Ваш путь покупки
Walk through how visitors find a product, evaluate it and reach
checkout on desktop and mobile.
СПЕЦИАЛИСТЫ ПО ЭЛЕКТРОННОЙ КОММЕРЦИИ АЛКОГОЛЯЗаписаться на бесплатный ознакомительный звонок
СПЕЦИАЛИСТЫ ПО ЭЛЕКТРОННОЙ КОММЕРЦИИ АЛКОГОЛЯЗаписаться на бесплатный ознакомительный звонок
ДЛЯ ИНТЕРНЕТ-РИТЕЙЛЕРОВ АЛКОГОЛЯ
Discover what makes shoppers hesitate—and which changes your store
needs first. For online liquor retailers with an existing store and
visitor traffic.
ПОСМОТРИТЕ ОБЪЯСНЕНИЕ GARY
Gary · Softtrix
СЕРТИФИКАТЫ GOOGLE ADS
Признана в 2024 и 2026 годах.
Рекламный опыт, на котором основаны наши рекомендации по улучшению магазина.
ВАШ БЕСПЛАТНЫЙ ОЗНАКОМИТЕЛЬНЫЙ ЗВОНОК
A focused 30-minute conversation about your store, your customers
and the next improvements to consider.
Walk through how visitors find a product, evaluate it and reach
checkout on desktop and mobile.
Discuss the friction we identify and which opportunities deserve
attention first.
Understand what can be improved, what your platform supports and
whether our package fits.
The discovery call is free. The full review and agreed implementation
are a separate $299 USD one-time project.
Выберите шаг, чтобы увидеть, что будет дальше.
Tell us your name, work email, store website and phone number
using the enquiry form. Share your existing online store so we
can understand what you sell and how customers shop.
Submitting the form requests a call; it does not reserve an
appointment.
Choose an available 30-minute slot on Calendly. Check your
local time zone before confirming and add the meeting to your
calendar.
Your confirmation includes the meeting link. If your plans
change, use its rescheduling option.
We’ll discuss your goals and review the shopping journey on
desktop and mobile, including product information, delivery
clarity and the path to checkout.
You’ll hear the top CRO opportunities we identify and can ask
questions about what would work for your store. This is a free
discovery conversation.
If there’s a fit, we agree the improvements, platform
feasibility and delivery timeline before you commit.
The full CRO review and agreed implementation are a separate
$299 USD one-time project. Unsupported Shopify changes are
excluded. You decide whether to proceed.
ВНУТРИ CRO-ПРОВЕРКИ SOFTTRIX
A real example from our customer report: the existing homepage
alongside the design direction we proposed. See how the review
becomes a practical visual plan.
1 Заметное поле поиска
2 Понятные пути покупок
3 Информация вокруг товаров
A prominent search field helps shoppers start with a product or
brand instead of hunting for a small icon.
Proposed Offers, New arrivals, Gifts and budget shortcuts make
the next browsing step easier to understand.
The report recommends genuine product proof and clear delivery
information nearer to buying decisions.
Source: an anonymized liquor-retailer CRO report supplied by
Softtrix. The proposed view is a design concept, not a completed
implementation or evidence of a measured sales increase. Product
details, ratings and policy wording in the concept need validation
before launch.
ЧТО МЫ ПРОВЕРЯЕМ И УЛУЧШАЕМ
Conversion rate optimization means making it easier for the right
shopper to complete a purchase. We look at desktop and mobile, from
the first product view to checkout.
Clear bottle size, product details, availability, images and
genuine reviews. The information shoppers need, where they need
it.
Make delivery coverage, shipping costs, collection options and
returns easier to find—using your actual store policies.
Review navigation, distracting pop-ups, cart clarity and supported
checkout improvements. Preserve required age verification.
Внутри реальной CRO-проверки
Examples from an anonymized liquor-store review: clearer ways to
browse, compare and decide. Tap any screenshot to inspect it.
A long introduction pushes products down the collection page. Our
proposed shopping direction brings useful routes and product
information into focus.
Products appear below a large introduction; filtering is
visually quiet.
Shop by occasion or budget, compare bottle details, and surface
genuine customer feedback.
Design concept from the report. Illustrative ratings, offers and
stock messages must be verified before implementation.
The review also looks closely at product details on mobile and
desktop—not just the homepage.
Proposed design concept based on the audit. Delivery checks, product
facts, reviews and policies must use verified store information
before implementation.
Что могло бы упростить покупки в вашем магазине?
Давайте вместе изучим ваш путь покупки.
АЛКОГОЛЬНЫЙ МАГАЗИН · ЭФФЕКТИВНОСТЬ GOOGLE ADS
Account-wide ROAS increased from 5.20× to 7.19× across these
selected 30-day periods.
5,20× ROAS
7,19× ROAS
Higher return per advertising dollar. Advertising
spend and total reported conversion value both decreased in the later
period.
Selected retrospectively from January 1–September 29, 2026: the lowest
account-wide 30-day ROAS period, followed by the highest
non-overlapping 30-day period after April 21. Screenshots are cropped
to protect client identity; displayed figures are unchanged. These
Google Ads results do not establish that CRO caused the difference.
Conversion value is not profit. Results vary.
ЯСНАЯ ТОЧКА ОТСЧЁТА
Start with a free discovery call to discuss the top CRO
opportunities for your store. If there’s a fit, we agree the scope
before you commit.
The scope and delivery timeline are confirmed after reviewing your
store. This is a focused improvement project, not a full store
rebuild.
Shopify changes must be supported by your current plan, theme and
apps. Technically unsupported or platform-restricted changes are
excluded.
ПЕРЕД РАЗГОВОРОМ
Liquor retailers with an existing ecommerce website and visitor
traffic, including stores running Google or Meta ads. We’ll assess
fit on the call. A new website build is outside this CRO package.
Your store, your goals, and the top CRO opportunities we identify.
The call is a discovery conversation, not the full paid review and
implementation project.
Yes. The $299 USD one-time package includes review and agreed
implementation by our developer. We confirm feasibility and scope
before payment.
No fixed sales or ROAS increase is promised for this CRO package.
Traffic quality, pricing, availability and fulfilment also affect
results. We focus on reducing purchase friction and evaluating
changes using available data.
Please use the rescheduling option in your booking confirmation.
Choose the correct local time zone and add the appointment to your
calendar.
ВАШ МАГАЗИН. БОЛЕЕ ПОНЯТНЫЙ ПУТЬ К ПОКУПКЕ.
Давайте посмотрим, что видят ваши клиенты после клика.
Записаться на бесплатный ознакомительный звонокБесплатный разговор · Без обязательств
Softtrix stores the details you submit to review your enquiry and
contact you about the CRO discovery call. Submitting this form does not
subscribe you to marketing messages or book an appointment.
To ask about, correct or request removal of your details, contact
[email protected].