{"id":950,"date":"2026-05-06T05:55:59","date_gmt":"2026-05-06T10:55:59","guid":{"rendered":"https:\/\/www.softtrix.com\/qna\/?p=950"},"modified":"2026-05-06T07:23:09","modified_gmt":"2026-05-06T12:23:09","slug":"what-negative-keywords-should-a-real-estate-agent-use","status":"publish","type":"post","link":"https:\/\/www.softtrix.com\/qna\/real-estate\/what-negative-keywords-should-a-real-estate-agent-use","title":{"rendered":"What Negative Keywords Should a Real Estate Agent Use?"},"content":{"rendered":"\n<pre class=\"wp-block-preformatted\"><\/pre>\n\n\n\n<pre class=\"wp-block-preformatted\"><\/pre>\n\n\n\n<pre class=\"wp-block-preformatted\"><\/pre>\n\n\n\n<style>\n@import url('https:\/\/fonts.googleapis.com\/css2?family=Playfair+Display:ital,wght@0,600;0,700;1,600&family=Inter:wght@300;400;500;600&display=swap');\n\n*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }\n\n\/* \u2500\u2500 SOFTTRIX BRAND COLORS (extracted from logo) \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n:root {\n  --ink:        #0A2952;\n  --ink2:       #144682;\n  --brand:      #0A6EB4;\n  --brand2:     #1E8CC8;\n  --brand3:     #28AADC;\n  --accent:     #32B4E6;\n  --accent2:    #5BC8F0;\n  --cream:      #F6FAFD;\n  --white:      #FFFFFF;\n  --muted:      #506A85;\n  --border:     #D4E2EE;\n  --light:      #E8F2FA;\n  --green:      #0D7A4E;\n  --red:        #C0392B;\n  --r: 14px;\n  --sh: 0 2px 20px rgba(20,70,130,0.10);\n}\n\nhtml { scroll-behavior: smooth; }\nbody {\n  font-family: 'Inter', sans-serif;\n  background: var(--cream);\n  color: var(--ink);\n  font-size: 16px;\n  line-height: 1.75;\n  -webkit-font-smoothing: antialiased;\n}\n\n\/* \u2500\u2500 TOP RIBBON \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n.ribbon {\n  background: var(--ink);\n  color: rgba(255,255,255,0.9);\n  text-align: center;\n  padding: 9px 20px;\n  font-size: 12.5px;\n  font-weight: 500;\n  letter-spacing: 0.02em;\n}\n.ribbon b { color: var(--brand3); }\n\n\/* \u2500\u2500 HERO \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n.hero {\n  background: linear-gradient(135deg, var(--ink) 0%, var(--ink2) 70%, var(--brand) 100%);\n  padding: 60px 24px 52px;\n  position: relative;\n  overflow: hidden;\n}\n.hero::before {\n  content: '';\n  position: absolute; top: -40px; right: -60px;\n  width: 360px; height: 360px; border-radius: 50%;\n  background: radial-gradient(circle, rgba(40,170,220,0.18) 0%, transparent 70%);\n  pointer-events: none;\n}\n.hero::after {\n  content: '';\n  position: absolute; bottom: -100px; left: -60px;\n  width: 320px; height: 320px; border-radius: 50%;\n  background: rgba(91,200,240,0.10); pointer-events: none;\n}\n.hero-inner { max-width: 860px; margin: 0 auto; position: relative; z-index: 1; }\n\n.series-tag {\n  display: inline-flex; align-items: center; gap: 7px;\n  background: rgba(91,200,240,0.18);\n  border: 1px solid rgba(91,200,240,0.4);\n  color: var(--brand3); font-size: 11px; font-weight: 600;\n  letter-spacing: 0.1em; text-transform: uppercase;\n  padding: 5px 14px; border-radius: 100px; margin-bottom: 22px;\n}\n.series-tag::before { content: '\u25b6'; font-size: 8px; }\n\n.hero h1 {\n  font-family: 'Playfair Display', serif;\n  font-size: clamp(24px, 4.5vw, 40px);\n  color: var(--white); line-height: 1.22;\n  margin-bottom: 18px; letter-spacing: -0.01em;\n}\n.hero h1 em { color: var(--brand3); font-style: italic; }\n\n.hero-sub {\n  color: rgba(255,255,255,0.78); font-size: 15px;\n  margin-bottom: 28px; max-width: 620px;\n}\n\n.hero-meta {\n  display: flex; flex-wrap: wrap; gap: 14px;\n  align-items: center; margin-bottom: 28px;\n}\n.author-pill {\n  display: flex; align-items: center; gap: 10px;\n  background: rgba(255,255,255,0.07);\n  border: 1px solid rgba(255,255,255,0.15);\n  border-radius: 100px; padding: 6px 14px 6px 6px;\n}\n.av {\n  width: 32px; height: 32px; border-radius: 50%;\n  background: var(--brand2); color: white;\n  display: flex; align-items: center; justify-content: center;\n  font-weight: 700; font-size: 13px;\n  border: 2px solid var(--brand3);\n}\n.author-pill span { color: white; font-size: 13px; font-weight: 500; }\n.gpp-badge {\n  display: inline-flex; align-items: center; gap: 6px;\n  background: rgba(255,255,255,0.07);\n  border: 1px solid rgba(255,255,255,0.18);\n  color: rgba(255,255,255,0.85); font-size: 12px; font-weight: 500;\n  padding: 6px 13px; border-radius: 8px;\n}\n.dot-live { width: 7px; height: 7px; border-radius: 50%; background: var(--brand3); box-shadow: 0 0 8px var(--brand3); }\n\n.hero-ctas { display: flex; flex-wrap: wrap; gap: 11px; }\n.hcta-gold {\n  background: var(--brand3); color: var(--ink);\n  padding: 12px 26px; border-radius: 8px;\n  font-weight: 700; font-size: 14px; text-decoration: none;\n  display: inline-flex; align-items: center; gap: 7px;\n  transition: background 0.2s, transform 0.15s, box-shadow 0.2s;\n  box-shadow: 0 4px 14px rgba(40,170,220,0.35);\n}\n.hcta-gold:hover { background: var(--accent2); transform: translateY(-2px); box-shadow: 0 8px 20px rgba(40,170,220,0.45); }\n.hcta-outline {\n  background: transparent; color: white;\n  padding: 12px 22px; border-radius: 8px;\n  font-weight: 600; font-size: 14px; text-decoration: none;\n  border: 1.5px solid rgba(255,255,255,0.35);\n  display: inline-flex; align-items: center; gap: 7px;\n  transition: background 0.2s, transform 0.15s;\n}\n.hcta-outline:hover { background: rgba(255,255,255,0.1); transform: translateY(-2px); }\n\n\/* \u2500\u2500 TRUST BAR \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n.trust-bar {\n  background: var(--white);\n  border-bottom: 1px solid var(--border);\n  padding: 14px 24px;\n  display: flex; flex-wrap: wrap; gap: 0;\n  justify-content: center;\n}\n.trust-item {\n  display: flex; align-items: center; gap: 7px;\n  font-size: 12.5px; color: var(--muted); font-weight: 500;\n  padding: 4px 20px;\n  border-right: 1px solid var(--border);\n}\n.trust-item:last-child { border-right: none; }\n.trust-item strong { color: var(--ink); }\n\n\/* \u2500\u2500 LAYOUT \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n.wrap { max-width: 900px; margin: 0 auto; padding: 36px 20px 100px; position: relative; z-index: 2; }\n\n\/* \u2500\u2500 VIDEO CARD \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n.video-lift { margin-bottom: 44px; }\n.video-card {\n  background: white;\n  border-radius: var(--r);\n  box-shadow: 0 8px 48px rgba(20,70,130,0.18);\n  overflow: hidden;\n  border: 1px solid var(--border);\n}\n.video-topbar {\n  background: var(--ink); padding: 11px 20px;\n  display: flex; align-items: center; justify-content: space-between;\n  gap: 12px;\n}\n.video-topbar-left {\n  display: flex; align-items: center; gap: 8px;\n  color: var(--brand3); font-size: 11px; font-weight: 700;\n  letter-spacing: 0.09em; text-transform: uppercase;\n}\n.video-topbar-left::before { content: '\u25b6'; font-size: 9px; }\n.video-topbar-right {\n  background: rgba(91,200,240,0.18);\n  border: 1px solid rgba(91,200,240,0.35);\n  color: var(--brand3); font-size: 10px; font-weight: 700;\n  letter-spacing: 0.08em; text-transform: uppercase;\n  padding: 3px 10px; border-radius: 100px;\n}\n.video-wrap { position: relative; padding-bottom: 56.25%; height: 0; background: #000; }\n.video-wrap iframe { position: absolute; top: 0; left: 0; width: 100%; height: 100%; border: none; }\n.video-foot {\n  padding: 15px 20px; font-size: 13px; color: var(--muted);\n  display: flex; align-items: center; gap: 8px;\n  border-top: 1px solid var(--border);\n  flex-wrap: wrap; justify-content: space-between;\n}\n.video-foot strong { color: var(--ink); }\n.video-cta-link {\n  background: var(--ink); color: var(--brand3);\n  padding: 7px 16px; border-radius: 6px;\n  font-size: 12px; font-weight: 700; text-decoration: none;\n  transition: background 0.2s; white-space: nowrap;\n}\n.video-cta-link:hover { background: var(--ink2); }\n\n\/* \u2500\u2500 EYEBROW \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n.eyebrow {\n  display: inline-block; font-size: 11px; font-weight: 700;\n  letter-spacing: 0.1em; text-transform: uppercase;\n  color: var(--brand); margin-bottom: 12px;\n  border-left: 3px solid var(--brand3); padding-left: 10px;\n}\n\n\/* \u2500\u2500 4-CARD CATEGORY GRID (Negative Keyword Categories) \u2500\u2500\u2500\u2500 *\/\n.neg-grid {\n  display: grid;\n  grid-template-columns: repeat(2, 1fr);\n  gap: 18px;\n  margin-bottom: 36px;\n}\n.neg-card {\n  background: white;\n  border: 1px solid var(--border);\n  border-left: 4px solid var(--brand2);\n  border-radius: var(--r);\n  padding: 26px 24px;\n  box-shadow: var(--sh);\n  transition: transform 0.15s, box-shadow 0.2s;\n}\n.neg-card:hover { transform: translateY(-2px); box-shadow: 0 10px 32px rgba(20,70,130,0.14); }\n.neg-card-icon {\n  font-size: 28px; line-height: 1;\n  margin-bottom: 10px;\n}\n.neg-card-label {\n  font-size: 10px; font-weight: 700; letter-spacing: 0.1em;\n  text-transform: uppercase; color: var(--brand);\n  margin-bottom: 6px;\n}\n.neg-card-title {\n  font-family: 'Playfair Display', serif;\n  font-size: 19px; color: var(--ink); font-weight: 700;\n  margin-bottom: 10px; line-height: 1.3;\n}\n.neg-card-keywords {\n  display: flex; flex-wrap: wrap; gap: 6px;\n  margin-bottom: 12px;\n}\n.neg-pill {\n  background: #FEE2E2; color: #991B1B;\n  font-size: 11px; font-weight: 600;\n  padding: 3px 10px; border-radius: 100px;\n  border: 1px solid #FCA5A5;\n}\n.neg-card-desc {\n  font-size: 13px; color: var(--muted); line-height: 1.6;\n}\n\n\/* \u2500\u2500 INTRO CARD \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n.intro-card {\n  background: white; border: 1px solid var(--border);\n  border-radius: var(--r); padding: 34px 38px;\n  margin-bottom: 36px; box-shadow: var(--sh);\n}\n.intro-card h2 {\n  font-family: 'Playfair Display', serif;\n  font-size: 22px; color: var(--ink);\n  margin-bottom: 14px; line-height: 1.3;\n}\n.intro-card p { color: var(--muted); margin-bottom: 13px; font-size: 15px; }\n.intro-card p:last-child { margin-bottom: 0; }\n.intro-card strong { color: var(--ink); }\n\n\/* \u2500\u2500 MINI CTA \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n.mini-cta {\n  display: flex; align-items: center; justify-content: space-between;\n  gap: 18px;\n  background: linear-gradient(90deg, var(--ink) 0%, var(--ink2) 100%);\n  border-radius: 10px; padding: 22px 28px; margin: 32px 0; flex-wrap: wrap;\n}\n.mini-cta-left { color: white; }\n.mini-cta-left strong { display: block; font-size: 15px; margin-bottom: 3px; }\n.mini-cta-left span { font-size: 13px; color: rgba(255,255,255,0.7); }\n.mini-cta-link {\n  background: var(--brand3); color: var(--ink);\n  padding: 11px 22px; border-radius: 7px;\n  font-weight: 700; font-size: 13px;\n  text-decoration: none; white-space: nowrap; flex-shrink: 0;\n  transition: background 0.2s, transform 0.15s; display: inline-block;\n}\n.mini-cta-link:hover { background: var(--accent2); transform: translateY(-1px); }\n\n\/* \u2500\u2500 BREAKDOWN TABLE \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n.breakdown-wrap {\n  background: white; border: 1px solid var(--border);\n  border-radius: var(--r); margin-bottom: 36px;\n  box-shadow: var(--sh); overflow: hidden;\n}\n.breakdown-head {\n  background: var(--ink); padding: 18px 24px;\n  display: flex; align-items: center; gap: 10px;\n}\n.breakdown-head h2 {\n  font-family: 'Playfair Display', serif;\n  font-size: 18px; color: white;\n}\ntable.bk { width: 100%; border-collapse: collapse; }\n.bk thead { background: var(--light); }\n.bk thead th {\n  padding: 12px 20px; font-size: 12px; font-weight: 600;\n  letter-spacing: 0.04em; text-align: left; color: var(--brand);\n  text-transform: uppercase;\n}\n.bk tbody tr { border-bottom: 1px solid var(--border); }\n.bk tbody tr:last-child { border-bottom: none; }\n.bk td { padding: 14px 20px; font-size: 14px; color: var(--muted); }\n.bk td:first-child { font-weight: 600; color: var(--ink); white-space: nowrap; }\n.bk .seller-row td { background: #FDF5F0; }\n.bk .buyer-row td { background: #EDF7FD; }\n.pill-bad  { background: #FEE2E2; color: #991B1B; font-size: 11px; font-weight: 700; padding: 3px 10px; border-radius: 100px; }\n.pill-good { background: #D1FAE5; color: #065F46; font-size: 11px; font-weight: 700; padding: 3px 10px; border-radius: 100px; }\n.pill-blue { background: #DBEAFE; color: #1E40AF; font-size: 11px; font-weight: 700; padding: 3px 10px; border-radius: 100px; }\n\n\/* \u2500\u2500 Q&A \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n.qa-wrap { margin-bottom: 36px; }\n.qa-item {\n  background: white; border: 1px solid var(--border);\n  border-radius: var(--r); margin-bottom: 14px;\n  box-shadow: 0 1px 10px rgba(20,70,130,0.05);\n  overflow: hidden;\n}\n.qa-btn {\n  padding: 20px 24px; display: flex; align-items: flex-start;\n  gap: 14px; cursor: pointer; user-select: none;\n  background: white; transition: background 0.15s;\n}\n.qa-btn:hover { background: var(--cream); }\n.q-badge {\n  width: 32px; height: 32px; border-radius: 8px;\n  background: var(--ink); color: var(--brand3);\n  display: flex; align-items: center; justify-content: center;\n  font-weight: 800; font-size: 14px; flex-shrink: 0;\n  font-family: 'Playfair Display', serif; margin-top: 1px;\n}\n.qa-btn h3 { font-size: 15px; font-weight: 600; color: var(--ink); flex: 1; line-height: 1.4; }\n.q-chevron {\n  width: 26px; height: 26px; border-radius: 50%;\n  background: var(--light); color: var(--brand);\n  display: flex; align-items: center; justify-content: center;\n  font-size: 11px; flex-shrink: 0; margin-top: 3px;\n  transition: transform 0.25s, background 0.15s;\n}\n.qa-item.open .q-chevron { transform: rotate(180deg); background: var(--brand); color: white; }\n.qa-ans {\n  display: none; padding: 0 24px 22px 70px;\n  color: var(--muted); font-size: 15px; line-height: 1.75;\n  border-top: 1px solid var(--border); padding-top: 18px;\n}\n.qa-item.open .qa-ans { display: block; }\n.qa-ans p { margin-bottom: 12px; }\n.qa-ans p:last-child { margin-bottom: 0; }\n.qa-ans strong { color: var(--ink); font-weight: 600; }\n.qa-ans code { background: var(--light); color: var(--ink2); padding: 1px 8px; border-radius: 4px; font-size: 13.5px; font-family: 'SF Mono', Menlo, Consolas, monospace; }\n\n\/* Inline negative keyword pills inside Q&A *\/\n.kw-cloud {\n  display: flex; flex-wrap: wrap; gap: 6px;\n  padding: 14px 16px; border-radius: 10px;\n  background: #FDF2F0; border: 1px solid #F5C6C0;\n  margin: 14px 0;\n}\n.kw-cloud .neg-pill { font-size: 12px; }\n\n\/* \u2500\u2500 ROI CALC VISUAL \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n.roi-card {\n  background: white; border: 1px solid var(--border);\n  border-radius: var(--r); padding: 34px 38px;\n  margin-bottom: 36px; box-shadow: var(--sh);\n}\n.roi-card h2 {\n  font-family: 'Playfair Display', serif;\n  font-size: 22px; color: var(--ink); margin-bottom: 20px;\n}\n.roi-grid {\n  display: grid; grid-template-columns: repeat(auto-fit, minmax(140px, 1fr));\n  gap: 16px; margin-bottom: 20px;\n}\n.roi-box {\n  background: var(--cream); border: 1px solid var(--border);\n  border-radius: 10px; padding: 20px 14px; text-align: center;\n}\n.roi-box .num {\n  font-family: 'Playfair Display', serif;\n  font-size: 28px; font-weight: 700; color: var(--brand);\n  line-height: 1; margin-bottom: 6px;\n}\n.roi-box .lbl { font-size: 12px; color: var(--muted); font-weight: 500; }\n.roi-arrow {\n  display: flex; align-items: center; justify-content: center;\n  font-size: 22px; color: var(--brand); padding: 0 4px;\n}\n.roi-highlight {\n  background: linear-gradient(90deg, #E8F2FA 0%, #F0F9FF 100%);\n  border: 1px solid var(--border); border-radius: 10px;\n  padding: 18px 22px; margin-top: 6px;\n  display: flex; align-items: center; gap: 14px; flex-wrap: wrap;\n}\n.roi-highlight .icon { font-size: 24px; flex-shrink: 0; }\n.roi-highlight p { font-size: 14px; color: var(--muted); flex: 1; }\n.roi-highlight p strong { color: var(--ink); }\n\n\/* \u2500\u2500 PULSE \/ ALERT CTA \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n.pulse-cta {\n  background: #E8F4FD; border: 1.5px solid var(--brand2);\n  border-radius: 10px; padding: 22px 26px; margin-bottom: 36px;\n  display: flex; align-items: center; gap: 18px; flex-wrap: wrap;\n}\n.pulse-icon { font-size: 26px; flex-shrink: 0; }\n.pulse-body { flex: 1; min-width: 160px; }\n.pulse-body strong { display: block; font-size: 15px; color: var(--ink); margin-bottom: 3px; }\n.pulse-body span { font-size: 13px; color: var(--muted); }\n.pulse-cta a {\n  background: var(--ink); color: var(--brand3);\n  padding: 11px 20px; border-radius: 7px;\n  font-weight: 700; font-size: 13px;\n  text-decoration: none; white-space: nowrap; flex-shrink: 0;\n  transition: background 0.2s;\n}\n.pulse-cta a:hover { background: var(--ink2); }\n\n\/* \u2500\u2500 WHAT YOU GET SECTION \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n.gets-card {\n  background: white; border: 1px solid var(--border);\n  border-radius: var(--r); overflow: hidden;\n  margin-bottom: 36px; box-shadow: var(--sh);\n}\n.gets-head { background: var(--brand); padding: 18px 26px; }\n.gets-head h2 { font-family: 'Playfair Display', serif; font-size: 18px; color: white; }\n.gets-body { padding: 28px; }\n.gets-row {\n  display: flex; gap: 16px; padding: 14px 0;\n  border-bottom: 1px solid var(--border);\n  align-items: flex-start;\n}\n.gets-row:last-child { border-bottom: none; padding-bottom: 0; }\n.gets-num {\n  width: 34px; height: 34px; border-radius: 50%;\n  background: var(--ink); color: var(--brand3);\n  display: flex; align-items: center; justify-content: center;\n  font-weight: 800; font-size: 14px; flex-shrink: 0;\n}\n.gets-text h4 { font-size: 15px; font-weight: 600; color: var(--ink); margin-bottom: 4px; }\n.gets-text p { font-size: 14px; color: var(--muted); line-height: 1.6; }\n.gets-text code { background: var(--light); color: var(--ink2); padding: 1px 7px; border-radius: 4px; font-size: 12.5px; font-family: 'SF Mono', Menlo, Consolas, monospace; }\n.gets-inline-cta {\n  display: inline-flex; align-items: center; gap: 6px;\n  background: var(--brand); color: white;\n  padding: 8px 16px; border-radius: 6px;\n  font-size: 13px; font-weight: 600;\n  text-decoration: none; margin-top: 10px;\n  transition: background 0.2s;\n}\n.gets-inline-cta:hover { background: var(--brand2); }\n\n\/* \u2500\u2500 TRANSCRIPT \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n.transcript-card {\n  background: white; border: 1px solid var(--border);\n  border-radius: var(--r); overflow: hidden;\n  margin-bottom: 36px; box-shadow: var(--sh);\n}\n.transcript-head {\n  background: var(--ink); padding: 18px 26px;\n  display: flex; align-items: center; justify-content: space-between; gap: 12px;\n}\n.transcript-head h2 { font-family: 'Playfair Display', serif; font-size: 18px; color: white; }\n.tr-tag {\n  background: rgba(91,200,240,0.2); border: 1px solid rgba(91,200,240,0.4);\n  color: var(--brand3); font-size: 10px; font-weight: 700;\n  letter-spacing: 0.08em; text-transform: uppercase;\n  padding: 3px 10px; border-radius: 100px;\n}\n.transcript-body { padding: 28px; font-size: 15px; color: var(--muted); line-height: 1.8; }\n.transcript-body p { margin-bottom: 15px; }\n.transcript-body p:last-child { margin-bottom: 0; }\n.spk { font-weight: 700; color: var(--ink); }\n.hl { background: #DEEFFB; padding: 1px 6px; border-radius: 4px; color: var(--ink2); font-weight: 600; }\n\n\/* \u2500\u2500 MAIN CTA BOX \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n.cta-hero {\n  background: linear-gradient(135deg, var(--ink) 0%, var(--ink2) 60%, var(--brand) 100%);\n  border-radius: var(--r); padding: 48px 40px;\n  margin-bottom: 36px; text-align: center;\n  position: relative; overflow: hidden;\n  box-shadow: 0 8px 48px rgba(20,70,130,0.25);\n}\n.cta-hero::before {\n  content: '';\n  position: absolute; top: -70px; right: -70px;\n  width: 260px; height: 260px; border-radius: 50%;\n  background: radial-gradient(circle, rgba(91,200,240,0.18) 0%, transparent 70%);\n  pointer-events: none;\n}\n.cta-hero h2 {\n  font-family: 'Playfair Display', serif;\n  font-size: clamp(20px, 3.5vw, 28px);\n  color: white; margin-bottom: 10px; position: relative;\n}\n.cta-hero p { color: rgba(255,255,255,0.78); font-size: 15px; margin-bottom: 28px; position: relative; max-width: 520px; margin-left: auto; margin-right: auto; }\n.cta-btns { display: flex; gap: 14px; justify-content: center; flex-wrap: wrap; position: relative; }\n.cta-gold {\n  background: var(--brand3); color: var(--ink);\n  padding: 14px 32px; border-radius: 8px;\n  font-weight: 700; font-size: 15px; text-decoration: none;\n  display: inline-flex; align-items: center; gap: 8px;\n  transition: background 0.2s, transform 0.15s, box-shadow 0.2s;\n  box-shadow: 0 6px 20px rgba(40,170,220,0.35);\n}\n.cta-gold:hover { background: var(--accent2); transform: translateY(-2px); box-shadow: 0 10px 28px rgba(40,170,220,0.45); }\n.cta-ghost {\n  background: rgba(255,255,255,0.1); color: white;\n  padding: 14px 26px; border-radius: 8px;\n  font-weight: 600; font-size: 15px; text-decoration: none;\n  border: 1px solid rgba(255,255,255,0.3);\n  display: inline-flex; align-items: center; gap: 8px;\n  transition: background 0.2s, transform 0.15s;\n}\n.cta-ghost:hover { background: rgba(255,255,255,0.2); transform: translateY(-2px); }\n.cta-note { color: rgba(255,255,255,0.55); font-size: 12px; margin-top: 20px; position: relative; }\n.cta-note b { color: var(--brand3); }\n\n\/* \u2500\u2500 ABOUT STRIP \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n.about-strip {\n  background: var(--ink); border-radius: var(--r);\n  padding: 30px 32px; display: flex; flex-wrap: wrap;\n  gap: 24px; align-items: center; margin-bottom: 16px;\n}\n.about-text { flex: 1; min-width: 200px; }\n.about-text h3 { font-family: 'Playfair Display', serif; font-size: 19px; color: white; margin-bottom: 7px; }\n.about-text p { color: rgba(255,255,255,0.72); font-size: 14px; line-height: 1.6; }\n.stat-row { display: flex; flex-wrap: wrap; gap: 14px; }\n.stat-chip {\n  background: rgba(255,255,255,0.07);\n  border: 1px solid rgba(255,255,255,0.15);\n  border-radius: 9px; padding: 12px 18px; text-align: center;\n}\n.stat-chip .n { font-size: 20px; font-weight: 700; color: var(--brand3); line-height: 1; }\n.stat-chip .l { font-size: 11px; color: rgba(255,255,255,0.6); margin-top: 4px; }\n\n\/* \u2500\u2500 STICKY BAR \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n.sticky {\n  position: fixed; bottom: 0; left: 0; right: 0;\n  background: var(--ink); border-top: 2px solid var(--brand3);\n  padding: 13px 24px;\n  display: flex; align-items: center; justify-content: space-between;\n  gap: 14px; z-index: 1000;\n  transform: translateY(100%);\n  transition: transform 0.35s cubic-bezier(0.22,1,0.36,1);\n  flex-wrap: wrap;\n}\n.sticky.show { transform: translateY(0); }\n.sticky-txt { color: white; font-size: 13.5px; font-weight: 500; }\n.sticky-txt b { color: var(--brand3); }\n.sticky-btns { display: flex; gap: 10px; flex-shrink: 0; }\n.s-btn-gold {\n  background: var(--brand3); color: var(--ink);\n  padding: 9px 20px; border-radius: 7px;\n  font-weight: 700; font-size: 13px; text-decoration: none;\n  white-space: nowrap; transition: background 0.2s;\n}\n.s-btn-gold:hover { background: var(--accent2); }\n.s-btn-ghost {\n  background: transparent; color: white;\n  padding: 9px 16px; border-radius: 7px;\n  font-weight: 600; font-size: 13px; text-decoration: none;\n  border: 1px solid rgba(255,255,255,0.3); white-space: nowrap;\n  transition: background 0.2s;\n}\n.s-btn-ghost:hover { background: rgba(255,255,255,0.1); }\n.s-close {\n  background: none; border: none; color: rgba(255,255,255,0.5);\n  font-size: 20px; cursor: pointer; padding: 2px 6px; line-height: 1;\n  transition: color 0.15s; flex-shrink: 0;\n}\n.s-close:hover { color: white; }\n\n\/* \u2500\u2500 WHATSAPP FAB \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n.fab {\n  position: fixed; bottom: 78px; right: 22px;\n  width: 52px; height: 52px; background: #25D366;\n  border-radius: 50%; display: flex; align-items: center; justify-content: center;\n  box-shadow: 0 4px 18px rgba(37,211,102,0.42);\n  text-decoration: none; z-index: 999;\n  transition: transform 0.2s, box-shadow 0.2s;\n}\n.fab:hover { transform: scale(1.1); box-shadow: 0 6px 26px rgba(37,211,102,0.55); }\n.fab svg { width: 26px; height: 26px; fill: white; }\n\n\/* \u2500\u2500 RESPONSIVE \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n@media (max-width: 640px) {\n  .hero { padding: 44px 20px 40px; }\n  .wrap { padding: 24px 16px 80px; }\n  .neg-grid { grid-template-columns: 1fr; }\n  .intro-card, .roi-card, .gets-body { padding: 22px 18px; }\n  .qa-ans { padding-left: 20px; }\n  .cta-hero { padding: 32px 22px; }\n  .about-strip { padding: 22px 18px; }\n  .mini-cta { flex-direction: column; align-items: flex-start; }\n  .trust-bar { flex-direction: column; gap: 6px; padding: 14px 20px; }\n  .trust-item { border-right: none; border-bottom: 1px solid var(--border); padding: 8px 0; width: 100%; }\n  .trust-item:last-child { border-bottom: none; }\n  .video-foot { gap: 12px; }\n  .bk td:first-child { white-space: normal; }\n}\n<\/style>\n<\/head>\n<body>\n\n<!-- RIBBON -->\n<div class=\"ribbon\">\n  <b>Softtrix<\/b> \u2014 Google Premier Partner 2024 &amp; 2026 &nbsp;|&nbsp; 300+ Team Members &nbsp;|&nbsp; Millions in Real Estate Ad Spend Managed\n<\/div>\n\n<!-- HERO -->\n<section class=\"hero\">\n  <div class=\"hero-inner\">\n    <div class=\"series-tag\">Q&amp;A Series \u2014 Real Estate Budget Protection<\/div>\n    <h1>What <em>Negative Keywords<\/em> Should a Real Estate Agent Use?<\/h1>\n    <p class=\"hero-sub\">Stop paying for clicks from job seekers, complaint searchers, and supply shoppers. The <strong style=\"color:var(--brand3)\">4 essential negative keyword categories<\/strong> that protect every real estate Google Ads budget.<\/p>\n    <div class=\"hero-meta\">\n      <div class=\"author-pill\">\n        <div class=\"av\">A<\/div>\n        <span>Ami &nbsp;\u00b7&nbsp; PPC Specialist, Softtrix<\/span>\n      <\/div>\n      <div class=\"gpp-badge\">\n        <div class=\"dot-live\"><\/div>\n        Google Premier Partner\n      <\/div>\n    <\/div>\n    <div class=\"hero-ctas\">\n      <a href=\"https:\/\/www.softtrix.com\/contact\" class=\"hcta-gold\">\u2605 Get My Free Audit<\/a>\n      <a href=\"https:\/\/wa.me\/919876152197?text=Hi+Softtrix%21+I+want+to+reduce+junk+leads+in+my+real+estate+campaign\"\" class=\"hcta-outline\">\ud83d\udcac WhatsApp Us<\/a>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- TRUST BAR -->\n<div class=\"trust-bar\">\n  <div class=\"trust-item\">\u2705 <strong>Google Premier Partner<\/strong> 2024 &amp; 2026<\/div>\n  <div class=\"trust-item\">\ud83d\udc65 <strong>300+<\/strong> Team Members<\/div>\n  <div class=\"trust-item\">\ud83c\udfe0 <strong>Hundreds<\/strong> of Real Estate Clients<\/div>\n  <div class=\"trust-item\">\ud83d\udcb0 <strong>Millions<\/strong> in Ad Spend Managed<\/div>\n  <div class=\"trust-item\">\ud83d\udccb <strong>Free Audit<\/strong> \u2014 No Obligation<\/div>\n<\/div>\n\n<div class=\"wrap\">\n\n  <!-- VIDEO -->\n  <div class=\"video-lift\">\n    <div class=\"video-card\">\n      <div class=\"video-topbar\">\n        <div class=\"video-topbar-left\">Watch Full Explanation<\/div>\n        <div class=\"video-topbar-right\">Negative Keywords Strategy<\/div>\n      <\/div>\n      <div class=\"video-wrap\">\n        <iframe src=\"https:\/\/www.youtube.com\/embed\/wzTBwIpqXDs\"\n          title=\"What Negative Keywords Should a Real Estate Agent Use? \u2014 Softtrix\"\n          allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\"\n          allowfullscreen loading=\"lazy\"><\/iframe>\n      <\/div>\n      <div class=\"video-foot\">\n        <span><strong>Ami, Softtrix PPC Specialist<\/strong> &nbsp;\u00b7&nbsp; Negative keyword playbook from hundreds of real estate campaigns<\/span>\n        <a href=\"https:\/\/www.softtrix.com\/contact\" class=\"video-cta-link\">\u2605 Free Audit<\/a>\n      <\/div>\n    <\/div>\n  <\/div>\n\n  <!-- 4-CARD CATEGORY GRID -->\n  <div class=\"eyebrow\">The 4 Essential Categories<\/div>\n  <div class=\"neg-grid\">\n\n    <div class=\"neg-card\">\n      <div class=\"neg-card-icon\">\ud83d\udcbc<\/div>\n      <div class=\"neg-card-label\">Category 1<\/div>\n      <div class=\"neg-card-title\">Job-Related Keywords<\/div>\n      <div class=\"neg-card-keywords\">\n        <span class=\"neg-pill\">jobs<\/span>\n        <span class=\"neg-pill\">careers<\/span>\n        <span class=\"neg-pill\">employment<\/span>\n        <span class=\"neg-pill\">salary<\/span>\n        <span class=\"neg-pill\">hiring<\/span>\n        <span class=\"neg-pill\">vacancy<\/span>\n      <\/div>\n      <div class=\"neg-card-desc\">Massive search volume from job seekers \u2014 none of whom are buyers or sellers. Block these to protect budget from career-related queries.<\/div>\n    <\/div>\n\n    <div class=\"neg-card\">\n      <div class=\"neg-card-icon\">\ud83d\udce6<\/div>\n      <div class=\"neg-card-label\">Category 2<\/div>\n      <div class=\"neg-card-title\">Supply-Related Keywords<\/div>\n      <div class=\"neg-card-keywords\">\n        <span class=\"neg-pill\">supply<\/span>\n        <span class=\"neg-pill\">supplies<\/span>\n        <span class=\"neg-pill\">signs<\/span>\n        <span class=\"neg-pill\">equipment<\/span>\n        <span class=\"neg-pill\">forms<\/span>\n        <span class=\"neg-pill\">software<\/span>\n      <\/div>\n      <div class=\"neg-card-desc\">Searches from agents looking for tools, signs, or office supplies. Wrong audience for your buyer\/seller campaigns \u2014 block immediately.<\/div>\n    <\/div>\n\n    <div class=\"neg-card\">\n      <div class=\"neg-card-icon\">\u26a0\ufe0f<\/div>\n      <div class=\"neg-card-label\">Category 3<\/div>\n      <div class=\"neg-card-title\">Complaint-Related Keywords<\/div>\n      <div class=\"neg-card-keywords\">\n        <span class=\"neg-pill\">complaints<\/span>\n        <span class=\"neg-pill\">reviews<\/span>\n        <span class=\"neg-pill\">problems<\/span>\n        <span class=\"neg-pill\">bad<\/span>\n        <span class=\"neg-pill\">worst<\/span>\n        <span class=\"neg-pill\">issues<\/span>\n      <\/div>\n      <div class=\"neg-card-desc\">People filing or researching complaints \u2014 not looking to hire an agent. These clicks drain budget without conversion potential.<\/div>\n    <\/div>\n\n    <div class=\"neg-card\">\n      <div class=\"neg-card-icon\">\ud83d\udea8<\/div>\n      <div class=\"neg-card-label\">Category 4<\/div>\n      <div class=\"neg-card-title\">Scam-Related Keywords<\/div>\n      <div class=\"neg-card-keywords\">\n        <span class=\"neg-pill\">scam<\/span>\n        <span class=\"neg-pill\">scams<\/span>\n        <span class=\"neg-pill\">fraud<\/span>\n        <span class=\"neg-pill\">illegal<\/span>\n        <span class=\"neg-pill\">fake<\/span>\n        <span class=\"neg-pill\">warning<\/span>\n      <\/div>\n      <div class=\"neg-card-desc\">Real estate scams have grown globally, increasing search volume on these terms. Block them to keep your ads off scam-warning queries.<\/div>\n    <\/div>\n\n  <\/div>\n\n  <!-- MINI CTA 1 -->\n  <div class=\"mini-cta\">\n    <div class=\"mini-cta-left\">\n      <strong>Not sure if your campaign is leaking budget on the wrong searches?<\/strong>\n      <span>Share your campaign details \u2014 Softtrix will audit your Search Terms report and identify exactly which negative keywords you&#8217;re missing.<\/span>\n    <\/div>\n    <a href=\"https:\/\/www.softtrix.com\/contact\" class=\"mini-cta-link\">Get Free Audit \u2192<\/a>\n  <\/div>\n\n  <!-- INTRO CARD -->\n  <div class=\"intro-card\">\n    <div class=\"eyebrow\">Why This Matters<\/div>\n    <h2>Negative Keywords Are the Cheapest Way to Improve Real Estate ROI<\/h2>\n    <p>One of the most common questions Softtrix gets from real estate agents is: <strong>&#8220;what negative keywords should I be using in my Google Ads campaign?&#8221;<\/strong> The answer matters more than most agents realize.<\/p>\n    <p>Without a strong negative keyword list, your ads will trigger for searches that look related to real estate but have <strong>zero buyer or seller intent<\/strong>. Someone searching &#8220;real estate jobs in [city]&#8221;? Your ad shows. Someone looking up &#8220;real estate scams&#8221;? Your ad shows. Someone shopping for &#8220;real estate office supplies&#8221;? Your ad shows. Every one of those clicks costs you money \u2014 and none of them will become a lead.<\/p>\n    <p>Based on Softtrix&#8217;s experience managing hundreds of real estate accounts, there are <strong>four essential negative keyword categories<\/strong> every campaign must include from day one: jobs, supplies, complaints, and scams. Beyond these four, smart agents also run Google Keyword research to identify location-specific irrelevant searches and add those as negatives too.<\/p>\n    <p>The investment is essentially zero \u2014 adding negative keywords takes minutes. The return is significant \u2014 campaigns typically see <strong>30\u201350% reduction in wasted spend<\/strong>, with budget redirected to clicks that actually have a chance of converting. This is the highest-leverage hour you can spend on a real estate campaign.<\/p>\n  <\/div>\n\n  <!-- BREAKDOWN TABLE -->\n  <div class=\"breakdown-wrap\">\n    <div class=\"breakdown-head\">\n      <h2>Real Estate Negative Keyword Master List<\/h2>\n    <\/div>\n    <table class=\"bk\">\n      <thead>\n        <tr>\n          <th>Category<\/th>\n          <th>What It Blocks<\/th>\n          <th>Example Negatives<\/th>\n        <\/tr>\n      <\/thead>\n      <tbody>\n        <tr class=\"seller-row\">\n          <td>\ud83d\udcbc Jobs<\/td>\n          <td>Career searches, salary lookups, employment queries<\/td>\n          <td>jobs, careers, salary, hiring, vacancy<\/td>\n        <\/tr>\n        <tr class=\"buyer-row\">\n          <td>\ud83d\udce6 Supplies<\/td>\n          <td>Agents shopping for tools, forms, equipment<\/td>\n          <td>supply, supplies, signs, software, forms<\/td>\n        <\/tr>\n        <tr class=\"seller-row\">\n          <td>\u26a0\ufe0f Complaints<\/td>\n          <td>People searching to file or research complaints<\/td>\n          <td>complaints, reviews, bad, worst, issues<\/td>\n        <\/tr>\n        <tr class=\"buyer-row\">\n          <td>\ud83d\udea8 Scams<\/td>\n          <td>Scam-awareness queries, fraud research<\/td>\n          <td>scam, scams, fraud, fake, illegal, warning<\/td>\n        <\/tr>\n        <tr class=\"seller-row\">\n          <td>\ud83d\udcda Education<\/td>\n          <td>Students researching real estate as a topic<\/td>\n          <td>course, exam, license, study, training, school<\/td>\n        <\/tr>\n        <tr class=\"buyer-row\">\n          <td>\ud83c\udfdb\ufe0f Government<\/td>\n          <td>Tax, legal, and regulatory queries<\/td>\n          <td>tax, taxes, law, legal, regulation, code<\/td>\n        <\/tr>\n        <tr class=\"seller-row\">\n          <td>\ud83c\udd93 Free \/ DIY<\/td>\n          <td>Searches looking for free info or DIY guides<\/td>\n          <td>free, DIY, how to, tutorial, guide<\/td>\n        <\/tr>\n        <tr class=\"buyer-row\">\n          <td>\ud83d\udccd Wrong Locations<\/td>\n          <td>Searches from outside your target geography<\/td>\n          <td>(Add specific cities you don&#8217;t serve)<\/td>\n        <\/tr>\n      <\/tbody>\n    <\/table>\n  <\/div>\n\n  <!-- PULSE CTA -->\n  <div class=\"pulse-cta\">\n    <div class=\"pulse-icon\">\ud83d\udee1\ufe0f<\/div>\n    <div class=\"pulse-body\">\n      <strong>Wondering how much budget is being wasted right now?<\/strong>\n      <span>Softtrix will audit your Search Terms report free of charge and tell you exactly which low-intent searches are eating your spend \u2014 and how to block them this week.<\/span>\n    <\/div>\n    <a href=\"https:\/\/www.softtrix.com\/contact\">Audit My Search Terms \u2192<\/a>\n  <\/div>\n\n  <!-- Q&A -->\n  <div class=\"eyebrow\">Full Q&amp;A Breakdown<\/div>\n  <div class=\"qa-wrap\">\n\n    <div class=\"qa-item open\">\n      <div class=\"qa-btn\" onclick=\"tog(this)\">\n        <div class=\"q-badge\">Q<\/div>\n        <h3>What negative keywords should a real estate agent use in Google Ads?<\/h3>\n        <div class=\"q-chevron\">\u25be<\/div>\n      <\/div>\n      <div class=\"qa-ans\">\n        <p>Real estate agents should add <strong>four core categories<\/strong> of negative keywords to every campaign \u2014 they&#8217;re the consistent low-intent themes that drain real estate budgets across every market we&#8217;ve audited:<\/p>\n        <p><strong>1. Job-related keywords:<\/strong><\/p>\n        <div class=\"kw-cloud\">\n          <span class=\"neg-pill\">jobs<\/span>\n          <span class=\"neg-pill\">careers<\/span>\n          <span class=\"neg-pill\">employment<\/span>\n          <span class=\"neg-pill\">salary<\/span>\n          <span class=\"neg-pill\">hiring<\/span>\n          <span class=\"neg-pill\">vacancy<\/span>\n        <\/div>\n        <p><strong>2. Supply-related keywords:<\/strong><\/p>\n        <div class=\"kw-cloud\">\n          <span class=\"neg-pill\">supply<\/span>\n          <span class=\"neg-pill\">supplies<\/span>\n          <span class=\"neg-pill\">signs<\/span>\n          <span class=\"neg-pill\">equipment<\/span>\n          <span class=\"neg-pill\">forms<\/span>\n          <span class=\"neg-pill\">software<\/span>\n        <\/div>\n        <p><strong>3. Complaint-related keywords:<\/strong><\/p>\n        <div class=\"kw-cloud\">\n          <span class=\"neg-pill\">complaints<\/span>\n          <span class=\"neg-pill\">reviews<\/span>\n          <span class=\"neg-pill\">problems<\/span>\n          <span class=\"neg-pill\">bad<\/span>\n          <span class=\"neg-pill\">worst<\/span>\n        <\/div>\n        <p><strong>4. Scam-related keywords:<\/strong><\/p>\n        <div class=\"kw-cloud\">\n          <span class=\"neg-pill\">scam<\/span>\n          <span class=\"neg-pill\">scams<\/span>\n          <span class=\"neg-pill\">fraud<\/span>\n          <span class=\"neg-pill\">illegal<\/span>\n          <span class=\"neg-pill\">fake<\/span>\n          <span class=\"neg-pill\">warning<\/span>\n        <\/div>\n        <p>Beyond these four core categories, you should also <strong>run Google Keyword research<\/strong> for your specific target location. Look for terms with search volume that aren&#8217;t relevant to your business \u2014 supplies, decor, history, free guides \u2014 and add them as location-specific negatives.<\/p>\n      <\/div>\n    <\/div>\n\n    <div class=\"qa-item\">\n      <div class=\"qa-btn\" onclick=\"tog(this)\">\n        <div class=\"q-badge\">Q<\/div>\n        <h3>Why are negative keywords important for real estate Google Ads?<\/h3>\n        <div class=\"q-chevron\">\u25be<\/div>\n      <\/div>\n      <div class=\"qa-ans\">\n        <p>Negative keywords are essential because they prevent your ads from showing on searches that <strong>look related to real estate but have zero buying intent<\/strong>. Without them, your budget gets eaten by clicks that will never convert.<\/p>\n        <p>Here&#8217;s what happens without a strong negative keyword list:<\/p>\n        <p>\u2192 Someone searches <code>real estate jobs in Toronto<\/code> \u2192 your ad shows \u2192 click costs you money \u2192 they&#8217;re a job seeker, not a buyer<br>\n        \u2192 Someone searches <code>real estate scams 2024<\/code> \u2192 your ad shows \u2192 click costs you money \u2192 they want a warning, not an agent<br>\n        \u2192 Someone searches <code>real estate office supplies<\/code> \u2192 your ad shows \u2192 click costs you money \u2192 they&#8217;re an agent buying signs, not your client<br>\n        \u2192 Someone searches <code>real estate license course<\/code> \u2192 your ad shows \u2192 click costs you money \u2192 they&#8217;re a student, not a buyer<\/p>\n        <p>Multiplied across hundreds of clicks per month, this kind of leak burns 30\u201350% of a typical real estate budget. <strong>Negative keywords plug the leaks.<\/strong> One hour spent building a strong negative list often saves thousands of dollars per month \u2014 making it the highest-ROI activity in real estate PPC.<\/p>\n      <\/div>\n    <\/div>\n\n    <div class=\"qa-item\">\n      <div class=\"qa-btn\" onclick=\"tog(this)\">\n        <div class=\"q-badge\">Q<\/div>\n        <h3>Why should real estate agents block job-related keywords?<\/h3>\n        <div class=\"q-chevron\">\u25be<\/div>\n      <\/div>\n      <div class=\"qa-ans\">\n        <p>Job-related keywords are the <strong>single biggest source of wasted clicks<\/strong> in real estate PPC. Phrases like &#8220;real estate jobs&#8221;, &#8220;real estate agent salary&#8221;, and &#8220;real estate careers&#8221; generate enormous search volume \u2014 but every searcher is looking for employment, not a property.<\/p>\n        <p>Why it&#8217;s such a big leak:<\/p>\n        <p>\u2192 &#8220;Real estate jobs&#8221; gets 10,000+ searches\/month in major US markets<br>\n        \u2192 &#8220;Real estate agent salary&#8221; gets 5,000+ searches\/month<br>\n        \u2192 Most of these queries contain real estate terms your ads bid on<br>\n        \u2192 Without a job-related negative list, you&#8217;re paying for every one of those clicks<\/p>\n        <p>The fix is simple but essential. Add these as broad-match negatives to every real estate campaign:<\/p>\n        <div class=\"kw-cloud\">\n          <span class=\"neg-pill\">jobs<\/span>\n          <span class=\"neg-pill\">job<\/span>\n          <span class=\"neg-pill\">careers<\/span>\n          <span class=\"neg-pill\">career<\/span>\n          <span class=\"neg-pill\">employment<\/span>\n          <span class=\"neg-pill\">salary<\/span>\n          <span class=\"neg-pill\">hiring<\/span>\n          <span class=\"neg-pill\">vacancy<\/span>\n          <span class=\"neg-pill\">recruitment<\/span>\n          <span class=\"neg-pill\">resume<\/span>\n        <\/div>\n        <p>This single category typically accounts for the largest share of budget recovery in any real estate negative keyword audit Softtrix runs.<\/p>\n      <\/div>\n    <\/div>\n\n    <div class=\"qa-item\">\n      <div class=\"qa-btn\" onclick=\"tog(this)\">\n        <div class=\"q-badge\">Q<\/div>\n        <h3>Should real estate agents add &#8220;scam&#8221; and &#8220;complaint&#8221; as negative keywords?<\/h3>\n        <div class=\"q-chevron\">\u25be<\/div>\n      <\/div>\n      <div class=\"qa-ans\">\n        <p>Yes \u2014 and it&#8217;s becoming more important every year. Real estate scams have grown globally, which means searches like &#8220;real estate scams&#8221;, &#8220;real estate fraud&#8221;, &#8220;real estate complaints&#8221;, and &#8220;real estate problems&#8221; are <strong>climbing in volume<\/strong> across every market.<\/p>\n        <p>People searching these terms are usually:<\/p>\n        <p>\u2192 Looking for warnings or red flags about real estate practices<br>\n        \u2192 Researching how to file a complaint or report fraud<br>\n        \u2192 Reading horror stories or news articles about real estate issues<br>\n        \u2192 Trying to verify if a specific deal looks legitimate<\/p>\n        <p>None of them are looking to hire an agent. Yet without scam and complaint negatives in place, your ads can match these searches and burn budget on clicks that will never convert.<\/p>\n        <p>The standard scam\/complaint negative keyword list every real estate agent should add:<\/p>\n        <div class=\"kw-cloud\">\n          <span class=\"neg-pill\">scam<\/span>\n          <span class=\"neg-pill\">scams<\/span>\n          <span class=\"neg-pill\">fraud<\/span>\n          <span class=\"neg-pill\">fraudulent<\/span>\n          <span class=\"neg-pill\">complaint<\/span>\n          <span class=\"neg-pill\">complaints<\/span>\n          <span class=\"neg-pill\">illegal<\/span>\n          <span class=\"neg-pill\">fake<\/span>\n          <span class=\"neg-pill\">warning<\/span>\n          <span class=\"neg-pill\">problems<\/span>\n          <span class=\"neg-pill\">issues<\/span>\n          <span class=\"neg-pill\">bad reviews<\/span>\n        <\/div>\n        <p>These take five minutes to add and immediately tighten your traffic to only legitimate buyer\/seller intent.<\/p>\n      <\/div>\n    <\/div>\n\n    <div class=\"qa-item\">\n      <div class=\"qa-btn\" onclick=\"tog(this)\">\n        <div class=\"q-badge\">Q<\/div>\n        <h3>How do I find more negative keywords for my real estate campaign?<\/h3>\n        <div class=\"q-chevron\">\u25be<\/div>\n      <\/div>\n      <div class=\"qa-ans\">\n        <p>The four core categories (jobs, supplies, complaints, scams) are your starting point \u2014 but every market has its own irrelevant search variations. The Softtrix workflow for finding more negatives uses two complementary methods:<\/p>\n        <p><strong>Method 1 \u2014 Google Keyword Research (proactive):<\/strong><\/p>\n        <p>\u2192 Open Google Keyword Planner<br>\n        \u2192 Enter your main real estate keywords (<code>houses for sale<\/code>, <code>real estate<\/code>) plus your target city<br>\n        \u2192 Review the suggested keywords list \u2014 Google shows you what people actually search<br>\n        \u2192 Look for terms that have search volume but aren&#8217;t your audience: <em>course, license, exam, decor, history, museum, free guide, how to become, photos, Wikipedia<\/em><br>\n        \u2192 Add those as negatives before they ever cost you money<\/p>\n        <p><strong>Method 2 \u2014 Search Terms Report (reactive):<\/strong><\/p>\n        <p>\u2192 In Google Ads, go to your campaign \u2192 Insights and reports \u2192 Search Terms<br>\n        \u2192 Review what queries are actually triggering your ads<br>\n        \u2192 Spot anything irrelevant \u2014 these are queries you&#8217;ve already paid for<br>\n        \u2192 Add them as negatives immediately to stop the bleeding<\/p>\n        <p>Run Method 1 once when launching the campaign. Run Method 2 weekly for the first two months, then monthly thereafter. Together they catch <strong>nearly every form of wasted spend<\/strong> before it accumulates.<\/p>\n      <\/div>\n    <\/div>\n\n    <div class=\"qa-item\">\n      <div class=\"qa-btn\" onclick=\"tog(this)\">\n        <div class=\"q-badge\">Q<\/div>\n        <h3>How often should I update my real estate negative keyword list?<\/h3>\n        <div class=\"q-chevron\">\u25be<\/div>\n      <\/div>\n      <div class=\"qa-ans\">\n        <p>The standard Softtrix cadence for negative keyword maintenance:<\/p>\n        <p><strong>First 2 months of a new campaign:<\/strong> <span class=\"pill-blue\">Weekly review<\/span><\/p>\n        <p>This is the highest-leverage period. Your campaign is still learning, lots of irrelevant queries are slipping through, and weekly maintenance catches them fast. Spend 15 minutes every week reviewing the Search Terms report and adding negatives.<\/p>\n        <p><strong>After month 2:<\/strong> <span class=\"pill-blue\">Monthly review<\/span><\/p>\n        <p>Once the campaign is stable and your negative list has caught most patterns, monthly review is enough. You&#8217;re now in maintenance mode \u2014 quick monthly check-ins prevent any new query patterns from accumulating.<\/p>\n        <p><strong>Quarterly:<\/strong> <span class=\"pill-blue\">Full keyword research refresh<\/span><\/p>\n        <p>Every 90 days, run Google Keyword Planner research again. Search behavior evolves \u2014 new scam variations appear, new job titles trend, new supply keywords emerge. A quarterly refresh keeps your negative list ahead of the curve.<\/p>\n        <p>This cadence is what separates high-performing real estate accounts from budget-wasters. Most agents add negatives once at launch and forget about them \u2014 their CPL slowly creeps up over months. Continuous maintenance keeps your CPL stable or improving over time.<\/p>\n      <\/div>\n    <\/div>\n\n    <div class=\"qa-item\">\n      <div class=\"qa-btn\" onclick=\"tog(this)\">\n        <div class=\"q-badge\">Q<\/div>\n        <h3>Does Softtrix help build negative keyword lists for real estate agents?<\/h3>\n        <div class=\"q-chevron\">\u25be<\/div>\n      <\/div>\n      <div class=\"qa-ans\">\n        <p>Yes. Softtrix builds custom negative keyword lists as part of every real estate campaign and audit. The free PPC audit reviews your current account and delivers:<\/p>\n        <p>\u2192 A full Search Terms analysis identifying which low-intent searches are wasting your budget<br>\n        \u2192 A starter negative keyword list covering the four core categories (jobs, supplies, complaints, scams)<br>\n        \u2192 Location-specific negative recommendations based on Google Keyword Planner research for your market<br>\n        \u2192 A maintenance schedule for ongoing negative keyword management<br>\n        \u2192 A prioritized action plan to maximize ROI from your existing budget<\/p>\n        <p>If you don&#8217;t have a campaign running yet, no problem. Share your <strong>website URL, monthly budget, and location targeting<\/strong> \u2014 Softtrix will research your market, build the negative keyword strategy from day one, and create a complete plan of action. Contact us via WhatsApp or the number at the top of the site.<\/p>\n        <a href=\"https:\/\/www.softtrix.com\/contact\" class=\"gets-inline-cta\">\u2605 Request My Free Audit \u2192<\/a>\n      <\/div>\n    <\/div>\n\n  <\/div>\n\n  <!-- MINI CTA 2 -->\n  <div class=\"mini-cta\">\n    <div class=\"mini-cta-left\">\n      <strong>One hour of negative keyword work can save thousands of dollars per month.<\/strong>\n      <span>A free Softtrix audit shows you exactly which low-intent searches to block \u2014 in writing, with specific terms you can apply this week.<\/span>\n    <\/div>\n    <a href=\"https:\/\/www.softtrix.com\/contact\" class=\"mini-cta-link\">Get My Free Audit Report \u2192<\/a>\n  <\/div>\n\n  <!-- ROI SECTION -->\n  <div class=\"roi-card\">\n    <div class=\"eyebrow\">Budget Recovery Math<\/div>\n    <h2>The Real Impact of Negative Keywords on Real Estate Budgets<\/h2>\n    <div class=\"roi-grid\">\n      <div class=\"roi-box\">\n        <div class=\"num\">$2K<\/div>\n        <div class=\"lbl\">Monthly budget<\/div>\n      <\/div>\n      <div class=\"roi-arrow\">\u00d7<\/div>\n      <div class=\"roi-box\">\n        <div class=\"num\">35%<\/div>\n        <div class=\"lbl\">Wasted on low intent<\/div>\n      <\/div>\n      <div class=\"roi-arrow\">=<\/div>\n      <div class=\"roi-box\">\n        <div class=\"num\">$700<\/div>\n        <div class=\"lbl\">Saved per month<\/div>\n      <\/div>\n    <\/div>\n    <div class=\"roi-highlight\">\n      <div class=\"icon\">\ud83d\udca1<\/div>\n      <p>A well-built negative keyword list typically <strong>recovers 30\u201350% of wasted ad spend<\/strong> on real estate campaigns. On a $2,000\/month budget, that&#8217;s <strong>$600\u2013$1,000 redirected to actual buyers and sellers<\/strong> \u2014 translating to 30+ additional qualified leads per month at no extra cost.<\/p>\n    <\/div>\n  <\/div>\n\n  <!-- WHAT YOU GET -->\n  <div class=\"gets-card\">\n    <div class=\"gets-head\">\n      <h2>The Softtrix 5-Step Negative Keyword Build Framework<\/h2>\n    <\/div>\n    <div class=\"gets-body\">\n      <div class=\"gets-row\">\n        <div class=\"gets-num\">1<\/div>\n        <div class=\"gets-text\">\n          <h4>Add the 4 Core Categories Upfront<\/h4>\n          <p>Before launching any real estate campaign, add jobs, supplies, complaints, and scam keywords as negatives. This single step blocks the most common 80% of wasted clicks on day one.<\/p>\n        <\/div>\n      <\/div>\n      <div class=\"gets-row\">\n        <div class=\"gets-num\">2<\/div>\n        <div class=\"gets-text\">\n          <h4>Run Google Keyword Planner Research<\/h4>\n          <p>Use Google Keyword Planner with your main terms + target location. Review suggested keywords for irrelevant variations and add those as negatives proactively before they cost you money.<\/p>\n        <\/div>\n      <\/div>\n      <div class=\"gets-row\">\n        <div class=\"gets-num\">3<\/div>\n        <div class=\"gets-text\">\n          <h4>Review Search Terms Report Weekly<\/h4>\n          <p>For the first 2 months, spend 15 minutes every week reviewing actual search queries that triggered your ads. Add anything irrelevant to your negative list immediately.<\/p>\n        <\/div>\n      <\/div>\n      <div class=\"gets-row\">\n        <div class=\"gets-num\">4<\/div>\n        <div class=\"gets-text\">\n          <h4>Use a Mix of Match Types<\/h4>\n          <p>For broad themes (jobs, scams), use broad match negatives. For specific phrases like &#8220;<code>real estate license course<\/code>&#8220;, use phrase match. Don&#8217;t rely on exact match alone \u2014 it misses too many variations.<\/p>\n        <\/div>\n      <\/div>\n      <div class=\"gets-row\">\n        <div class=\"gets-num\">5<\/div>\n        <div class=\"gets-text\">\n          <h4>Build a Master Shared Negative List<\/h4>\n          <p>Create a shared negative keyword list in Google Ads and apply it to every real estate campaign you run. This makes ongoing maintenance fast \u2014 update one list and all campaigns benefit instantly.<\/p>\n          <a href=\"https:\/\/www.softtrix.com\/contact\" class=\"gets-inline-cta\">\u2605 Apply This Framework to My Campaign \u2192<\/a>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n\n  <!-- VIDEO TRANSCRIPT -->\n  <div class=\"transcript-card\">\n    <div class=\"transcript-head\">\n      <h2>Full Video Transcript<\/h2>\n      <span class=\"tr-tag\">Softtrix Q&amp;A<\/span>\n    <\/div>\n    <div class=\"transcript-body\">\n      <p><span class=\"spk\">Ami (Softtrix PPC Specialist):<\/span><\/p>\n      <p>Hi everyone, my name is Ami and we are Softtrix \u2014 a <span class=\"hl\">Google Premier Partner<\/span>. We have worked with hundreds of real estate clients and we have managed millions of dollars in terms of budgets for them.<\/p>\n      <p>So there are a few questions that I am regularly asked. One of them is: <span class=\"hl\">what are the negative keywords that a real estate agent should use?<\/span><\/p>\n      <p>Anything related to <span class=\"hl\">jobs<\/span> \u2014 because there will be a lot of queries from people that are actually looking for the word &#8220;jobs&#8221; and so on. These types of keywords should be added as negative.<\/p>\n      <p>Also, based on our experience, the keywords related to <span class=\"hl\">supply<\/span> should also be negatives.<\/p>\n      <p>Also, the keywords related to <span class=\"hl\">complaints, scams<\/span> \u2014 because there are a lot of real estate scams going on these days in various countries as well. So all these keywords should be added as negative.<\/p>\n      <p>Also, we can do the <span class=\"hl\">Google Keyword research<\/span> and find out the keywords that have some search volume. From that list, we can see what are all the negative words we are getting, which we can just add as negative for that specific location we want to set up the Google Ads campaign for.<\/p>\n      <p>If you have any campaigns running in a similar niche, you can contact us for a <span class=\"hl\">free audit<\/span>. There is a phone number on the top right corner. You can contact us on WhatsApp. We will be able to look at your PPC account and send you the free audit report. In the audit report, we will let you know what you are doing and what you need to do in order to <span class=\"hl\">maximize the ROI<\/span> from the campaigns.<\/p>\n      <p>On the other side of things, if you do not have any campaign running, don&#8217;t worry about it. You can just share with us some basic information: the website URL, the monthly budget, and the location targeting. We will be able to do the research and get back with a plan of action on what you can do to bring your business online to the next level.<\/p>\n      <p>Thank you for watching the video.<\/p>\n    <\/div>\n  <\/div>\n\n  <!-- MAIN CTA -->\n  <div class=\"cta-hero\">\n    <h2>Ready to Stop Paying for Clicks That Will Never Convert?<\/h2>\n    <p>Share your website URL, monthly budget, and location. Softtrix will audit your Search Terms report and build a complete negative keyword strategy \u2014 at no cost to you.<\/p>\n    <div class=\"cta-btns\">\n      <a href=\"https:\/\/www.softtrix.com\/contact\" class=\"cta-gold\">\u2605 Request My Free Audit<\/a>\n      <a href=\"https:\/\/wa.me\/919876152197?text=Hi+Softtrix%21+I+want+to+reduce+junk+leads+in+my+real+estate+campaign\"\" class=\"hcta-outline\">\ud83d\udcac WhatsApp Us<\/a>\n    <\/div>\n    <div class=\"cta-note\"><b>Google Premier Partner 2024 &amp; 2026<\/b> &nbsp;\u00b7&nbsp; 300+ Team Members &nbsp;\u00b7&nbsp; Hundreds of Real Estate Campaigns Managed<\/div>\n  <\/div>\n\n  <!-- ABOUT -->\n  <div class=\"about-strip\">\n    <div class=\"about-text\">\n      <h3>About Softtrix<\/h3>\n      <p>Softtrix is a Google Premier Partner PPC agency with 300+ team members. 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Stop paying for clicks from job seekers, complaint searchers, and supply shoppers. The 4 essential negative keyword categories that [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":952,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-950","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Negative Keywords Should a Real Estate Agent Use? | Softtrix Q&amp;A<\/title>\n<meta name=\"description\" content=\"What negative keywords should a real estate agent use in Google Ads? 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