Google AdWords, also known as Google Ads, is Google’s pay-per-click platform. As the name indicates, you would only be charged when someone clicks on your ad.
With Google AdWords, you have the flexibility to set your daily ad budget. You can invest thousands of dollars into ads if you want, but that’s not your main purpose here. You are not here to discover the maximum you could spend on a PPC campaign.
“What you are truly here to discover is how much you should invest to generate the maximum number of leads for your plumbing business.”
And I Am here, ready to break down how much a (successful) Google Ads campaign might cost for your plumbing business.
Here you will find:
- What factors affect the cost of a Plumbing ad campaign?
- How much does a plumbing keyword cost?
- How much does an Ad agency charge for a Plumbing ad campaign?
- What is a good budget for Google ads?
Suppose, if the keywords you have chosen to target have an average cost-per-click (CPC) of $5, and your daily advertising budget is set at $10, you would end up getting only 2 clicks per day.
However, it is important to understand that a click does not always turn into a potential customer.
When you set your daily budget too low to capture these few clicks, you will not make much progress. In fact, it might end up being a waste of money, leaving you with minimal results.
Moreover, it’s worth considering that your competitors might also be targeting the same keywords for their plumbing ad campaigns. This means you are competing for attention in a crowded space.
While it’s crucial to manage your budget, setting it too low can hinder your progress and potentially drain your funds. Also, other businesses competing for the same keywords make things even tougher.
So, if spending too little can lead to problems, how much does a successful ad campaign actually cost?
The factors that affect the cost of a Plumbing ad campaign:
Now that you are familiar with the factors that affect the cost of your Plumbing ad campaign, you might be thinking “ How can I determine the cost of a plumbing keyword?”
Initiating a successful ad campaign starts with selecting the right keywords for your business.
Google’s free Keyword Planner comes in handy at times like this. With it, you can easily check the exact cost of a specific keyword.
And that’s not all – you can also review the search volume of a keyword, which helps you select the right keywords for your ad campaign.
For example, take a look into these following keywords that are relevant to your plumbing website.
|Keyword||Currency||Avg. monthly searches||Competition||Competition(indexed value)||Top of page bid(low range)||Top of page bid(high range)|
|best plumber near me||USD||18100||Medium||60||$9.50||$53.28|
|best plumber service||USD||210||Medium||52||$14.80||$70.99|
|best plumbing services near me||USD||320||High||78||$11.32||$64.06|
|plumbers near me||USD||823000||Medium||57||$9.81||$67.07|
|plumbing services in my area||USD||320||Medium||56||$8.88||$54.00|
|plumbing services near me||USD||27100||Medium||47||$12.36||$73.61|
|Estimated Budget||Avg.CPC||Total Clicks|
Let’s Imagine If you are targeting these 6 keywords for your Plumbing ad campaign at an average CPC of 11 USD.
You will have to invest around 1000 USD to get 90 clicks.
But if your goal is to achieve 200 clicks or maybe even 500 clicks on your Plumbing ad campaign, you will need to set a larger budget i.e.around 2000 USD to 5000 USD.
The Cost might look high at first, but keep in mind that putting more money in often leads to better outcomes.
If you decide to invest more, it could bring more people to notice and interact with your ad.
It will be beneficial in terms of getting more customers and making more sales could make it a smart investment in growing your plumbing business.
How Much Does A PPC Agency Charge For A Plumbing Ad Campaign?
Different Ad agencies charge you in different ways depending on how they structure their fees and costs.
It is important to understand these variations so you can choose the approach that suits your needs and budget the best.
When pricing your plumbing ad campaign per hour, costs could range from $35 to $50. This means you will pay for each hour an agency spends on your campaign.
But the cost could vary further, either going higher or lower. This variation depends on the fee structures of different agencies.
Another option is the fixed price model, where you pay a monthly fee to your ad agency, regardless of your PPC campaign’s growth.
Ad agencies could charge around $1000 USD for your plumbing ad campaign.
Percentage of Ad Spend
In this model, agencies charge a fixed percentage based on your advertising budget. Ad agencies might take 15% to 20% of your ad spend.
For instance, if their rate is 20% and you spend $1,000 per month on advertising, the agency’s fee would be $200 (20% of $1,000).
Flexible Pricing Plans With Softtrix Tech Solution:
As you think about these choices, keep in mind that “Softtrix Tech Solutions” offers flexible pricing plans for your plumbing ad campaign.
Our services fit what you like, whether you prefer hourly rates, fixed prices, or a percentage based on your spending.
With lots of experience in effective ad campaign management, we are here to provide a smart, budget-friendly solution for your advertising goals.
So, choose wisely for your business and partner with Softtrix Tech Solutions for ads that really make an impact.
What Is A Good Budget For Google Ads?
If you own a plumbing company that needs PPC ads services, you might find yourself in one of these following categories.
Building Google Ads Campaign from Scratch
If you fall under this category, it means you are starting fresh with your Google Ads account and seeking assistance to build and implement a comprehensive strategy from scratch.
Putting around $1000 into your PPC ad campaign is a good way to begin. This amount is like the starting point.
If your ads start doing well and bring in good results, you might want to think about adding more money later.
And Guess what? With Softtrix Tech Solutions, you can even get a FREE $500 coupon code that you can use for advertising on Google.
Transforming New Accounts into Lead Generation Machines
If you fall under this category, it means you have just started a new account and you are not seeing any leads come in, that’s precisely when our expertise comes into play.
You are welcome to ask for a Free PPC Proposal designed specifically for your website.
This proposal will offer insights and recommendations on how to effectively utilize Pay-Per-Click advertising to generate leads and enhance your online presence.
Considering your situation, investing $1000 in your ad campaign would be good to start, positioning you for even better results down the line.
Maximising Leads with Expert, Google Ads Audit and Optimization
If you fall under this category, it means your current ads are up and running but you are receiving only a handful of leads.
We will conduct a thorough audit of your AdWords account. This audit will shed light on what aspects are working well and what might need adjustments.
We will also provide insights into areas where improvements can be made, giving you a clear scope of how to enhance your campaign.
Investing $1000 in your campaign would be a wise step.
Softtrix Tech Solutions is committed to helping you make the most of your investment and achieve better outcomes through our tailored strategies and recommendations.