As a business you would be leveraging the Internet in every possible manner. The digital world opens up many new opportunities for businesses and allows you reach out to new customers every day. Whether you are a freelance professional or one who runs a big business, online reputation becomes the biggest selling point. It is the only thing that is visible to the person looking for you or your brand on the Internet. If you have a clean and positive reputation on the search engines and social media, you would attract new customers and client. Similarly bad reviews and comments can deliver a serious blow to your business prospects. In such an event you should act immediately to get such bad reviews removed.