{"id":912,"date":"2026-04-22T02:57:54","date_gmt":"2026-04-22T07:57:54","guid":{"rendered":"https:\/\/www.softtrix.com\/qna\/?p=912"},"modified":"2026-04-22T03:00:29","modified_gmt":"2026-04-22T08:00:29","slug":"google-ads-keywords-for-buy-house-and-sell-house","status":"publish","type":"post","link":"https:\/\/www.softtrix.com\/qna\/google-ads\/google-ads-keywords-for-buy-house-and-sell-house","title":{"rendered":"How to run Google Ads for buy house and sell house keywords?"},"content":{"rendered":"\n<style>\n@import url('https:\/\/fonts.googleapis.com\/css2?family=Playfair+Display:ital,wght@0,600;0,700;1,600&family=Inter:wght@300;400;500;600&display=swap');\n\n*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }\n\n:root {\n  --ink:     #0D1B2A;\n  --ink2:    #162436;\n  --blue:    #1549A0;\n  --blue2:   #1E5DBF;\n  --amber:   #D4850A;\n  --amber2:  #F0A030;\n  --cream:   #FAFAF7;\n  --white:   #FFFFFF;\n  --muted:   #506070;\n  --border:  #DDE4EE;\n  --light:   #EEF3FA;\n  --green:   #0D7A4E;\n  --red:     #C0392B;\n  --r: 14px;\n  --sh: 0 2px 20px rgba(13,27,42,0.08);\n}\n\nhtml { scroll-behavior: smooth; }\nbody {\n  font-family: 'Inter', sans-serif;\n  background: var(--cream);\n  color: var(--ink);\n  font-size: 16px;\n  line-height: 1.75;\n  -webkit-font-smoothing: antialiased;\n}\n\n\/* \u2500\u2500 TOP RIBBON \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n.ribbon {\n  background: var(--ink);\n  color: rgba(255,255,255,0.9);\n  text-align: center;\n  padding: 9px 20px;\n  font-size: 12.5px;\n  font-weight: 500;\n  letter-spacing: 0.02em;\n}\n.ribbon b { color: var(--amber2); }\n\n\/* \u2500\u2500 HERO \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n.hero {\n  background: var(--ink);\n  padding: 60px 24px 52px;\n  position: relative;\n  overflow: hidden;\n}\n.hero::before {\n  content: '';\n  position: absolute; top: 0; right: 0;\n  width: 50%; height: 100%;\n  background: linear-gradient(135deg, transparent 40%, rgba(21,73,160,0.25) 100%);\n  pointer-events: none;\n}\n.hero::after {\n  content: '';\n  position: absolute; bottom: -100px; left: -60px;\n  width: 320px; height: 320px; border-radius: 50%;\n  background: rgba(212,133,10,0.08); pointer-events: none;\n}\n.hero-inner { max-width: 860px; margin: 0 auto; position: relative; z-index: 1; }\n\n.series-tag {\n  display: inline-flex; align-items: center; gap: 7px;\n  background: rgba(212,133,10,0.15);\n  border: 1px solid rgba(212,133,10,0.35);\n  color: var(--amber2); font-size: 11px; font-weight: 600;\n  letter-spacing: 0.1em; text-transform: uppercase;\n  padding: 5px 14px; border-radius: 100px; margin-bottom: 22px;\n}\n.series-tag::before { content: '\u25b6'; font-size: 8px; }\n\n.hero h1 {\n  font-family: 'Playfair Display', serif;\n  font-size: clamp(24px, 4.5vw, 40px);\n  color: var(--white); line-height: 1.22;\n  margin-bottom: 18px; letter-spacing: -0.01em;\n}\n.hero h1 em { color: var(--amber2); font-style: italic; }\n\n.hero-sub {\n  color: rgba(255,255,255,0.7); font-size: 15px;\n  margin-bottom: 28px; max-width: 620px;\n}\n\n.hero-meta {\n  display: flex; flex-wrap: wrap; gap: 14px;\n  align-items: center; margin-bottom: 28px;\n}\n.author-pill {\n  display: flex; align-items: center; gap: 10px;\n  background: rgba(255,255,255,0.07);\n  border: 1px solid rgba(255,255,255,0.15);\n  border-radius: 100px; padding: 6px 14px 6px 6px;\n}\n.av {\n  width: 32px; height: 32px; border-radius: 50%;\n  background: var(--blue2); color: white;\n  display: flex; align-items: center; justify-content: center;\n  font-weight: 700; font-size: 13px;\n  border: 2px solid var(--amber);\n}\n.author-pill span { color: white; font-size: 13px; font-weight: 500; }\n.gpp-badge {\n  display: inline-flex; align-items: center; gap: 6px;\n  background: rgba(255,255,255,0.07);\n  border: 1px solid rgba(255,255,255,0.18);\n  color: rgba(255,255,255,0.85); font-size: 12px; font-weight: 500;\n  padding: 6px 13px; border-radius: 8px;\n}\n.dot-live { width: 7px; height: 7px; border-radius: 50%; background: var(--amber2); }\n\n.hero-ctas { display: flex; flex-wrap: wrap; gap: 11px; }\n.hcta-gold {\n  background: var(--amber); color: var(--ink);\n  padding: 12px 26px; border-radius: 8px;\n  font-weight: 700; font-size: 14px; text-decoration: none;\n  display: inline-flex; align-items: center; gap: 7px;\n  transition: background 0.2s, transform 0.15s;\n}\n.hcta-gold:hover { background: var(--amber2); transform: translateY(-2px); }\n.hcta-outline {\n  background: transparent; color: white;\n  padding: 12px 22px; border-radius: 8px;\n  font-weight: 600; font-size: 14px; text-decoration: none;\n  border: 1.5px solid rgba(255,255,255,0.3);\n  display: inline-flex; align-items: center; gap: 7px;\n  transition: background 0.2s, transform 0.15s;\n}\n.hcta-outline:hover { background: rgba(255,255,255,0.09); transform: translateY(-2px); }\n\n\/* \u2500\u2500 TRUST BAR \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n.trust-bar {\n  background: var(--white);\n  border-bottom: 1px solid var(--border);\n  padding: 14px 24px;\n  display: flex; flex-wrap: wrap; gap: 0;\n  justify-content: center;\n}\n.trust-item {\n  display: flex; align-items: center; gap: 7px;\n  font-size: 12.5px; color: var(--muted); font-weight: 500;\n  padding: 4px 20px;\n  border-right: 1px solid var(--border);\n}\n.trust-item:last-child { border-right: none; }\n.trust-item strong { color: var(--ink); }\n\n\/* \u2500\u2500 LAYOUT \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n.wrap { max-width: 900px; margin: 0 auto; padding: 0 20px 100px; }\n\n\/* \u2500\u2500 VIDEO CARD \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n.video-lift {\n  margin-top: -36px;\n  margin-bottom: 44px;\n}\n.video-card {\n  background: white;\n  border-radius: var(--r);\n  box-shadow: 0 8px 48px rgba(13,27,42,0.16);\n  overflow: hidden;\n  border: 1px solid var(--border);\n}\n.video-topbar {\n  background: var(--ink); padding: 11px 20px;\n  display: flex; align-items: center; justify-content: space-between;\n  gap: 12px;\n}\n.video-topbar-left {\n  display: flex; align-items: center; gap: 8px;\n  color: var(--amber2); font-size: 11px; font-weight: 700;\n  letter-spacing: 0.09em; text-transform: uppercase;\n}\n.video-topbar-left::before { content: '\u25b6'; font-size: 9px; }\n.video-topbar-right {\n  background: rgba(212,133,10,0.15);\n  border: 1px solid rgba(212,133,10,0.3);\n  color: var(--amber2); font-size: 10px; font-weight: 700;\n  letter-spacing: 0.08em; text-transform: uppercase;\n  padding: 3px 10px; border-radius: 100px;\n}\n.video-wrap { position: relative; padding-bottom: 56.25%; height: 0; background: #000; }\n.video-wrap iframe { position: absolute; top: 0; left: 0; width: 100%; height: 100%; border: none; }\n.video-foot {\n  padding: 15px 20px; font-size: 13px; color: var(--muted);\n  display: flex; align-items: center; gap: 8px;\n  border-top: 1px solid var(--border);\n  flex-wrap: wrap; justify-content: space-between;\n}\n.video-foot strong { color: var(--ink); }\n.video-cta-link {\n  background: var(--ink); color: var(--amber2);\n  padding: 7px 16px; border-radius: 6px;\n  font-size: 12px; font-weight: 700; text-decoration: none;\n  transition: background 0.2s; white-space: nowrap;\n}\n.video-cta-link:hover { background: var(--ink2); }\n\n\/* \u2500\u2500 EYEBROW \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n.eyebrow {\n  display: inline-block; font-size: 11px; font-weight: 700;\n  letter-spacing: 0.1em; text-transform: uppercase;\n  color: var(--blue); margin-bottom: 12px;\n  border-left: 3px solid var(--amber); padding-left: 10px;\n}\n\n\/* \u2500\u2500 SPLIT CARDS (Seller vs Buyer CPC) \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n.cpl-split {\n  display: grid;\n  grid-template-columns: 1fr 1fr;\n  gap: 20px;\n  margin-bottom: 36px;\n}\n.cpl-card {\n  border-radius: var(--r);\n  padding: 32px 28px;\n  box-shadow: var(--sh);\n  position: relative;\n  overflow: hidden;\n}\n.cpl-card.seller {\n  background: linear-gradient(135deg, #0D7A4E 0%, #0a6040 100%);\n}\n.cpl-card.buyer {\n  background: linear-gradient(135deg, #1549A0 0%, #103580 100%);\n}\n.cpl-card::after {\n  content: '';\n  position: absolute; bottom: -30px; right: -30px;\n  width: 120px; height: 120px; border-radius: 50%;\n  background: rgba(255,255,255,0.06);\n  pointer-events: none;\n}\n.cpl-label {\n  font-size: 11px; font-weight: 700; letter-spacing: 0.1em;\n  text-transform: uppercase; color: rgba(255,255,255,0.7);\n  margin-bottom: 10px;\n}\n.cpl-type {\n  font-family: 'Playfair Display', serif;\n  font-size: 22px; color: white; font-weight: 700;\n  margin-bottom: 16px; line-height: 1.2;\n}\n.cpl-amount {\n  font-size: 42px; font-weight: 700; color: white;\n  line-height: 1; margin-bottom: 8px;\n  font-family: 'Playfair Display', serif;\n}\n.cpl-amount sup { font-size: 20px; vertical-align: super; }\n.cpl-keyword {\n  font-family: 'Playfair Display', serif;\n  font-style: italic;\n  font-size: 18px; font-weight: 600; color: rgba(255,255,255,0.9);\n  line-height: 1.3; margin-bottom: 10px;\n}\n.cpl-sub { font-size: 13px; color: rgba(255,255,255,0.72); line-height: 1.5; }\n.cpl-flag {\n  display: inline-block;\n  background: rgba(255,255,255,0.15);\n  color: white; font-size: 11px; font-weight: 600;\n  padding: 4px 10px; border-radius: 100px;\n  margin-top: 14px;\n}\n\n\/* \u2500\u2500 INTRO CARD \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n.intro-card {\n  background: white; border: 1px solid var(--border);\n  border-radius: var(--r); padding: 34px 38px;\n  margin-bottom: 36px; box-shadow: var(--sh);\n}\n.intro-card h2 {\n  font-family: 'Playfair Display', serif;\n  font-size: 22px; color: var(--ink);\n  margin-bottom: 14px; line-height: 1.3;\n}\n.intro-card p { color: var(--muted); margin-bottom: 13px; font-size: 15px; }\n.intro-card p:last-child { margin-bottom: 0; }\n.intro-card strong { color: var(--ink); }\n\n\/* \u2500\u2500 MINI CTA \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n.mini-cta {\n  display: flex; align-items: center; justify-content: space-between;\n  gap: 18px;\n  background: linear-gradient(90deg, var(--ink) 0%, var(--ink2) 100%);\n  border-radius: 10px; padding: 22px 28px; margin: 32px 0; flex-wrap: wrap;\n}\n.mini-cta-left { color: white; }\n.mini-cta-left strong { display: block; font-size: 15px; margin-bottom: 3px; }\n.mini-cta-left span { font-size: 13px; color: rgba(255,255,255,0.65); }\n.mini-cta-link {\n  background: var(--amber); color: var(--ink);\n  padding: 11px 22px; border-radius: 7px;\n  font-weight: 700; font-size: 13px;\n  text-decoration: none; white-space: nowrap; flex-shrink: 0;\n  transition: background 0.2s, transform 0.15s; display: inline-block;\n}\n.mini-cta-link:hover { background: var(--amber2); transform: translateY(-1px); }\n\n\/* \u2500\u2500 BREAKDOWN TABLE \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n.breakdown-wrap {\n  background: white; border: 1px solid var(--border);\n  border-radius: var(--r); margin-bottom: 36px;\n  box-shadow: var(--sh); overflow: hidden;\n}\n.breakdown-head {\n  background: var(--ink); padding: 18px 24px;\n  display: flex; align-items: center; gap: 10px;\n}\n.breakdown-head h2 {\n  font-family: 'Playfair Display', serif;\n  font-size: 18px; color: white;\n}\ntable.bk {\n  width: 100%; border-collapse: collapse;\n}\n.bk thead { background: var(--light); }\n.bk thead th {\n  padding: 12px 20px; font-size: 12px; font-weight: 600;\n  letter-spacing: 0.04em; text-align: left; color: var(--blue);\n  text-transform: uppercase;\n}\n.bk tbody tr { border-bottom: 1px solid var(--border); }\n.bk tbody tr:last-child { border-bottom: none; }\n.bk td { padding: 14px 20px; font-size: 14px; color: var(--muted); }\n.bk td:first-child { font-weight: 600; color: var(--ink); }\n.bk .seller-row td { background: #F0FDF8; }\n.bk .buyer-row td { background: #EEF4FF; }\n.pill-seller { background: #D1FAE5; color: #065F46; font-size: 11px; font-weight: 700; padding: 3px 10px; border-radius: 100px; }\n.pill-buyer  { background: #DBEAFE; color: #1E40AF; font-size: 11px; font-weight: 700; padding: 3px 10px; border-radius: 100px; }\n.pill-good   { background: #D1FAE5; color: #065F46; font-size: 11px; font-weight: 700; padding: 3px 10px; border-radius: 100px; }\n.pill-warn   { background: #FEF3C7; color: #92400E; font-size: 11px; font-weight: 700; padding: 3px 10px; border-radius: 100px; }\n\n\/* \u2500\u2500 Q&A \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n.qa-wrap { margin-bottom: 36px; }\n.qa-item {\n  background: white; border: 1px solid var(--border);\n  border-radius: var(--r); margin-bottom: 14px;\n  box-shadow: 0 1px 10px rgba(13,27,42,0.05);\n  overflow: hidden;\n}\n.qa-btn {\n  padding: 20px 24px; display: flex; align-items: flex-start;\n  gap: 14px; cursor: pointer; user-select: none;\n  background: white; transition: background 0.15s;\n}\n.qa-btn:hover { background: var(--cream); }\n.q-badge {\n  width: 32px; height: 32px; border-radius: 8px;\n  background: var(--ink); color: var(--amber2);\n  display: flex; align-items: center; justify-content: center;\n  font-weight: 800; font-size: 14px; flex-shrink: 0;\n  font-family: 'Playfair Display', serif; margin-top: 1px;\n}\n.qa-btn h3 { font-size: 15px; font-weight: 600; color: var(--ink); flex: 1; line-height: 1.4; }\n.q-chevron {\n  width: 26px; height: 26px; border-radius: 50%;\n  background: var(--light); color: var(--blue);\n  display: flex; align-items: center; justify-content: center;\n  font-size: 11px; flex-shrink: 0; margin-top: 3px;\n  transition: transform 0.25s, background 0.15s;\n}\n.qa-item.open .q-chevron { transform: rotate(180deg); background: var(--blue); color: white; }\n.qa-ans {\n  display: none; padding: 0 24px 22px 70px;\n  color: var(--muted); font-size: 15px; line-height: 1.75;\n  border-top: 1px solid var(--border); padding-top: 18px;\n}\n.qa-item.open .qa-ans { display: block; }\n.qa-ans p { margin-bottom: 12px; }\n.qa-ans p:last-child { margin-bottom: 0; }\n.qa-ans strong { color: var(--ink); font-weight: 600; }\n\n\/* Comparison pairs used inside Q&A *\/\n.kw-pair {\n  display: grid;\n  grid-template-columns: 1fr 30px 1fr;\n  gap: 10px;\n  align-items: center;\n  margin: 16px 0;\n}\n.kw-cell {\n  padding: 14px 16px; border-radius: 10px;\n}\n.kw-cell.bad {\n  background: #F0FDF8; border: 1px solid #BBF0D5;\n}\n.kw-cell.good {\n  background: #EEF4FF; border: 1px solid #C7D7F0;\n}\n.kw-cell-label {\n  font-size: 10px; font-weight: 700; letter-spacing: 0.08em;\n  text-transform: uppercase; margin-bottom: 5px;\n}\n.kw-cell.bad .kw-cell-label { color: #065F46; }\n.kw-cell.good .kw-cell-label { color: #1E40AF; }\n.kw-cell-text {\n  font-family: 'Playfair Display', serif;\n  font-style: italic;\n  font-size: 15px; color: var(--ink); font-weight: 600;\n}\n.kw-arrow {\n  text-align: center; color: var(--blue);\n  font-size: 18px; font-weight: 700;\n}\n\n\/* \u2500\u2500 ROI CALC VISUAL \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n.roi-card {\n  background: white; border: 1px solid var(--border);\n  border-radius: var(--r); padding: 34px 38px;\n  margin-bottom: 36px; box-shadow: var(--sh);\n}\n.roi-card h2 {\n  font-family: 'Playfair Display', serif;\n  font-size: 22px; color: var(--ink); margin-bottom: 20px;\n}\n.roi-grid {\n  display: grid; grid-template-columns: repeat(auto-fit, minmax(140px, 1fr));\n  gap: 16px; margin-bottom: 20px;\n}\n.roi-box {\n  background: var(--cream); border: 1px solid var(--border);\n  border-radius: 10px; padding: 20px 14px; text-align: center;\n}\n.roi-box .num {\n  font-family: 'Playfair Display', serif;\n  font-size: 28px; font-weight: 700; color: var(--blue);\n  line-height: 1; margin-bottom: 6px;\n}\n.roi-box .lbl { font-size: 12px; color: var(--muted); font-weight: 500; }\n.roi-arrow {\n  display: flex; align-items: center; justify-content: center;\n  font-size: 22px; color: var(--blue); padding: 0 4px;\n}\n.roi-highlight {\n  background: linear-gradient(90deg, #EEF8F0 0%, #E8F4FF 100%);\n  border: 1px solid var(--border); border-radius: 10px;\n  padding: 18px 22px; margin-top: 6px;\n  display: flex; align-items: center; gap: 14px; flex-wrap: wrap;\n}\n.roi-highlight .icon { font-size: 24px; flex-shrink: 0; }\n.roi-highlight p { font-size: 14px; color: var(--muted); flex: 1; }\n.roi-highlight p strong { color: var(--ink); }\n\n\/* \u2500\u2500 PULSE \/ ALERT CTA \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n.pulse-cta {\n  background: #FEF8E8; border: 1.5px solid var(--amber);\n  border-radius: 10px; padding: 22px 26px; margin-bottom: 36px;\n  display: flex; align-items: center; gap: 18px; flex-wrap: wrap;\n}\n.pulse-icon { font-size: 26px; flex-shrink: 0; }\n.pulse-body { flex: 1; min-width: 160px; }\n.pulse-body strong { display: block; font-size: 15px; color: var(--ink); margin-bottom: 3px; }\n.pulse-body span { font-size: 13px; color: var(--muted); }\n.pulse-cta a {\n  background: var(--ink); color: var(--amber2);\n  padding: 11px 20px; border-radius: 7px;\n  font-weight: 700; font-size: 13px;\n  text-decoration: none; white-space: nowrap; flex-shrink: 0;\n  transition: background 0.2s;\n}\n.pulse-cta a:hover { background: var(--ink2); }\n\n\/* \u2500\u2500 WHAT YOU GET SECTION \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n.gets-card {\n  background: white; border: 1px solid var(--border);\n  border-radius: var(--r); overflow: hidden;\n  margin-bottom: 36px; box-shadow: var(--sh);\n}\n.gets-head {\n  background: var(--blue); padding: 18px 26px;\n}\n.gets-head h2 {\n  font-family: 'Playfair Display', serif;\n  font-size: 18px; color: white;\n}\n.gets-body { padding: 28px; }\n.gets-row {\n  display: flex; gap: 16px; padding: 14px 0;\n  border-bottom: 1px solid var(--border);\n  align-items: flex-start;\n}\n.gets-row:last-child { border-bottom: none; padding-bottom: 0; }\n.gets-num {\n  width: 34px; height: 34px; border-radius: 50%;\n  background: var(--ink); color: var(--amber2);\n  display: flex; align-items: center; justify-content: center;\n  font-weight: 800; font-size: 14px; flex-shrink: 0;\n}\n.gets-text h4 { font-size: 15px; font-weight: 600; color: var(--ink); margin-bottom: 4px; }\n.gets-text p { font-size: 14px; color: var(--muted); line-height: 1.6; }\n.gets-inline-cta {\n  display: inline-flex; align-items: center; gap: 6px;\n  background: var(--blue); color: white;\n  padding: 8px 16px; border-radius: 6px;\n  font-size: 13px; font-weight: 600;\n  text-decoration: none; margin-top: 10px;\n  transition: background 0.2s;\n}\n.gets-inline-cta:hover { background: var(--blue2); }\n\n\/* \u2500\u2500 TRANSCRIPT \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n.transcript-card {\n  background: white; border: 1px solid var(--border);\n  border-radius: var(--r); overflow: hidden;\n  margin-bottom: 36px; box-shadow: var(--sh);\n}\n.transcript-head {\n  background: var(--ink); padding: 18px 26px;\n  display: flex; align-items: center; justify-content: space-between; gap: 12px;\n}\n.transcript-head h2 { font-family: 'Playfair Display', serif; font-size: 18px; color: white; }\n.tr-tag {\n  background: rgba(212,133,10,0.2); border: 1px solid rgba(212,133,10,0.35);\n  color: var(--amber2); font-size: 10px; font-weight: 700;\n  letter-spacing: 0.08em; text-transform: uppercase;\n  padding: 3px 10px; border-radius: 100px;\n}\n.transcript-body { padding: 28px; font-size: 15px; color: var(--muted); line-height: 1.8; }\n.transcript-body p { margin-bottom: 15px; }\n.transcript-body p:last-child { margin-bottom: 0; }\n.spk { font-weight: 700; color: var(--ink); }\n.hl { background: #FEF9C3; padding: 1px 6px; border-radius: 4px; color: #78350F; font-weight: 500; }\n\n\/* \u2500\u2500 MAIN CTA BOX \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n.cta-hero {\n  background: linear-gradient(135deg, var(--ink) 0%, #163258 100%);\n  border-radius: var(--r); padding: 48px 40px;\n  margin-bottom: 36px; text-align: center;\n  position: relative; overflow: hidden;\n  box-shadow: 0 8px 48px rgba(13,27,42,0.22);\n}\n.cta-hero::before {\n  content: '';\n  position: absolute; top: -70px; right: -70px;\n  width: 260px; height: 260px; border-radius: 50%;\n  background: rgba(212,133,10,0.09); pointer-events: none;\n}\n.cta-hero h2 {\n  font-family: 'Playfair Display', serif;\n  font-size: clamp(20px, 3.5vw, 28px);\n  color: white; margin-bottom: 10px; position: relative;\n}\n.cta-hero p { color: rgba(255,255,255,0.72); font-size: 15px; margin-bottom: 28px; position: relative; max-width: 520px; margin-left: auto; margin-right: auto; }\n.cta-btns { display: flex; gap: 14px; justify-content: center; flex-wrap: wrap; position: relative; }\n.cta-gold {\n  background: var(--amber); color: var(--ink);\n  padding: 14px 32px; border-radius: 8px;\n  font-weight: 700; font-size: 15px; text-decoration: none;\n  display: inline-flex; align-items: center; gap: 8px;\n  transition: background 0.2s, transform 0.15s;\n}\n.cta-gold:hover { background: var(--amber2); transform: translateY(-2px); }\n.cta-ghost {\n  background: rgba(255,255,255,0.1); color: white;\n  padding: 14px 26px; border-radius: 8px;\n  font-weight: 600; font-size: 15px; text-decoration: none;\n  border: 1px solid rgba(255,255,255,0.25);\n  display: inline-flex; align-items: center; gap: 8px;\n  transition: background 0.2s, transform 0.15s;\n}\n.cta-ghost:hover { background: rgba(255,255,255,0.18); transform: translateY(-2px); }\n.cta-note { color: rgba(255,255,255,0.45); font-size: 12px; margin-top: 20px; position: relative; }\n.cta-note b { color: var(--amber2); }\n\n\/* \u2500\u2500 ABOUT STRIP \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n.about-strip {\n  background: var(--ink); border-radius: var(--r);\n  padding: 30px 32px; display: flex; flex-wrap: wrap;\n  gap: 24px; align-items: center; margin-bottom: 16px;\n}\n.about-text { flex: 1; min-width: 200px; }\n.about-text h3 { font-family: 'Playfair Display', serif; font-size: 19px; color: white; margin-bottom: 7px; }\n.about-text p { color: rgba(255,255,255,0.68); font-size: 14px; line-height: 1.6; }\n.stat-row { display: flex; flex-wrap: wrap; gap: 14px; }\n.stat-chip {\n  background: rgba(255,255,255,0.07);\n  border: 1px solid rgba(255,255,255,0.13);\n  border-radius: 9px; padding: 12px 18px; text-align: center;\n}\n.stat-chip .n { font-size: 20px; font-weight: 700; color: var(--amber2); line-height: 1; }\n.stat-chip .l { font-size: 11px; color: rgba(255,255,255,0.55); margin-top: 4px; }\n\n\/* \u2500\u2500 STICKY BAR \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n.sticky {\n  position: fixed; bottom: 0; left: 0; right: 0;\n  background: var(--ink); border-top: 2px solid var(--amber);\n  padding: 13px 24px;\n  display: flex; align-items: center; justify-content: space-between;\n  gap: 14px; z-index: 1000;\n  transform: translateY(100%);\n  transition: transform 0.35s cubic-bezier(0.22,1,0.36,1);\n  flex-wrap: wrap;\n}\n.sticky.show { transform: translateY(0); }\n.sticky-txt { color: white; font-size: 13.5px; font-weight: 500; }\n.sticky-txt b { color: var(--amber2); }\n.sticky-btns { display: flex; gap: 10px; flex-shrink: 0; }\n.s-btn-gold {\n  background: var(--amber); color: var(--ink);\n  padding: 9px 20px; border-radius: 7px;\n  font-weight: 700; font-size: 13px; text-decoration: none;\n  white-space: nowrap; transition: background 0.2s;\n}\n.s-btn-gold:hover { background: var(--amber2); }\n.s-btn-ghost {\n  background: transparent; color: white;\n  padding: 9px 16px; border-radius: 7px;\n  font-weight: 600; font-size: 13px; text-decoration: none;\n  border: 1px solid rgba(255,255,255,0.28); white-space: nowrap;\n  transition: background 0.2s;\n}\n.s-btn-ghost:hover { background: rgba(255,255,255,0.1); }\n.s-close {\n  background: none; border: none; color: rgba(255,255,255,0.45);\n  font-size: 20px; cursor: pointer; padding: 2px 6px; line-height: 1;\n  transition: color 0.15s; flex-shrink: 0;\n}\n.s-close:hover { color: white; }\n\n\/* \u2500\u2500 WHATSAPP FAB \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n.fab {\n  position: fixed; bottom: 78px; right: 22px;\n  width: 52px; height: 52px; background: #25D366;\n  border-radius: 50%; display: flex; align-items: center; justify-content: center;\n  box-shadow: 0 4px 18px rgba(37,211,102,0.42);\n  text-decoration: none; z-index: 999;\n  transition: transform 0.2s, box-shadow 0.2s;\n}\n.fab:hover { transform: scale(1.1); box-shadow: 0 6px 26px rgba(37,211,102,0.55); }\n.fab svg { width: 26px; height: 26px; fill: white; }\n\n\/* \u2500\u2500 RESPONSIVE \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n@media (max-width: 640px) {\n  .hero { padding: 44px 20px 40px; }\n  .cpl-split { grid-template-columns: 1fr; }\n  .cpl-amount { font-size: 34px; }\n  .cpl-keyword { font-size: 16px; }\n  .intro-card, .roi-card, .gets-body { padding: 22px 18px; }\n  .qa-ans { padding-left: 20px; }\n  .cta-hero { padding: 32px 22px; }\n  .about-strip { padding: 22px 18px; }\n  .mini-cta { flex-direction: column; align-items: flex-start; }\n  .trust-bar { flex-direction: column; gap: 6px; }\n  .trust-item { border-right: none; border-bottom: 1px solid var(--border); padding: 8px 0; width: 100%; }\n  .trust-item:last-child { border-bottom: none; }\n  .kw-pair { grid-template-columns: 1fr; gap: 6px; }\n  .kw-arrow { transform: rotate(90deg); }\n}\n<\/style>\n<\/head>\n<body>\n\n<!-- RIBBON -->\n<div class=\"ribbon\">\n  <b>Softtrix<\/b> \u2014 Google Premier Partner 2024 &amp; 2026 &nbsp;|&nbsp; 300+ Team Members &nbsp;|&nbsp; Millions in Real Estate Ad Spend Managed\n<\/div>\n\n<!-- HERO -->\n<section class=\"hero\">\n  <div class=\"hero-inner\">\n    <div class=\"series-tag\">Q&amp;A Series \u2014 Real Estate PPC Strategy<\/div>\n    <h1>How to Run Google Ads for <em>&#8220;Buy House&#8221;<\/em> &amp; <em>&#8220;Sell House&#8221;<\/em> Keywords?<\/h1>\n    <p class=\"hero-sub\">These are <strong style=\"color:var(--amber2)\">two completely different campaigns<\/strong>. Seller CPC: <strong style=\"color:var(--amber2)\">$0.50\u2013$1.50<\/strong>. Cash-buyer CPC: <strong style=\"color:var(--amber2)\">$25\u2013$75<\/strong>. Real benchmarks from managing millions in real estate ad spend.<\/p>\n    <div class=\"hero-meta\">\n      <div class=\"author-pill\">\n        <div class=\"av\">A<\/div>\n        <span>Ami &nbsp;\u00b7&nbsp; PPC Specialist, Softtrix<\/span>\n      <\/div>\n      <div class=\"gpp-badge\">\n        <div class=\"dot-live\"><\/div>\n        Google Premier Partner\n      <\/div>\n    <\/div>\n    <div class=\"hero-ctas\">\n      <a href=\"https:\/\/www.softtrix.com\/contact\" class=\"hcta-gold\">\u2605 Get My Free Audit<\/a>\n      <a href=\"https:\/\/wa.me\/919876152197?text=Hi+Softtrix%21+I+was+exploring+your+Www.softtrix.com+page+and+would+like+to+know+more+about+your+services.+https%3A%2F%2Fwww.softtrix.com%2F\" class=\"hcta-outline\">\ud83d\udcac WhatsApp Us<\/a>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- TRUST BAR -->\n<div class=\"trust-bar\">\n  <div class=\"trust-item\">\u2705 <strong>Google Premier Partner<\/strong> 2024 &amp; 2026<\/div>\n  <div class=\"trust-item\">\ud83d\udc65 <strong>300+<\/strong> Team Members<\/div>\n  <div class=\"trust-item\">\ud83c\udfe0 <strong>Hundreds<\/strong> of Real Estate Clients<\/div>\n  <div class=\"trust-item\">\ud83d\udcb0 <strong>Millions<\/strong> in Ad Spend Managed<\/div>\n  <div class=\"trust-item\">\ud83d\udccb <strong>Free Audit<\/strong> \u2014 No Obligation<\/div>\n<\/div>\n\n<div class=\"wrap\">\n\n  <!-- VIDEO -->\n  <div class=\"video-lift\">\n    <div class=\"video-card\">\n      <div class=\"video-topbar\">\n        <div class=\"video-topbar-left\">Watch Full Explanation<\/div>\n        <div class=\"video-topbar-right\">Real Estate Keyword CPC Benchmarks<\/div>\n      <\/div>\n      <div class=\"video-wrap\">\n        <iframe src=\"https:\/\/www.youtube.com\/embed\/aoZg8lc2nGs\"\n          title=\"How to Run Google Ads for 'Buy House' and 'Sell House' Keywords? \u2014 Softtrix\"\n          allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\"\n          allowfullscreen loading=\"lazy\"><\/iframe>\n      <\/div>\n      <div class=\"video-foot\">\n        <span><strong>Ami, Softtrix PPC Specialist<\/strong> &nbsp;\u00b7&nbsp; Real buyer &amp; seller CPC benchmarks from hundreds of real estate campaigns<\/span>\n        <a href=\"https:\/\/www.softtrix.com\/contact\" class=\"video-cta-link\">\u2605 Free Audit<\/a>\n      <\/div>\n    <\/div>\n  <\/div>\n\n  <!-- SPLIT COMPARISON CARDS -->\n  <div class=\"eyebrow\">The CPC Split<\/div>\n  <div class=\"cpl-split\">\n    <div class=\"cpl-card seller\">\n      <div class=\"cpl-label\">Seller Campaigns<\/div>\n      <div class=\"cpl-type\">&#8220;Houses for Sale&#8221; Keywords<\/div>\n      <div class=\"cpl-amount\"><sup>$<\/sup>0.50\u20131.50<\/div>\n      <div class=\"cpl-keyword\">&#8220;houses for sale in London, Ontario&#8221;<\/div>\n      <div class=\"cpl-sub\">For targeting homeowners who want to sell.<br>Lower competition, specific seller intent, affordable CPC.<\/div>\n      <div class=\"cpl-flag\">\ud83c\udfe0 Seller Intent<\/div>\n    <\/div>\n    <div class=\"cpl-card buyer\">\n      <div class=\"cpl-label\">Cash Buyer Campaigns<\/div>\n      <div class=\"cpl-type\">&#8220;Buy Houses for Cash&#8221; Keywords<\/div>\n      <div class=\"cpl-amount\"><sup>$<\/sup>25\u201375<\/div>\n      <div class=\"cpl-keyword\">&#8220;buy houses for cash in Houston, Texas&#8221;<\/div>\n      <div class=\"cpl-sub\">For real estate agents buying homes from visitors.<br>Intense competition, premium CPC, high-value deals.<\/div>\n      <div class=\"cpl-flag\">\ud83d\udcb0 Cash Buyer Intent<\/div>\n    <\/div>\n  <\/div>\n\n  <!-- MINI CTA 1 -->\n  <div class=\"mini-cta\">\n    <div class=\"mini-cta-left\">\n      <strong>Running a real estate campaign but unsure if your CPC is right?<\/strong>\n      <span>Share your campaign details \u2014 we&#8217;ll benchmark your buyer and seller CPC against the real numbers we see across hundreds of campaigns.<\/span>\n    <\/div>\n    <a href=\"https:\/\/www.softtrix.com\/contact\" class=\"mini-cta-link\">Get Free CPC Benchmark \u2192<\/a>\n  <\/div>\n\n  <!-- INTRO CARD -->\n  <div class=\"intro-card\">\n    <div class=\"eyebrow\">Context<\/div>\n    <h2>Why Buyer and Seller Campaigns Need Completely Different Strategies<\/h2>\n    <p>In real estate Google Ads, &#8220;buy house&#8221; and &#8220;sell house&#8221; keywords look similar on the surface \u2014 but the campaigns behind them are <strong>completely different things altogether<\/strong>. Different audiences, different competition levels, different CPC benchmarks, and different bid strategies.<\/p>\n    <p><strong>Seller campaigns<\/strong> target homeowners who want to list or sell their property. Keywords like &#8220;houses for sale in London, Ontario&#8221; work well. These campaigns run on CPCs between <strong>$0.50 and $1.00<\/strong>, reaching a maximum of around <strong>$1.50<\/strong> in markets with very high competition. The keyword intent is clear, the audience is specific, and the bids are manageable.<\/p>\n    <p><strong>Cash buyer campaigns<\/strong> are something else entirely. Here, the &#8220;buyers&#8221; are real estate agents or investors actively looking to <strong>purchase properties from the homeowners visiting their site<\/strong>. The target keyword is &#8220;buy houses for cash&#8221; \u2014 and the CPC lands between <strong>$25 in less competitive markets like London, Ontario<\/strong>, and <strong>$50\u2013$75 in hyper-competitive markets like Houston, Texas<\/strong>. This is because investor competition drives the auction price up dramatically.<\/p>\n    <p>These benchmarks come from Softtrix&#8217;s direct experience managing millions in real estate Google Ads budgets \u2014 not theory, not industry surveys. If you&#8217;re running the same bid strategy for both audiences, you&#8217;re almost certainly leaving money on the table, or burning through budget you can&#8217;t justify.<\/p>\n  <\/div>\n\n  <!-- BREAKDOWN TABLE -->\n  <div class=\"breakdown-wrap\">\n    <div class=\"breakdown-head\">\n      <h2>Seller vs. Cash Buyer Campaigns \u2014 Full Comparison<\/h2>\n    <\/div>\n    <table class=\"bk\">\n      <thead>\n        <tr>\n          <th>Attribute<\/th>\n          <th>Seller Campaigns<\/th>\n          <th>Cash Buyer Campaigns<\/th>\n        <\/tr>\n      <\/thead>\n      <tbody>\n        <tr class=\"seller-row\">\n          <td>Target Audience<\/td>\n          <td><span class=\"pill-seller\">Homeowners \/ Sellers<\/span><\/td>\n          <td><span class=\"pill-buyer\">Agents buying from sellers<\/span><\/td>\n        <\/tr>\n        <tr>\n          <td>Example Keyword<\/td>\n          <td>&#8220;houses for sale in London, Ontario&#8221;<\/td>\n          <td>&#8220;buy houses for cash in Houston&#8221;<\/td>\n        <\/tr>\n        <tr class=\"seller-row\">\n          <td>CPC \u2014 Standard Market<\/td>\n          <td><strong>$0.50 \u2013 $1.00<\/strong><\/td>\n          <td><strong>~$25<\/strong><\/td>\n        <\/tr>\n        <tr>\n          <td>CPC \u2014 High-Competition Market<\/td>\n          <td><strong>Up to $1.50<\/strong><\/td>\n          <td><strong>$50 \u2013 $75<\/strong><\/td>\n        <\/tr>\n        <tr class=\"seller-row\">\n          <td>Competition Level<\/td>\n          <td><span class=\"pill-good\">Moderate<\/span><\/td>\n          <td><span class=\"pill-warn\">Intense<\/span><\/td>\n        <\/tr>\n        <tr>\n          <td>Example Markets<\/td>\n          <td>London Ontario, tier-2 US cities<\/td>\n          <td>Houston TX, Dallas, Phoenix, Atlanta<\/td>\n        <\/tr>\n        <tr class=\"seller-row\">\n          <td>Keyword Intent<\/td>\n          <td>Homeowner ready to list<\/td>\n          <td>Homeowner needing quick sale<\/td>\n        <\/tr>\n        <tr>\n          <td>Budget Profile<\/td>\n          <td>Lower CPC, higher click volume<\/td>\n          <td>Higher CPC, fewer but high-value leads<\/td>\n        <\/tr>\n        <tr class=\"seller-row\">\n          <td>Lead Quality Outcome<\/td>\n          <td><span class=\"pill-good\">Qualified seller leads<\/span><\/td>\n          <td><span class=\"pill-good\">Qualified cash-sale leads<\/span><\/td>\n        <\/tr>\n      <\/tbody>\n    <\/table>\n  <\/div>\n\n  <!-- PULSE CTA -->\n  <div class=\"pulse-cta\">\n    <div class=\"pulse-icon\">\ud83d\udcca<\/div>\n    <div class=\"pulse-body\">\n      <strong>Paying $25+ per click for seller campaigns, or $1 for cash buyer keywords?<\/strong>\n      <span>Both are signs your account is misconfigured. Softtrix will audit your campaigns free of charge and show you exactly how to realign bids for each audience.<\/span>\n    <\/div>\n    <a href=\"https:\/\/www.softtrix.com\/contact\">Audit My Campaign \u2192<\/a>\n  <\/div>\n\n  <!-- Q&A -->\n  <div class=\"eyebrow\">Full Q&amp;A Breakdown<\/div>\n  <div class=\"qa-wrap\">\n\n    <div class=\"qa-item open\">\n      <div class=\"qa-btn\" onclick=\"tog(this)\">\n        <div class=\"q-badge\">Q<\/div>\n        <h3>How do I run Google Ads for &#8220;buy house&#8221; and &#8220;sell house&#8221; keywords?<\/h3>\n        <div class=\"q-chevron\">\u25be<\/div>\n      <\/div>\n      <div class=\"qa-ans\">\n        <p>You run <strong>two completely different campaigns<\/strong> \u2014 because the audiences, keywords, bids, and CPCs are all fundamentally different.<\/p>\n        <p>Here&#8217;s the contrast at a glance:<\/p>\n        <div class=\"kw-pair\">\n          <div class=\"kw-cell bad\">\n            <div class=\"kw-cell-label\">\ud83c\udfe0 Seller Keywords<\/div>\n            <div class=\"kw-cell-text\">&#8220;houses for sale in London, Ontario&#8221;<\/div>\n          <\/div>\n          <div class=\"kw-arrow\">vs<\/div>\n          <div class=\"kw-cell good\">\n            <div class=\"kw-cell-label\">\ud83d\udcb0 Cash Buyer Keywords<\/div>\n            <div class=\"kw-cell-text\">&#8220;buy houses for cash in Houston&#8221;<\/div>\n          <\/div>\n        <\/div>\n        <p><strong>Seller campaigns<\/strong> target homeowners looking to list. Set CPC bids between <strong>$0.50 and $1.00<\/strong>, with a ceiling of <strong>$1.50<\/strong> in competitive markets. Use location-specific keywords like &#8220;houses for sale in [city\/neighborhood]&#8221;.<\/p>\n        <p><strong>Cash buyer campaigns<\/strong> target people wanting to sell quickly for cash (you&#8217;re advertising as the buyer). CPC ranges from <strong>$25 in lower-competition markets<\/strong> to <strong>$50\u2013$75 in hyper-competitive US metros<\/strong>. The keyword structure is completely different \u2014 &#8220;buy houses for cash in [location]&#8221; is the anchor phrase.<\/p>\n        <p>Never merge these two campaigns. They need separate ad groups, separate budgets, separate bid strategies, and often separate landing pages.<\/p>\n      <\/div>\n    <\/div>\n\n    <div class=\"qa-item\">\n      <div class=\"qa-btn\" onclick=\"tog(this)\">\n        <div class=\"q-badge\">Q<\/div>\n        <h3>What is the CPC for seller real estate keywords on Google Ads?<\/h3>\n        <div class=\"q-chevron\">\u25be<\/div>\n      <\/div>\n      <div class=\"qa-ans\">\n        <p>For seller-focused real estate keywords, the cost per click typically ranges between <strong>$0.50 and $1.00<\/strong>. In markets with very high competition, it can reach up to <strong>$1.50<\/strong> at maximum \u2014 but rarely higher.<\/p>\n        <p>Keywords like <strong>&#8220;houses for sale in London, Ontario&#8221;<\/strong> work well. They combine three key elements:<\/p>\n        <p>\u2192 <strong>An intent-driven phrase<\/strong> \u2014 &#8220;houses for sale&#8221;<br>\n        \u2192 <strong>A specific location<\/strong> \u2014 &#8220;London, Ontario&#8221;<br>\n        \u2192 <strong>A clear audience<\/strong> \u2014 homeowners thinking about listing<\/p>\n        <p>Seller CPCs are lower than buyer CPCs because:<\/p>\n        <p>\u2192 Competition is less intense \u2014 mostly traditional real estate agents<br>\n        \u2192 Search intent is more specific and easier to filter<br>\n        \u2192 The audience is smaller but highly qualified when keywords are right<\/p>\n        <p>If you&#8217;re paying significantly more than $1.50 per click for seller keywords, your targeting is likely too broad or you&#8217;re bidding against buyer-side keywords that got mixed in.<\/p>\n      <\/div>\n    <\/div>\n\n    <div class=\"qa-item\">\n      <div class=\"qa-btn\" onclick=\"tog(this)\">\n        <div class=\"q-badge\">Q<\/div>\n        <h3>What is the CPC for &#8220;buy houses for cash&#8221; keywords?<\/h3>\n        <div class=\"q-chevron\">\u25be<\/div>\n      <\/div>\n      <div class=\"qa-ans\">\n        <p>Cash buyer keyword CPCs vary dramatically based on <strong>market competition<\/strong>. Based on Softtrix&#8217;s experience handling millions of dollars in real estate budgets:<\/p>\n        <p>\u2192 <strong>Lower-competition markets (e.g. London, Ontario):<\/strong> CPC averages around <strong>$25<\/strong><br>\n        \u2192 <strong>High-competition markets (e.g. Houston, Texas):<\/strong> CPC ranges <strong>$50\u2013$75<\/strong><\/p>\n        <p>That&#8217;s a 2\u20133\u00d7 difference based solely on location. Houston has an enormous density of cash buyer investors, house-flipping companies, and &#8220;we buy houses&#8221; brands all bidding on the same keywords \u2014 which drives auction prices through the roof. London, Ontario, by contrast, has a much smaller investor market, so CPC stays manageable.<\/p>\n        <p>So before running a cash buyer campaign, know your market. What works at $25 CPC in a tier-2 market will cost $75 CPC in a tier-1 US metro \u2014 and your budget needs to reflect that reality from day one.<\/p>\n      <\/div>\n    <\/div>\n\n    <div class=\"qa-item\">\n      <div class=\"qa-btn\" onclick=\"tog(this)\">\n        <div class=\"q-badge\">Q<\/div>\n        <h3>Why is the CPC so different between buyer and seller keywords?<\/h3>\n        <div class=\"q-chevron\">\u25be<\/div>\n      <\/div>\n      <div class=\"qa-ans\">\n        <p>The CPC gap between seller and cash buyer keywords comes down to <strong>competition intensity<\/strong> and <strong>margin per transaction<\/strong>.<\/p>\n        <p><strong>On seller keywords (&#8220;houses for sale&#8221;):<\/strong> The bidders are typically traditional real estate agents earning 2.5%\u20133% commission on a sale. Their margin per transaction is moderate, and auction pressure stays moderate. CPCs stabilize in the $0.50\u2013$1.50 range.<\/p>\n        <p><strong>On cash buyer keywords (&#8220;buy houses for cash&#8221;):<\/strong> The bidders are real estate investors, house flippers, and iBuyer companies. Each transaction can generate <strong>$20,000\u2013$50,000+ in profit<\/strong> per house. These buyers can \u2014 and do \u2014 pay $75 per click because even a 1% conversion rate delivers strong ROI. That aggressive bidding drives everyone&#8217;s CPC up.<\/p>\n        <p><strong>Location compounds the gap.<\/strong> Houston has hundreds of cash buyer competitors. London, Ontario has a handful. The competition density directly sets the CPC floor.<\/p>\n        <p>This is why you cannot treat both audiences with the same bid strategy. The economics are fundamentally different on both sides.<\/p>\n      <\/div>\n    <\/div>\n\n    <div class=\"qa-item\">\n      <div class=\"qa-btn\" onclick=\"tog(this)\">\n        <div class=\"q-badge\">Q<\/div>\n        <h3>Which keywords work best for each campaign?<\/h3>\n        <div class=\"q-chevron\">\u25be<\/div>\n      <\/div>\n      <div class=\"qa-ans\">\n        <p>The keyword structure differs dramatically by audience:<\/p>\n        <p><strong>For Seller Campaigns (targeting homeowners looking to list):<\/strong><\/p>\n        <p>\u2192 &#8220;houses for sale in [city\/neighborhood]&#8221;<br>\n        \u2192 &#8220;3 bedroom homes for sale in [location]&#8221;<br>\n        \u2192 &#8220;detached homes for sale [suburb]&#8221;<br>\n        \u2192 &#8220;[city] real estate agent to sell my home&#8221;<br>\n        \u2192 &#8220;list my house [city]&#8221;<\/p>\n        <p><strong>For Cash Buyer Campaigns (targeting homeowners needing quick sale):<\/strong><\/p>\n        <p>\u2192 &#8220;buy houses for cash in [city]&#8221;<br>\n        \u2192 &#8220;sell my house fast [location]&#8221;<br>\n        \u2192 &#8220;we buy houses [city]&#8221;<br>\n        \u2192 &#8220;cash home buyers [neighborhood]&#8221;<br>\n        \u2192 &#8220;sell house as-is [market]&#8221;<\/p>\n        <p>Never let these two keyword sets appear in the same ad group. The match types, bids, ad copy, and landing pages should all be segmented. A well-structured real estate account runs these as <strong>entirely separate campaigns<\/strong> \u2014 often in separate Google Ads sub-accounts for clean reporting.<\/p>\n      <\/div>\n    <\/div>\n\n    <div class=\"qa-item\">\n      <div class=\"qa-btn\" onclick=\"tog(this)\">\n        <div class=\"q-badge\">Q<\/div>\n        <h3>Does Softtrix offer a free audit for real estate Google Ads campaigns?<\/h3>\n        <div class=\"q-chevron\">\u25be<\/div>\n      <\/div>\n      <div class=\"qa-ans\">\n        <p>Yes. If you have an active real estate Google Ads campaign \u2014 whether it&#8217;s seller-focused, cash-buyer-focused, or both \u2014 Softtrix will conduct a full account review and send you a detailed free audit report covering:<\/p>\n        <p>\u2192 Your current CPC vs. benchmarks for your market and audience type<br>\n        \u2192 Which keywords are attracting qualified leads vs. wasted clicks<br>\n        \u2192 Match type and negative keyword changes to tighten targeting<br>\n        \u2192 Bid strategy recommendations for each campaign type<br>\n        \u2192 A prioritized action plan to maximize ROI from your existing budget<\/p>\n        <p>If you don&#8217;t have a campaign running yet, no problem. Share your <strong>website URL, monthly budget, and location targeting<\/strong> \u2014 Softtrix will research your market (buyer AND seller competition), estimate realistic CPCs for your area, and create a complete plan of action. Contact us via WhatsApp or the number at the top of the site.<\/p>\n        <a href=\"https:\/\/www.softtrix.com\/contact\" class=\"gets-inline-cta\">\u2605 Request My Free Audit \u2192<\/a>\n      <\/div>\n    <\/div>\n\n  <\/div>\n\n  <!-- MINI CTA 2 -->\n  <div class=\"mini-cta\">\n    <div class=\"mini-cta-left\">\n      <strong>Your buyer and seller campaigns should run on completely different bid strategies.<\/strong>\n      <span>A free Softtrix audit tells you exactly which bids to adjust \u2014 in writing, with specific numbers for your market.<\/span>\n    <\/div>\n    <a href=\"https:\/\/www.softtrix.com\/contact\" class=\"mini-cta-link\">Get My Free Audit Report \u2192<\/a>\n  <\/div>\n\n  <!-- ROI SECTION -->\n  <div class=\"roi-card\">\n    <div class=\"eyebrow\">CPC Reality Check<\/div>\n    <h2>The CPC Gap Between Seller and Cash Buyer Campaigns<\/h2>\n    <div class=\"roi-grid\">\n      <div class=\"roi-box\">\n        <div class=\"num\">$1.50<\/div>\n        <div class=\"lbl\">Max seller CPC<\/div>\n      <\/div>\n      <div class=\"roi-arrow\">vs<\/div>\n      <div class=\"roi-box\">\n        <div class=\"num\">$25<\/div>\n        <div class=\"lbl\">Cash buyer CPC<br>(lower market)<\/div>\n      <\/div>\n      <div class=\"roi-arrow\">\u2192<\/div>\n      <div class=\"roi-box\">\n        <div class=\"num\">$75<\/div>\n        <div class=\"lbl\">Cash buyer CPC<br>(Houston TX)<\/div>\n      <\/div>\n    <\/div>\n    <div class=\"roi-highlight\">\n      <div class=\"icon\">\ud83d\udca1<\/div>\n      <p>Cash buyer CPCs can be <strong>50\u00d7 higher than seller CPCs<\/strong> in premium markets \u2014 but they also target homeowners needing quick cash sales, which each deal can deliver <strong>$20,000+ in profit<\/strong>. The math works because the margin works. The key is <strong>never using the same bid strategy for both<\/strong>.<\/p>\n    <\/div>\n  <\/div>\n\n  <!-- WHAT YOU GET -->\n  <div class=\"gets-card\">\n    <div class=\"gets-head\">\n      <h2>What&#8217;s Included in Softtrix&#8217;s Free Real Estate Campaign Audit<\/h2>\n    <\/div>\n    <div class=\"gets-body\">\n      <div class=\"gets-row\">\n        <div class=\"gets-num\">1<\/div>\n        <div class=\"gets-text\">\n          <h4>Seller vs. Cash Buyer Campaign Separation Review<\/h4>\n          <p>We check whether your campaigns are properly separated by audience type. If buyer and seller keywords are mixed, we flag it and show how to restructure for clean reporting and optimal bidding.<\/p>\n        <\/div>\n      <\/div>\n      <div class=\"gets-row\">\n        <div class=\"gets-num\">2<\/div>\n        <div class=\"gets-text\">\n          <h4>CPC Benchmark vs. Your Market<\/h4>\n          <p>We compare your actual CPC against the $0.50\u2013$1.50 seller and $25\u2013$75 buyer benchmarks for your specific location. If you&#8217;re paying more, we identify exactly why.<\/p>\n        <\/div>\n      <\/div>\n      <div class=\"gets-row\">\n        <div class=\"gets-num\">3<\/div>\n        <div class=\"gets-text\">\n          <h4>Keyword Intent &amp; Match Type Review<\/h4>\n          <p>We analyse every active keyword and match type to ensure seller keywords are on phrase\/exact match and buyer keywords are tightly controlled \u2014 with robust negative keywords in place.<\/p>\n        <\/div>\n      <\/div>\n      <div class=\"gets-row\">\n        <div class=\"gets-num\">4<\/div>\n        <div class=\"gets-text\">\n          <h4>Location &amp; Budget Alignment<\/h4>\n          <p>We verify your geo-targeting matches your CPC expectations. Running a $25 CPC plan in Houston won&#8217;t work \u2014 we realign budget and targeting to your actual market reality.<\/p>\n        <\/div>\n      <\/div>\n      <div class=\"gets-row\">\n        <div class=\"gets-num\">5<\/div>\n        <div class=\"gets-text\">\n          <h4>Prioritized Action Plan<\/h4>\n          <p>A specific, numbered list of campaign changes \u2014 ordered by impact \u2014 so you know exactly what to do first to maximize ROI from your existing budget across both audiences.<\/p>\n          <a href=\"https:\/\/www.softtrix.com\/contact\" class=\"gets-inline-cta\">\u2605 Request This Audit Free \u2192<\/a>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n\n  <!-- VIDEO TRANSCRIPT -->\n  <div class=\"transcript-card\">\n    <div class=\"transcript-head\">\n      <h2>Full Video Transcript<\/h2>\n      <span class=\"tr-tag\">Softtrix Q&amp;A<\/span>\n    <\/div>\n    <div class=\"transcript-body\">\n      <p><span class=\"spk\">Ami (Softtrix PPC Specialist):<\/span><\/p>\n      <p>Hi everyone, my name is Ami and we are Softtrix \u2014 a <span class=\"hl\">Google Premier Partner<\/span>. We have worked with hundreds of real estate clients and we have managed millions of dollars in terms of budgets for them.<\/p>\n      <p>So there are a few questions that I am regularly asked \u2014 one of them is: <span class=\"hl\">how to run Google Ads for buyers and sellers<\/span> in real estate businesses? Now, these two are <span class=\"hl\">completely different things altogether<\/span>.<\/p>\n      <p>When we are talking about the <strong>sellers<\/strong>, what I mean is that the cost per click should be ranging between <span class=\"hl\">$0.50 to $1.00<\/span>, and at the maximum it should be around <span class=\"hl\">$1.50<\/span> when we have very high competition. The bids and the keywords will be done accordingly. For example, for the sellers, keywords like <span class=\"hl\">&#8220;houses for sale in London, Ontario&#8221;<\/span> work well.<\/p>\n      <p>But when we talk about the <strong>buyer side<\/strong> of things \u2014 &#8220;buyers&#8221; here means the real estate agents who are looking to <span class=\"hl\">buy houses from the visitors that come to their website<\/span>. When I say that, what I mean is we have to use keywords like <span class=\"hl\">&#8220;buy houses for cash&#8221;<\/span>.<\/p>\n      <p>Based on our experience and based on the millions of dollars we have handled in budgets for real estate agents, the cost per click ranges around <span class=\"hl\">$25<\/span> \u2014 we are talking about this for a location like London, Ontario. As compared to a cost per click of say <span class=\"hl\">$50 to $75 for very high-competition locations<\/span> like Houston, Texas.<\/p>\n      <p>Now you can see the difference between the CPC \u2014 this all depends on <span class=\"hl\">competition<\/span>. For the buyer side of things, anything related to &#8220;buy houses for cash in Houston&#8221; \u2014 the cost will be on the higher side, but you will be able to get the <span class=\"hl\">quality leads<\/span> that you are looking for.<\/p>\n      <p>If you have any campaigns running in a similar niche, you can contact us for a <span class=\"hl\">free audit<\/span>. There is a phone number on the top right corner. You can contact us on WhatsApp. We will be able to look at your PPC account and send you the free audit report. In the audit report, we will let you know what you are doing and what you need to do in order to <span class=\"hl\">maximize the ROI<\/span> from the campaigns.<\/p>\n      <p>On the other side of things, if you do not have any campaign running, don&#8217;t worry about it. You can just share with us some basic information: the website URL, the monthly budget, and the location targeting. We will be able to do the research and then get back with a plan of action on what you can do to bring your business online to the next level.<\/p>\n      <p>Thank you for watching the video.<\/p>\n    <\/div>\n  <\/div>\n\n  <!-- MAIN CTA -->\n  <div class=\"cta-hero\">\n    <h2>Ready to Run Real Estate Campaigns That Actually Profit?<\/h2>\n    <p>Share your website URL, monthly budget, and location. Softtrix will audit your campaign \u2014 or build a plan if you&#8217;re starting fresh \u2014 at no cost to you.<\/p>\n    <div class=\"cta-btns\">\n      <a href=\"https:\/\/www.softtrix.com\/contact\" class=\"cta-gold\">\u2605 Request My Free Audit<\/a>\n      <a href=\"https:\/\/wa.me\/919876152197?text=Hi+Softtrix%21+I+was+exploring+your+Www.softtrix.com+page+and+would+like+to+know+more+about+your+services.+https%3A%2F%2Fwww.softtrix.com%2F\" class=\"cta-ghost\">\ud83d\udcac Message on WhatsApp<\/a>\n    <\/div>\n    <div class=\"cta-note\"><b>Google Premier Partner 2024 &amp; 2026<\/b> &nbsp;\u00b7&nbsp; 300+ Team Members &nbsp;\u00b7&nbsp; Hundreds of Real Estate Campaigns Managed<\/div>\n  <\/div>\n\n  <!-- ABOUT -->\n  <div class=\"about-strip\">\n    <div class=\"about-text\">\n      <h3>About Softtrix<\/h3>\n      <p>Softtrix is a Google Premier Partner PPC agency with 300+ team members. 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These are two completely different campaigns. Seller CPC: $0.50\u2013$1.50. Cash-buyer CPC: $25\u2013$75. Real benchmarks from managing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":914,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-912","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Run Google Ads for &quot;Buy House&quot; and &quot;Sell House&quot; Keywords? | Softtrix Q&amp;A<\/title>\n<meta name=\"description\" content=\"How to run Google Ads for &#039;buy house&#039; and &#039;sell house&#039; keywords in real estate? 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