You may have come across the term “SEO reselling,” but what exactly does it involve?
In other words, reselling SEO can be defined as a business relationship in which a business entity outsources search engine optimization services to another company in the former company’s name.
All the tasks, including keyword research and on-page optimization, link building, and creating monthly reports, will be carried out behind the scenes by the SEO company, while the reseller presents it as their own.
The model can be a savvy, scalable idea to offer SEO to those agencies that might not want to develop a team internally. It helps the business to increase the services they offer and save on time, and to provide their clients with results that are high-end and expert in nature, with little overhead.
What is White Labeling?
The concept of white labeling is where a business makes or creates a service or product and sells it to another business under its brand name.
In such an arrangement:
- All the production, development, or execution is done by the provider
- The reseller (your company) adds its mark to the product or service transparently, including name, logo, and message.
- The final customer just deals with the reseller; often, he is not familiar with the involvement of a third individual.
The idea is that the white label supplier is the one who does all the behind-the-scenes stuff, and that you pick a finished product and resell it as your own.
Where Does the Term "White Label" Come From?
The term originally came from the music and retail industries. In the retail sector, a product would come up unlabelled with a blank white label on it, then the retailer was left to mark the item using their brand. The same idea holds nowadays in digital services, software, and manufacturing, where the blank canvas is the so-called white label.
Advantages of Partnering With A White Label Agency
Being in the local Google 3-Pack ranking highly in Google Maps will give your business tremendous exposure to people in your area who are searching for what you can provide. It promotes trust, raises traffic (both online and foot), and directly leads to increased leads and sales. It is among the strongest and the least expensive means of expanding the business locally.
Below are the best advantages discussed one by one:
1. Expand Your Service Offerings Instantly
With a white label agency, you can provide services that you do not already offer, such as SEO, PPC, web development, or content writing or content marketing, with no need to recruit new employees or train existing ones on a whole new subject. It will aid you in getting more business, prevent the current clients from going to other vendors, and act as a full-service agency. It is the simple path to diversifying and expanding your portfolio overnight without straining your internal operations in a fast-saturated marketplace.
2. Scale Without Growing Your Team
Employee recruitment, maintenance, and management of workers is costly and time-consuming. You can access a full team of experts, i.e., designers, developers, marketers, or writers, as a white label partner or white label SEO services. Without the full-time employees, you are able to accept more clients or even larger projects without increasing the HR costs and the complexity of the organisation. This model enables you to grow gradually and affordably, so your company does not grow too quickly due to the necessity of extending the staff or making larger costs and payroll.
3. Faster Time to Market
Instead of diluting your resources to handle all of the areas of implementation, you can do what you do best: client relationships, sales, and high-level strategy. The white label agency will process the technical or creative tasks behind the scenes. This type of division of labor will help increase the efficiency overall, guarantee high-quality, and save your time to have more opportunities to establish better relations with clients, pre-promote new projects, expand the business without being caught in the complexities of meeting the deadlines.
4. Offer Expert-Level Services
The white label partners already possess systems, tools, and trained personnel, which permits you to begin to supply new services practically straightaway. When it comes to launching the site of your clients or running their ad campaign, you can get there sooner and provide the results in a shorter period of time instead of starting everything from zero. Such a pace can provide you with a competitive advantage, impress customers with your responsiveness, and enable you to act on new opportunities before the competitors find their way.
5. Lower Operating Costs
The white label agencies are specialized in what they do. By collaborating with them, you will acquire specialist expertise and state-of-the-art knowledge of your industry, which you may lack in-house. This will assist you in producing quality work that does not disappoint the clients, but on the contrary, they may be impressed. Be it professional SEO strategies, specialized development, or high-converting advert, your customers achieve professional-level results and inflate your company image, client retention levels without any internal experts available.
6. Remediation Costs
Managing a complete in-house department is subject to fixed costs such as salaries, benefits, software as well and office space. By partnering with a white label company, you can turn these fixed costs into variable costs; you only pay what you use. This turns your business into a more financially savvy enterprise, particularly in doubtful markets. You save on the costs of employment of full-time employees and yet offer full-spectrum services, hence maximizing your profit margins and financial risk elimination in the long run.
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7. White/Labeled Tools and Reports
The majority of white label providers provide completely branded reports, dashboards, and customer materials. It means that your clients can only notice your logo, branding, and the name of your agency, even though other team members kept track of the activities. This will also make things smooth for your clients and will build on your credibility and professionalism. You reap all the advantages of outsourcing without having to give up control of the brand experience, and you can position yourself as a one-stop full-service solution.
8. Risk Reduction
White labeling allows you to seek to test new services or explore new markets without taking much upfront investment. And you do not need to expend all the resources on the development of a new department or the hiring of its staff, other than consulting with a white label company. When the service does not sell or is just not right for your business, it is easy to pull out without experiencing heavy losses. This reduces risk without eliminating all flexibility to pivot, experiment, and innovate in a manner that otherwise would be too expensive or risky.
9. Secret and Hidden
White label agencies are ghost agencies. Your customers do not even know that they exist, and all the communication with them, reports, and branding are made on your behalf. This assists you in keeping your brand image in one consistent and strong image, and also in ensuring that your relationships are not lost with the clients. It also awards you full credit for the work that is delivered. An excellent white label partner behaves as an additional department of your agency and provides excellent results at the same time, being totally unnoticeable by your clients.
10. Raised Profit Margins
Outsourcing to a white label agency, which gives you a lot of work to do, at wholesale pricing, and reselling at your own marginal cost gives you a lot of profit margins. You do not incur the costs of recruitment and development of the workforce and retention of the internal workforce, but charge competitive prices to deliver quality services. The model is especially advantageous to agencies that would prefer to grow revenue in the near term, without the need to build up their cost base, and thus become more profitable and sustainable.
How Does White Labeling Work? The Step-by-Step Approach
The way white labeling works is this: A single firm (the provider) makes a product or service, and another firm (the reseller) puts its brand on, and then sells the product as its own. The supplier is hidden from the final consumer, and the reseller has control over the brand, prices, and clients.
So, here is how the process would go step by step:
So, here is how the process would go step by step:
Step 1: The Provider of the Product or Service generates the Product or Service
A white label provider is actually one that produces a product or service of its type that is ready to be relabelled by a third party. It may be digital services through marketing and mobile applications, or software, or real products. These suppliers possess the infrastructure, competent workforces, and delivery platforms to ensure they can attain and achieve consistency in quality when supplying massive quantities. They are purely back office driven; they develop solutions that other businesses can re-market as their brand without having to develop anything.
Step 2: You (the Reseller) Link up with the Provider
You, as the reseller contact, a white label provider, find a provider whose products or services fulfil the needs of your target market and join forces. In this coalition, you will be able to get professional solutions to offer at wholesale rates, and you will be able to rebrand and retap them. Most of the white label providers even provide customizable tools, reports, and even platforms to help in integration to be as seamless as possible. This collaboration assists you in increasing your services at fast rates, without the expense, investment, in addition to risk of creating new capabilities in-house.
Step 3: You Label it Your Own
After you have developed a business relationship with a supplier, the next thing you have to do is to apply your branding to the product or the service. This may involve putting your logo, business name, brand colors, and message in all content, e.g., websites, reporting, software interface, or packaging. It aims to make the whole thing to have look and feel that it is produced by your business. Customers will not visualize the provider; all they will know and deal with is your brand.
Step 4: You Sell to your Clients
You put your price, packaging, and message on the newly branded product or service and sell it to your clients. You handle all the aspects that are customer-facing, that is, sales, billing, support, and relationships. The white label company is left totally out of sight in this process. You provide worldwide access as the one and only point of contact to your clients with total control of the customer experience and the ability to expand your business without restrictions on what is possible through internal delivery.
Step 5: Providing the work behind the scenes
Once you make the sale, the white label company will be delivering the service or product behind the scenes. It could be about running an advertising campaign, constructing a web page, composing a blog, or delivering a physical product, but they are all done silently and professionally. Meanwhile, you keep in contact with the client, and the provider keeps the work on time and at the level. In this arrangement, you can provide a professional level of delivery without having the labor of doing it yourself.
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Step 6: You Unveil Your Results
Exporting means that you provide the final product or report to your client after the provider is done with the work using your brand. Be it web launch, analytics report, or your campaign outcomes, all will be presented in a form that looks designed by your team. Since a white label provider is not visible, your client feels that the results are made by your agency. This enhances your brand credibility, enhances client satisfaction, and fosters long-term loyalty and trust.
The dynamics of the white labeling business are achieved by mixing the manufacturing strength of a specialist with the brand and customer confidence of a dealer. The provider remains in the background; you are in front of your clients. It is a win-win situation: you increase your services and do not need to increase your staff, and the provider develops its business by having several resellers.
Conclusion
White labeling is a strong tool for those businesses wishing to expand rapidly, to be able to provide more services, and to penetrate the market successfully in the business field, without all the expense of being self-built. White label partnership will help to get your product or service to a new level, promoting it through a trusted white label provider. You can also rebrand it and deliver it to your clients without any difficulties.
Gurpreet Bhatt
CEO
Gurpreet Bhatt runs Softtrix Tech Solutions Pvt. Ltd. as CEO and is an accomplished expert in the field of SEO. Using his knowledge of Industry and SEO,
Gurpreet has earned Softtrix a prominent place in digital marketing. Under his leadership, the agency has accomplished notable goals, one of which is being recognized by
Google as a top PPC provider in India. Not only a skilled marketer, Gurpreet is recognized for being honest, hard-working, and passionate about his work.
He commits to helping his peers, colleagues, subordinates and overall industry, joining in discussions and suggesting tips to raise the standards of SEO and digital marketing.
