: We design robust link-building campaigns to acquire high-quality backlinks enabling website reputation in the fitness, wellness, and beverage industries. Having such backlinks allows sites to access their domain authority, and to embrace rankings in search results.
Local SEO: We optimize the content on Google My Business profiles focusing on location-specific content and ensuring ‘Bang Energy’ which can be easily found in local searches. The local citation also allows the part of the business strategy and increases business visibility across regional markets.
Continuous Monitoring: SEO needs a long-term effort and to ensure ongoing analysis, we provide seamless tracking of keyword rankings, and organic traffic growth and adapt the strategy which was required.
SEO Reporting: We provide monthly reports, to track the progress of the campaign, show improvements, the key metrics, and check on clicks, impressions, and more. We trace the organic source of traffic and how the website is generating revenue from the search engine.
In just one month of continuous efforts and expertise, we managed to get a significant improvement by observing key performance indicators (KPIs) in both On Page and Off Page areas.
Traffic Source | October 2024 | November 2024 |
---|---|---|
Clicks | 52.3K | 53.8K |
Impressions | 1.34M | 1.11M |
Organic Traffic | 43,742 | 46,396 |
Social Traffic | 11,837 | 20,548 |
Direct Traffic | 17,987 | 18,853 |
Referral Traffic | 9,039 | 6,425 |
We ran an SEO-focused campaign providing substantial improvements in both traffic and engagement allowing the cost-effective source of ecommerce businesses. To increase the organic visitors on the website, we optimized local SEO and now Band Energy attracts more local customers by further expanding its customer base. It boosts higher-quality traffic, improves rankings and elevates the conversions and sales cost.