{"id":792,"date":"2026-04-18T01:47:03","date_gmt":"2026-04-18T06:47:03","guid":{"rendered":"https:\/\/softtrix.com\/qna\/?p=792"},"modified":"2026-04-21T08:02:19","modified_gmt":"2026-04-21T13:02:19","slug":"what-is-the-cost-per-lead-for-real-estate-google-ads","status":"publish","type":"post","link":"https:\/\/www.softtrix.com\/qna\/real-estate\/what-is-the-cost-per-lead-for-real-estate-google-ads","title":{"rendered":"What is the Cost Per Lead for Real Estate Google Ads?"},"content":{"rendered":"\n\n<style>\n@import url('https:\/\/fonts.googleapis.com\/css2?family=Playfair+Display:ital,wght@0,600;0,700;1,600&family=Inter:wght@300;400;500;600&display=swap');\n\n*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }\n\n:root {\n  --ink:     #0D1B2A;\n  --ink2:    #162436;\n  --blue:    #1549A0;\n  --blue2:   #1E5DBF;\n  --amber:   #D4850A;\n  --amber2:  #F0A030;\n  --cream:   #FAFAF7;\n  --white:   #FFFFFF;\n  --muted:   #506070;\n  --border:  #DDE4EE;\n  --light:   #EEF3FA;\n  --green:   #0D7A4E;\n  --red:     #C0392B;\n  --seller:  #0D7A4E;\n  --buyer:   #1549A0;\n  --r: 14px;\n  --sh: 0 2px 20px rgba(13,27,42,0.08);\n}\n\nhtml { scroll-behavior: smooth; }\nbody {\n  font-family: 'Inter', sans-serif;\n  background: var(--cream);\n  color: var(--ink);\n  font-size: 16px;\n  line-height: 1.75;\n  -webkit-font-smoothing: antialiased;\n}\n\n\/* \u2500\u2500 TOP RIBBON \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n.ribbon {\n  background: var(--ink);\n  color: rgba(255,255,255,0.9);\n  text-align: center;\n  padding: 9px 20px;\n  font-size: 12.5px;\n  font-weight: 500;\n  letter-spacing: 0.02em;\n}\n.ribbon b { color: var(--amber2); }\n\n\/* \u2500\u2500 HERO \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n.hero {\n  background: var(--ink);\n  padding: 60px 24px 52px;\n  position: relative;\n  overflow: hidden;\n}\n.hero::before {\n  content: '';\n  position: absolute; top: 0; right: 0;\n  width: 50%; height: 100%;\n  background: linear-gradient(135deg, transparent 40%, rgba(21,73,160,0.25) 100%);\n  pointer-events: none;\n}\n.hero::after {\n  content: '';\n  position: absolute; bottom: -100px; left: -60px;\n  width: 320px; height: 320px; border-radius: 50%;\n  background: rgba(212,133,10,0.08); pointer-events: none;\n}\n.hero-inner { max-width: 860px; margin: 0 auto; position: relative; z-index: 1; }\n\n.series-tag {\n  display: inline-flex; align-items: center; gap: 7px;\n  background: rgba(212,133,10,0.15);\n  border: 1px solid rgba(212,133,10,0.35);\n  color: var(--amber2); font-size: 11px; font-weight: 600;\n  letter-spacing: 0.1em; text-transform: uppercase;\n  padding: 5px 14px; border-radius: 100px; margin-bottom: 22px;\n}\n.series-tag::before { content: '\u25b6'; font-size: 8px; }\n\n.hero h1 {\n  font-family: 'Playfair Display', serif;\n  font-size: clamp(24px, 4.5vw, 40px);\n  color: var(--white); line-height: 1.22;\n  margin-bottom: 18px; letter-spacing: -0.01em;\n}\n.hero h1 em { color: var(--amber2); font-style: italic; }\n\n.hero-sub {\n  color: rgba(255,255,255,0.7); font-size: 15px;\n  margin-bottom: 28px; max-width: 620px;\n}\n\n.hero-meta {\n  display: flex; flex-wrap: wrap; gap: 14px;\n  align-items: center; margin-bottom: 28px;\n}\n.author-pill {\n  display: flex; align-items: center; gap: 10px;\n  background: rgba(255,255,255,0.07);\n  border: 1px solid rgba(255,255,255,0.15);\n  border-radius: 100px; padding: 6px 14px 6px 6px;\n}\n.av {\n  width: 32px; height: 32px; border-radius: 50%;\n  background: var(--blue2); color: white;\n  display: flex; align-items: center; justify-content: center;\n  font-weight: 700; font-size: 13px;\n  border: 2px solid var(--amber);\n}\n.author-pill span { color: white; font-size: 13px; font-weight: 500; }\n.gpp-badge {\n  display: inline-flex; align-items: center; gap: 6px;\n  background: rgba(255,255,255,0.07);\n  border: 1px solid rgba(255,255,255,0.18);\n  color: rgba(255,255,255,0.85); font-size: 12px; font-weight: 500;\n  padding: 6px 13px; border-radius: 8px;\n}\n.dot-live { width: 7px; height: 7px; border-radius: 50%; background: var(--amber2); }\n\n.hero-ctas { display: flex; flex-wrap: wrap; gap: 11px; }\n.hcta-gold {\n  background: var(--amber); color: var(--ink);\n  padding: 12px 26px; border-radius: 8px;\n  font-weight: 700; font-size: 14px; text-decoration: none;\n  display: inline-flex; align-items: center; gap: 7px;\n  transition: background 0.2s, transform 0.15s;\n}\n.hcta-gold:hover { background: var(--amber2); transform: translateY(-2px); }\n.hcta-outline {\n  background: transparent; color: white!important;\n  padding: 12px 22px; border-radius: 8px;\n  font-weight: 600; font-size: 14px; text-decoration: none;\n  border: 1.5px solid rgba(255,255,255,0.3);\n  display: inline-flex; align-items: center; gap: 7px;\n  transition: background 0.2s, transform 0.15s;\n}\n.hcta-outline:hover { background: rgba(255,255,255,0.09); transform: translateY(-2px);color: white!important; }\n\n\/* \u2500\u2500 TRUST BAR \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n.trust-bar {\n  background: var(--white);\n  border-bottom: 1px solid var(--border);\n  padding: 14px 24px;\n  display: flex; flex-wrap: wrap; gap: 0;\n  justify-content: center;\n}\n.trust-item {\n  display: flex; align-items: center; gap: 7px;\n  font-size: 12.5px; color: var(--muted); font-weight: 500;\n  padding: 4px 20px;\n  border-right: 1px solid var(--border);\n}\n.trust-item:last-child { border-right: none; }\n.trust-item strong { color: var(--ink); }\n\n\/* \u2500\u2500 LAYOUT \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n.wrap { max-width: 900px; margin: 60px auto 0 auto; padding: 0 20px 100px; }\n\n\/* \u2500\u2500 VIDEO CARD \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n.video-lift {\n  margin-top: -36px;\n  margin-bottom: 44px;\n}\n.video-card {\n  background: white;\n  border-radius: var(--r);\n  box-shadow: 0 8px 48px rgba(13,27,42,0.16);\n  overflow: hidden;\n  border: 1px solid var(--border);\n}\n.video-topbar {\n  background: var(--ink); padding: 11px 20px;\n  display: flex; align-items: center; justify-content: space-between;\n  gap: 12px;\n}\n.video-topbar-left {\n  display: flex; align-items: center; gap: 8px;\n  color: var(--amber2); font-size: 11px; font-weight: 700;\n  letter-spacing: 0.09em; text-transform: uppercase;\n}\n.video-topbar-left::before { content: '\u25b6'; font-size: 9px; }\n.video-topbar-right {\n  background: rgba(212,133,10,0.15);\n  border: 1px solid rgba(212,133,10,0.3);\n  color: var(--amber2); font-size: 10px; font-weight: 700;\n  letter-spacing: 0.08em; text-transform: uppercase;\n  padding: 3px 10px; border-radius: 100px;\n}\n.video-wrap { position: relative; padding-bottom: 56.25%; height: 0; background: #000; }\n.video-wrap iframe { position: absolute; top: 0; left: 0; width: 100%; height: 100%; border: none; }\n.video-foot {\n  padding: 15px 20px; font-size: 13px; color: var(--muted);\n  display: flex; align-items: center; gap: 8px;\n  border-top: 1px solid var(--border);\n  flex-wrap: wrap; justify-content: space-between;\n}\n.video-foot strong { color: var(--ink); }\n.video-cta-link {\n  background: var(--ink); color: var(--amber2)!important;\n  padding: 7px 16px; border-radius: 6px;\n  font-size: 12px; font-weight: 700; text-decoration: none;\n  transition: background 0.2s; white-space: nowrap;\n}\n.video-cta-link:hover { background: var(--ink2); color: var(--amber2)!important; }\n\n\/* \u2500\u2500 EYEBROW \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n.eyebrow {\n  display: inline-block; font-size: 11px; font-weight: 700;\n  letter-spacing: 0.1em; text-transform: uppercase;\n  color: var(--blue); margin-bottom: 12px;\n  border-left: 3px solid var(--amber); padding-left: 10px;\n}\n\n\/* \u2500\u2500 CPL HERO NUMBERS \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n.cpl-split {\n  display: grid;\n  grid-template-columns: 1fr 1fr;\n  gap: 20px;\n  margin-bottom: 36px;\n}\n.cpl-card {\n  border-radius: var(--r);\n  padding: 32px 28px;\n  box-shadow: var(--sh);\n  position: relative;\n  overflow: hidden;\n}\n.cpl-card.seller {\n  background: linear-gradient(135deg, #0D7A4E 0%, #0a6040 100%);\n}\n.cpl-card.buyer {\n  background: linear-gradient(135deg, #1549A0 0%, #103580 100%);\n}\n.cpl-card::after {\n  content: '';\n  position: absolute; bottom: -30px; right: -30px;\n  width: 120px; height: 120px; border-radius: 50%;\n  background: rgba(255,255,255,0.06);\n  pointer-events: none;\n}\n.cpl-label {\n  font-size: 11px; font-weight: 700; letter-spacing: 0.1em;\n  text-transform: uppercase; color: rgba(255,255,255,0.7);\n  margin-bottom: 10px;\n}\n.cpl-type {\n  font-family: 'Playfair Display', serif;\n  font-size: 22px; color: white; font-weight: 700;\n  margin-bottom: 16px; line-height: 1.2;\n}\n.cpl-amount {\n  font-size: 42px; font-weight: 700; color: white;\n  line-height: 1; margin-bottom: 6px;\n  font-family: 'Playfair Display', serif;\n}\n.cpl-amount sup { font-size: 20px; vertical-align: super; }\n.cpl-sub { font-size: 13px; color: rgba(255,255,255,0.72); line-height: 1.5; }\n.cpl-flag {\n  display: inline-block;\n  background: rgba(255,255,255,0.15);\n  color: white; font-size: 11px; font-weight: 600;\n  padding: 4px 10px; border-radius: 100px;\n  margin-top: 14px;\n}\n\n\/* \u2500\u2500 INTRO CARD \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n.intro-card {\n  background: white; border: 1px solid var(--border);\n  border-radius: var(--r); padding: 34px 38px;\n  margin-bottom: 36px; box-shadow: var(--sh);\n}\n.intro-card h2 {\n  font-family: 'Playfair Display', serif;\n  font-size: 22px; color: var(--ink);\n  margin-bottom: 14px; line-height: 1.3;\n}\n.intro-card p { color: var(--muted); margin-bottom: 13px; font-size: 15px; }\n.intro-card p:last-child { margin-bottom: 0; }\n\n\/* \u2500\u2500 MINI CTA \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n.mini-cta {\n  display: flex; align-items: center; justify-content: space-between;\n  gap: 18px;\n  background: linear-gradient(90deg, var(--ink) 0%, var(--ink2) 100%);\n  border-radius: 10px; padding: 22px 28px; margin: 32px 0; flex-wrap: wrap;\n}\n.mini-cta-left { color: white; }\n.mini-cta-left strong { display: block; font-size: 15px; margin-bottom: 3px; }\n.mini-cta-left span { font-size: 13px; color: rgba(255,255,255,0.65); }\n.mini-cta-link {\n  background: var(--amber); color: var(--ink);\n  padding: 11px 22px; border-radius: 7px;\n  font-weight: 700; font-size: 13px;\n  text-decoration: none; white-space: nowrap; flex-shrink: 0;\n  transition: background 0.2s, transform 0.15s; display: inline-block;\n}\n.mini-cta-link:hover { background: var(--amber2); transform: translateY(-1px); }\n\n\/* \u2500\u2500 BREAKDOWN TABLE \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n.breakdown-wrap {\n  background: white; border: 1px solid var(--border);\n  border-radius: var(--r); margin-bottom: 36px;\n  box-shadow: var(--sh); overflow: hidden;\n}\n.breakdown-head {\n  background: var(--ink); padding: 18px 24px;\n  display: flex; align-items: center; gap: 10px;\n}\n.breakdown-head h2 {\n  font-family: 'Playfair Display', serif;\n  font-size: 18px; color: white;\n}\ntable.bk {\n  width: 100%; border-collapse: collapse;\n}\n.bk thead { background: var(--light); }\n.bk thead th {\n  padding: 12px 20px; font-size: 12px; font-weight: 600;\n  letter-spacing: 0.04em; text-align: left; color: var(--blue);\n  text-transform: uppercase;\n}\n.bk tbody tr { border-bottom: 1px solid var(--border); }\n.bk tbody tr:last-child { border-bottom: none; }\n.bk td { padding: 14px 20px; font-size: 14px; color: var(--muted); }\n.bk td:first-child { font-weight: 600; color: var(--ink); }\n.bk .seller-row td { background: #F0FDF8; }\n.bk .buyer-row td { background: #EEF4FF; }\n.pill-seller { background: #D1FAE5; color: #065F46; font-size: 11px; font-weight: 700; padding: 3px 10px; border-radius: 100px; }\n.pill-buyer  { background: #DBEAFE; color: #1E40AF; font-size: 11px; font-weight: 700; padding: 3px 10px; border-radius: 100px; }\n.pill-good   { background: #D1FAE5; color: #065F46; font-size: 11px; font-weight: 700; padding: 3px 10px; border-radius: 100px; }\n\n\/* \u2500\u2500 Q&A \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n.qa-wrap { margin-bottom: 36px; }\n.qa-item {\n  background: white; border: 1px solid var(--border);\n  border-radius: var(--r); margin-bottom: 14px;\n  box-shadow: 0 1px 10px rgba(13,27,42,0.05);\n  overflow: hidden;\n}\n.qa-btn {\n  padding: 20px 24px; display: flex; align-items: flex-start;\n  gap: 14px; cursor: pointer; user-select: none;\n  background: white; transition: background 0.15s;\n}\n.qa-btn:hover { background: var(--cream); }\n.q-badge {\n  width: 32px; height: 32px; border-radius: 8px;\n  background: var(--ink); color: var(--amber2);\n  display: flex; align-items: center; justify-content: center;\n  font-weight: 800; font-size: 14px; flex-shrink: 0;\n  font-family: 'Playfair Display', serif; margin-top: 1px;\n}\n.qa-btn h3 { font-size: 15px; font-weight: 600; color: var(--ink); flex: 1; line-height: 1.4; }\n.q-chevron {\n  width: 26px; height: 26px; border-radius: 50%;\n  background: var(--light); color: var(--blue);\n  display: flex; align-items: center; justify-content: center;\n  font-size: 11px; flex-shrink: 0; margin-top: 3px;\n  transition: transform 0.25s, background 0.15s;\n}\n.qa-item.open .q-chevron { transform: rotate(180deg); background: var(--blue); color: white; }\n.qa-ans {\n  display: none; padding: 0 24px 22px 70px;\n  color: var(--muted); font-size: 15px; line-height: 1.75;\n  border-top: 1px solid var(--border); padding-top: 18px;\n}\n.qa-item.open .qa-ans { display: block; }\n.qa-ans p { margin-bottom: 12px; }\n.qa-ans p:last-child { margin-bottom: 0; }\n.qa-ans strong { color: var(--ink); font-weight: 600; }\n\n\/* \u2500\u2500 ROI CALC VISUAL \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n.roi-card {\n  background: white; border: 1px solid var(--border);\n  border-radius: var(--r); padding: 34px 38px;\n  margin-bottom: 36px; box-shadow: var(--sh);\n}\n.roi-card h2 {\n  font-family: 'Playfair Display', serif;\n  font-size: 22px; color: var(--ink); margin-bottom: 20px;\n}\n.roi-grid {\n  display: grid; grid-template-columns: repeat(auto-fit, minmax(180px, 1fr));\n  gap: 16px; margin-bottom: 20px;\n}\n.roi-box {\n  background: var(--cream); border: 1px solid var(--border);\n  border-radius: 10px; padding: 20px 18px; text-align: center;\n}\n.roi-box .num {\n  font-family: 'Playfair Display', serif;\n  font-size: 28px; font-weight: 700; color: var(--blue);\n  line-height: 1; margin-bottom: 6px;\n}\n.roi-box .lbl { font-size: 12px; color: var(--muted); font-weight: 500; }\n.roi-arrow {\n  display: flex; align-items: center; justify-content: center;\n  font-size: 22px; color: var(--blue); padding: 0 4px;\n}\n.roi-highlight {\n  background: linear-gradient(90deg, #EEF8F0 0%, #E8F4FF 100%);\n  border: 1px solid var(--border); border-radius: 10px;\n  padding: 18px 22px; margin-top: 6px;\n  display: flex; align-items: center; gap: 14px; flex-wrap: wrap;\n}\n.roi-highlight .icon { font-size: 24px; flex-shrink: 0; }\n.roi-highlight p { font-size: 14px; color: var(--muted); flex: 1; }\n.roi-highlight p strong { color: var(--ink); }\n\n\/* \u2500\u2500 PULSE \/ ALERT CTA \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n.pulse-cta {\n  background: #FEF8E8; border: 1.5px solid var(--amber);\n  border-radius: 10px; padding: 22px 26px; margin-bottom: 36px;\n  display: flex; align-items: center; gap: 18px; flex-wrap: wrap;\n}\n.pulse-icon { font-size: 26px; flex-shrink: 0; }\n.pulse-body { flex: 1; min-width: 160px; }\n.pulse-body strong { display: block; font-size: 15px; color: var(--ink); margin-bottom: 3px; }\n.pulse-body span { font-size: 13px; color: var(--muted); }\n.pulse-cta a {\n  background: var(--ink); color: var(--amber2);\n  padding: 11px 20px; border-radius: 7px;\n  font-weight: 700; font-size: 13px;\n  text-decoration: none; white-space: nowrap; flex-shrink: 0;\n  transition: background 0.2s;\n}\n.pulse-cta a:hover { background: var(--ink2); }\n\n\/* \u2500\u2500 WHAT YOU GET SECTION \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n.gets-card {\n  background: white; border: 1px solid var(--border);\n  border-radius: var(--r); overflow: hidden;\n  margin-bottom: 36px; box-shadow: var(--sh);\n}\n.gets-head {\n  background: var(--blue); padding: 18px 26px;\n}\n.gets-head h2 {\n  font-family: 'Playfair Display', serif;\n  font-size: 18px; color: white;\n}\n.gets-body { padding: 28px; }\n.gets-row {\n  display: flex; gap: 16px; padding: 14px 0;\n  border-bottom: 1px solid var(--border);\n  align-items: flex-start;\n}\n.gets-row:last-child { border-bottom: none; padding-bottom: 0; }\n.gets-num {\n  width: 34px; height: 34px; border-radius: 50%;\n  background: var(--ink); color: var(--amber2);\n  display: flex; align-items: center; justify-content: center;\n  font-weight: 800; font-size: 14px; flex-shrink: 0;\n}\n.gets-text h4 { font-size: 15px; font-weight: 600; color: var(--ink); margin-bottom: 4px; }\n.gets-text p { font-size: 14px; color: var(--muted); line-height: 1.6; }\n.gets-inline-cta {\n  display: inline-flex; align-items: center; gap: 6px;\n  background: var(--blue); color: white;\n  padding: 8px 16px; border-radius: 6px;\n  font-size: 13px; font-weight: 600;\n  text-decoration: none; margin-top: 10px;\n  transition: background 0.2s;\n}\n.gets-inline-cta:hover { background: var(--blue2); }\n\n\/* \u2500\u2500 TRANSCRIPT \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n.transcript-card {\n  background: white; border: 1px solid var(--border);\n  border-radius: var(--r); overflow: hidden;\n  margin-bottom: 36px; box-shadow: var(--sh);\n}\n.transcript-head {\n  background: var(--ink); padding: 18px 26px;\n  display: flex; align-items: center; justify-content: space-between; gap: 12px;\n}\n.transcript-head h2 { font-family: 'Playfair Display', serif; font-size: 18px; color: white; }\n.tr-tag {\n  background: rgba(212,133,10,0.2); border: 1px solid rgba(212,133,10,0.35);\n  color: var(--amber2); font-size: 10px; font-weight: 700;\n  letter-spacing: 0.08em; text-transform: uppercase;\n  padding: 3px 10px; border-radius: 100px;\n}\n.transcript-body { padding: 28px; font-size: 15px; color: var(--muted); line-height: 1.8; }\n.transcript-body p { margin-bottom: 15px; }\n.transcript-body p:last-child { margin-bottom: 0; }\n.spk { font-weight: 700; color: var(--ink); }\n.hl { background: #FEF9C3; padding: 1px 6px; border-radius: 4px; color: #78350F; font-weight: 500; }\n\n\/* \u2500\u2500 POST-TRANSCRIPT CTA \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n.tr-cta {\n  background: var(--cream); border: 1px solid var(--border);\n  border-radius: 10px; padding: 28px; margin-bottom: 36px; text-align: center;\n}\n.tr-cta h3 { font-family: 'Playfair Display', serif; font-size: 20px; color: var(--ink); margin-bottom: 8px; }\n.tr-cta p { font-size: 14px; color: var(--muted); margin-bottom: 20px; }\n.tr-btns { display: flex; gap: 12px; justify-content: center; flex-wrap: wrap; }\n.tr-btn-dark {\n  background: var(--ink); color: var(--amber2)!important;\n  padding: 12px 24px; border-radius: 8px;\n  font-weight: 700; font-size: 14px; text-decoration: none; transition: background 0.2s;\n}\n.tr-btn-dark:hover { background: var(--ink2); color: var(--amber2)!important}\n.tr-btn-wa {\n  background: #25D366; color: white;\n  padding: 12px 20px; border-radius: 8px;\n  font-weight: 600; font-size: 14px; text-decoration: none;\n  display: flex; align-items: center; gap: 6px;\n  transition: background 0.2s;\n}\n.tr-btn-wa:hover { background: #1eb858; }\n\n\/* \u2500\u2500 MAIN CTA BOX \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n.cta-hero {\n  background: linear-gradient(135deg, var(--ink) 0%, #163258 100%);\n  border-radius: var(--r); padding: 48px 40px;\n  margin-bottom: 36px; text-align: center;\n  position: relative; overflow: hidden;\n  box-shadow: 0 8px 48px rgba(13,27,42,0.22);\n}\n.cta-hero::before {\n  content: '';\n  position: absolute; top: -70px; right: -70px;\n  width: 260px; height: 260px; border-radius: 50%;\n  background: rgba(212,133,10,0.09); pointer-events: none;\n}\n.cta-hero h2 {\n  font-family: 'Playfair Display', serif;\n  font-size: clamp(20px, 3.5vw, 28px);\n  color: white; margin-bottom: 10px; position: relative;\n}\n.cta-hero p { color: rgba(255,255,255,0.72); font-size: 15px; margin-bottom: 28px; position: relative; max-width: 520px; margin-left: auto; margin-right: auto; }\n.cta-btns { display: flex; gap: 14px; justify-content: center; flex-wrap: wrap; position: relative; }\n.cta-gold {\n  background: var(--amber); color: var(--ink);\n  padding: 14px 32px; border-radius: 8px;\n  font-weight: 700; font-size: 15px; text-decoration: none;\n  display: inline-flex; align-items: center; gap: 8px;\n  transition: background 0.2s, transform 0.15s;\n}\na{\n  text-decoration: none!important;\n}\n.cta-gold:hover { background: var(--amber2); transform: translateY(-2px); }\n.cta-ghost {\n  background: rgba(255,255,255,0.1); color: white!important;\n  padding: 14px 26px; border-radius: 8px;\n  font-weight: 600; font-size: 15px; text-decoration: none;\n  border: 1px solid rgba(255,255,255,0.25);\n  display: inline-flex; align-items: center; gap: 8px;\n  transition: background 0.2s, transform 0.15s;\n}\n.cta-ghost:hover { background: rgba(255,255,255,0.18); transform: translateY(-2px);  color: white!important}\n.cta-note { color: rgba(255,255,255,0.45); font-size: 12px; margin-top: 20px; position: relative; }\n.cta-note b { color: var(--amber2); }\n\n\/* \u2500\u2500 ABOUT STRIP \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n.about-strip {\n  background: var(--ink); border-radius: var(--r);\n  padding: 30px 32px; display: flex; flex-wrap: wrap;\n  gap: 24px; align-items: center; margin-bottom: 16px;\n}\n.about-text { flex: 1; min-width: 200px; }\n.about-text h3 { font-family: 'Playfair Display', serif; font-size: 19px; color: white; margin-bottom: 7px; }\n.about-text p { color: rgba(255,255,255,0.68); font-size: 14px; line-height: 1.6; }\n.stat-row { display: flex; flex-wrap: wrap; gap: 14px; }\n.stat-chip {\n  background: rgba(255,255,255,0.07);\n  border: 1px solid rgba(255,255,255,0.13);\n  border-radius: 9px; padding: 12px 18px; text-align: center;\n}\n.stat-chip .n { font-size: 20px; font-weight: 700; color: var(--amber2); line-height: 1; }\n.stat-chip .l { font-size: 11px; color: rgba(255,255,255,0.55); margin-top: 4px; }\n\n\/* \u2500\u2500 STICKY BAR \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n.sticky {\n  position: fixed; bottom: 0; left: 0; right: 0;\n  background: var(--ink); border-top: 2px solid var(--amber);\n  padding: 13px 24px;\n  display: flex; align-items: center; justify-content: space-between;\n  gap: 14px; z-index: 1000;\n  transform: translateY(100%);\n  transition: transform 0.35s cubic-bezier(0.22,1,0.36,1);\n  flex-wrap: wrap;\n}\n.sticky.show { transform: translateY(0); }\n.sticky-txt { color: white; font-size: 13.5px; font-weight: 500; }\n.sticky-txt b { color: var(--amber2); }\n.sticky-btns { display: flex; gap: 10px; flex-shrink: 0; }\n.s-btn-gold {\n  background: var(--amber); color: var(--ink);\n  padding: 9px 20px; border-radius: 7px;\n  font-weight: 700; font-size: 13px; text-decoration: none;\n  white-space: nowrap; transition: background 0.2s;\n}\n.s-btn-gold:hover { background: var(--amber2); }\n.s-btn-ghost {\n  background: transparent; color: white!important;\n  padding: 9px 16px; border-radius: 7px;\n  font-weight: 600; font-size: 13px; text-decoration: none;\n  border: 1px solid rgba(255,255,255,0.28); white-space: nowrap;\n  transition: background 0.2s;\n}\n.s-btn-ghost:hover { background: rgba(255,255,255,0.1);  color: white!important;}\n.s-close {\n  background: none; border: none; color: rgba(255,255,255,0.45);\n  font-size: 20px; cursor: pointer; padding: 2px 6px; line-height: 1;\n  transition: color 0.15s; flex-shrink: 0;\n}\n.s-close:hover { color: white; }\n\n\/* \u2500\u2500 WHATSAPP FAB \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n.fab {\n  position: fixed; bottom: 78px; right: 22px;\n  width: 52px; height: 52px; background: #25D366;\n  border-radius: 50%; display: flex; align-items: center; justify-content: center;\n  box-shadow: 0 4px 18px rgba(37,211,102,0.42);\n  text-decoration: none; z-index: 999;\n  transition: transform 0.2s, box-shadow 0.2s;\n}\n.fab:hover { transform: scale(1.1); box-shadow: 0 6px 26px rgba(37,211,102,0.55); }\n.fab svg { width: 26px; height: 26px; fill: white; }\n\n\/* \u2500\u2500 RESPONSIVE \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n@media (max-width: 640px) {\n  .hero { padding: 44px 20px 40px; }\n  .cpl-split { grid-template-columns: 1fr; }\n  .cpl-amount { font-size: 34px; }\n  .intro-card, .roi-card, .gets-body { padding: 22px 18px; }\n  .qa-ans { padding-left: 20px; }\n  .cta-hero { padding: 32px 22px; }\n  .about-strip { padding: 22px 18px; }\n  .mini-cta { flex-direction: column; align-items: flex-start; }\n  .trust-bar { flex-direction: column; gap: 6px; }\n  .trust-item { border-right: none; border-bottom: 1px solid var(--border); padding: 8px 0; width: 100%; }\n  .trust-item:last-child { border-bottom: none; }\n}\n<\/style>\n<\/head>\n<body>\n\n<!-- RIBBON -->\n<div class=\"ribbon\">\n  <b>Softtrix<\/b> \u2014 Google Premier Partner 2024 &amp; 2026 &nbsp;|&nbsp; 300+ Team Members &nbsp;|&nbsp; Millions in Real Estate Ad Spend Managed\n<\/div>\n\n<!-- HERO -->\n<section class=\"hero\">\n  <div class=\"hero-inner\">\n    <div class=\"series-tag\">Q&amp;A Series \u2014 Real Estate PPC Benchmarks<\/div>\n    <h1>What is the <em>Cost Per Lead<\/em> for Real Estate Google Ads?<\/h1>\n    <p class=\"hero-sub\">Seller leads: <strong style=\"color:var(--amber2)\">$15\u2013$20<\/strong> &nbsp;\u00b7&nbsp; Buyer leads: <strong style=\"color:var(--amber2)\">$200\u2013$250<\/strong> &nbsp;\u00b7&nbsp; Based on managing millions in real estate ad spend across the US &amp; Canada.<\/p>\n    <div class=\"hero-meta\">\n      <div class=\"author-pill\">\n        <div class=\"av\">A<\/div>\n        <span>Ami &nbsp;\u00b7&nbsp; PPC Specialist, Softtrix<\/span>\n      <\/div>\n      <div class=\"gpp-badge\">\n        <div class=\"dot-live\"><\/div>\n        Google Premier Partner\n      <\/div>\n    <\/div>\n    <div class=\"hero-ctas\">\n      <a href=\"https:\/\/www.softtrix.com\/contact\" class=\"hcta-gold\">\u2605 Get My Free Audit<\/a>\n      <a href=\"https:\/\/wa.me\/919876152197?text=Hi+Softtrix%21+I+was+exploring+your+Www.softtrix.com+page+and+would+like+to+know+more+about+your+services.+https%3A%2F%2Fwww.softtrix.com%2F\" class=\"hcta-outline\">\ud83d\udcac WhatsApp Us<\/a>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- TRUST BAR -->\n<div class=\"trust-bar\">\n  <div class=\"trust-item\">\u2705 <strong>Google Premier Partner<\/strong> 2024 &amp; 2026<\/div>\n  <div class=\"trust-item\">\ud83d\udc65 <strong>300+<\/strong> Team Members<\/div>\n  <div class=\"trust-item\">\ud83c\udfe0 <strong>Hundreds<\/strong> of Real Estate Clients<\/div>\n  <div class=\"trust-item\">\ud83d\udcb0 <strong>Millions<\/strong> in Ad Spend Managed<\/div>\n  <div class=\"trust-item\">\ud83d\udccb <strong>Free Audit<\/strong> \u2014 No Obligation<\/div>\n<\/div>\n\n<div class=\"wrap\">\n\n  <!-- VIDEO -->\n  <div class=\"video-lift\">\n    <div class=\"video-card\">\n      <div class=\"video-topbar\">\n        <div class=\"video-topbar-left\">Watch Full Explanation<\/div>\n        <div class=\"video-topbar-right\">Real Estate PPC Benchmark<\/div>\n      <\/div>\n      <div class=\"video-wrap\">\n        <iframe src=\"https:\/\/www.youtube.com\/embed\/urgF2ruZiHU\"\n          title=\"What is the Cost Per Lead for Real Estate Google Ads? \u2014 Softtrix\"\n          allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\"\n          allowfullscreen loading=\"lazy\"><\/iframe>\n      <\/div>\n      <div class=\"video-foot\">\n        <span><strong>Ami, Softtrix PPC Specialist<\/strong> &nbsp;\u00b7&nbsp; Real estate CPL benchmarks from managing millions in ad spend<\/span>\n        <a href=\"https:\/\/www.softtrix.com\/contact\" class=\"video-cta-link\">\u2605 Free Audit<\/a>\n      <\/div>\n    <\/div>\n  <\/div>\n\n  <!-- CPL SPLIT CARDS -->\n  <div class=\"eyebrow\">Benchmark Numbers<\/div>\n  <div class=\"cpl-split\">\n    <div class=\"cpl-card seller\">\n      <div class=\"cpl-label\">For Homeowners Looking to Sell<\/div>\n      <div class=\"cpl-type\">Seller Leads<\/div>\n      <div class=\"cpl-amount\"><sup>$<\/sup>15\u201320<\/div>\n      <div class=\"cpl-sub\">Cost per lead \u2014 US &amp; Canada markets<br>Lower competition, high seller intent keywords<\/div>\n      <div class=\"cpl-flag\">\ud83c\uddfa\ud83c\uddf8 US &amp; \ud83c\udde8\ud83c\udde6 Canada<\/div>\n    <\/div>\n    <div class=\"cpl-card buyer\">\n      <div class=\"cpl-label\">For Active Property Buyers<\/div>\n      <div class=\"cpl-type\">Buyer Leads<\/div>\n      <div class=\"cpl-amount\"><sup>$<\/sup>200\u2013250<\/div>\n      <div class=\"cpl-sub\">CPC: $20\u2013$25 \u00b7 Conversion rate: 10%\u201315%<br>Competitive keywords, high-value closings<\/div>\n      <div class=\"cpl-flag\">\ud83c\uddfa\ud83c\uddf8 US &amp; \ud83c\udde8\ud83c\udde6 Canada<\/div>\n    <\/div>\n  <\/div>\n\n  <!-- MINI CTA 1 -->\n  <div class=\"mini-cta\">\n    <div class=\"mini-cta-left\">\n      <strong>Not sure if your current CPL is competitive?<\/strong>\n      <span>Share your campaign details \u2014 we&#8217;ll benchmark it against these numbers and show you where budget is being lost.<\/span>\n    <\/div>\n    <a href=\"https:\/\/www.softtrix.com\/contact\" class=\"mini-cta-link\">Get Free Benchmark Audit \u2192<\/a>\n  <\/div>\n\n  <!-- INTRO CARD -->\n  <div class=\"intro-card\">\n    <div class=\"eyebrow\">Context<\/div>\n    <h2>Why Seller and Buyer Lead Costs Are So Different<\/h2>\n    <p>Not all real estate leads are created equal \u2014 and the cost difference between seller leads and buyer leads reflects two fundamentally different audiences, keyword landscapes, and competitive environments.<\/p>\n    <p>Seller-focused campaigns target homeowners who are thinking about listing. The search volume for seller intent keywords is lower, competition is less intense, and the audience is more specific. That&#8217;s why cost per lead for seller campaigns can be as low as <strong>$15 to $20<\/strong> \u2014 even in competitive US and Canadian markets.<\/p>\n    <p>Buyer campaigns are a different story. Buyers are searching in much higher volumes, the keywords are more competitive, and dozens of agents, portals, and brokerages are bidding for the same clicks. The average CPC rises to <strong>$20 to $25<\/strong>, and with a typical conversion rate of 10% to 15%, the resulting cost per lead lands at <strong>$200 to $250<\/strong>. That sounds expensive until you consider what a single closed transaction is worth.<\/p>\n    <p>These numbers come from Softtrix&#8217;s direct experience managing millions in real estate Google Ads spend across hundreds of clients in the US and Canada \u2014 not estimates or industry surveys.<\/p>\n  <\/div>\n\n  <!-- BREAKDOWN TABLE -->\n  <div class=\"breakdown-wrap\">\n    <div class=\"breakdown-head\">\n      <h2>Full CPL Breakdown \u2014 Sellers vs. Buyers<\/h2>\n    <\/div>\n    <table class=\"bk\">\n      <thead>\n        <tr>\n          <th>Metric<\/th>\n          <th>Seller Campaigns<\/th>\n          <th>Buyer Campaigns<\/th>\n        <\/tr>\n      <\/thead>\n      <tbody>\n        <tr class=\"seller-row\">\n          <td>Audience<\/td>\n          <td><span class=\"pill-seller\">Homeowners \/ Sellers<\/span><\/td>\n          <td><span class=\"pill-buyer\">Active Buyers<\/span><\/td>\n        <\/tr>\n        <tr>\n          <td>Avg. Cost Per Click (CPC)<\/td>\n          <td>Lower \u2014 varies by market<\/td>\n          <td>$20 \u2013 $25<\/td>\n        <\/tr>\n        <tr class=\"seller-row\">\n          <td>Conversion Rate<\/td>\n          <td>Varies<\/td>\n          <td>10% \u2013 15%<\/td>\n        <\/tr>\n        <tr>\n          <td>Cost Per Lead (CPL)<\/td>\n          <td><strong>$15 \u2013 $20<\/strong><\/td>\n          <td><strong>$200 \u2013 $250<\/strong><\/td>\n        <\/tr>\n        <tr class=\"seller-row\">\n          <td>Market Coverage<\/td>\n          <td>US &amp; Canada<\/td>\n          <td>US &amp; Canada<\/td>\n        <\/tr>\n        <tr>\n          <td>Competition Level<\/td>\n          <td>Moderate<\/td>\n          <td>High<\/td>\n        <\/tr>\n        <tr class=\"seller-row\">\n          <td>Typical Commission Value<\/td>\n          <td>$5,000 \u2013 $20,000+<\/td>\n          <td>$5,000 \u2013 $20,000+<\/td>\n        <\/tr>\n        <tr>\n          <td>ROI Assessment<\/td>\n          <td><span class=\"pill-good\">Excellent<\/span><\/td>\n          <td><span class=\"pill-good\">Strong \u2014 with close rate<\/span><\/td>\n        <\/tr>\n      <\/tbody>\n    <\/table>\n  <\/div>\n\n  <!-- PULSE CTA -->\n  <div class=\"pulse-cta\">\n    <div class=\"pulse-icon\">\ud83d\udcca<\/div>\n    <div class=\"pulse-body\">\n      <strong>Is your current cost per lead higher than these benchmarks?<\/strong>\n      <span>Softtrix will audit your account free of charge and show you specifically what&#8217;s driving up your CPL \u2014 and how to fix it.<\/span>\n    <\/div>\n    <a href=\"https:\/\/www.softtrix.com\/contact\">Audit My Campaign \u2192<\/a>\n  <\/div>\n\n  <!-- Q&A -->\n  <div class=\"eyebrow\">Full Q&amp;A Breakdown<\/div>\n  <div class=\"qa-wrap\">\n\n    <div class=\"qa-item open\">\n      <div class=\"qa-btn\" onclick=\"tog(this)\">\n        <div class=\"q-badge\">Q<\/div>\n        <h3>What is the cost per lead for real estate Google Ads?<\/h3>\n        <div class=\"q-chevron\">\u25be<\/div>\n      <\/div>\n      <div class=\"qa-ans\">\n        <p>The cost per lead for real estate Google Ads depends on whether you are targeting sellers or buyers, and what markets you are operating in.<\/p>\n        <p>For <strong>seller leads<\/strong> \u2014 homeowners being targeted to list their property \u2014 the typical cost per lead is <strong>$15 to $20<\/strong> for clients in the US and Canada. Seller-focused campaigns benefit from lower keyword competition and more specific search intent, which keeps costs manageable.<\/p>\n        <p>For <strong>buyer leads<\/strong> \u2014 people actively searching to purchase a property \u2014 the average cost per click is <strong>$20 to $25<\/strong>. Applying a realistic conversion rate of 10% to 15%, the cost per lead works out to approximately <strong>$200 to $250<\/strong>. Buyer keywords are far more competitive, which drives up the CPC and consequently the CPL.<\/p>\n        <p>Both figures are based on Softtrix&#8217;s live experience managing millions of dollars in real estate Google Ads budgets \u2014 not theoretical projections.<\/p>\n      <\/div>\n    <\/div>\n\n    <div class=\"qa-item\">\n      <div class=\"qa-btn\" onclick=\"tog(this)\">\n        <div class=\"q-badge\">Q<\/div>\n        <h3>Why do buyer leads cost so much more than seller leads?<\/h3>\n        <div class=\"q-chevron\">\u25be<\/div>\n      <\/div>\n      <div class=\"qa-ans\">\n        <p>Buyer leads are more expensive for three compounding reasons. First, buyer-intent keywords attract significantly more competition \u2014 real estate portals, national brokerages, individual agents, and mortgage companies are all bidding for the same searches, pushing CPC higher. Second, the search volume for buyer keywords is much larger, meaning Google has more competing advertisers to rank, which increases auction prices.<\/p>\n        <p>Third, the conversion path for buyers is often longer and involves more touchpoints before a lead submits their details. A buyer might search, browse listings, compare agents, and return several times before converting \u2014 which means your landing page conversion rate may be lower than for seller campaigns.<\/p>\n        <p>The key to managing buyer CPL is laser-targeted keyword selection (location + property type + buying intent), compelling landing pages, and aggressive negative keyword management to block irrelevant traffic.<\/p>\n      <\/div>\n    <\/div>\n\n    <div class=\"qa-item\">\n      <div class=\"qa-btn\" onclick=\"tog(this)\">\n        <div class=\"q-badge\">Q<\/div>\n        <h3>Is a $200\u2013$250 buyer lead cost worth it for real estate agents?<\/h3>\n        <div class=\"q-chevron\">\u25be<\/div>\n      <\/div>\n      <div class=\"qa-ans\">\n        <p>In almost every case, yes \u2014 when the campaign is properly managed and leads are followed up promptly. Consider the math: a real estate agent closing just one buyer transaction typically earns a commission of <strong>$5,000 to $20,000 or more<\/strong>, depending on the market and property price.<\/p>\n        <p>If you generate 20 buyer leads at $250 each, that&#8217;s a $5,000 ad spend. If you close even one of those leads at a $10,000 commission, the campaign returns 2\u00d7 your investment on a single close \u2014 and most agents close multiple leads per month. The ROI compounds quickly when campaigns are optimised for the right intent.<\/p>\n        <p>The campaigns that fail to deliver ROI are usually those where leads are generated but not followed up within minutes, or where the lead quality is poor because keywords are too broad. Both are fixable problems.<\/p>\n      <\/div>\n    <\/div>\n\n    <div class=\"qa-item\">\n      <div class=\"qa-btn\" onclick=\"tog(this)\">\n        <div class=\"q-badge\">Q<\/div>\n        <h3>What conversion rate should I expect from real estate Google Ads?<\/h3>\n        <div class=\"q-chevron\">\u25be<\/div>\n      <\/div>\n      <div class=\"qa-ans\">\n        <p>A realistic, well-optimised real estate Google Ads campaign typically achieves a <strong>10% to 15% conversion rate<\/strong> \u2014 meaning 10 to 15 leads generated for every 100 qualified clicks. This is the benchmark Ami references in the video when calculating buyer CPL from a $20\u2013$25 CPC.<\/p>\n        <p>Factors that push conversion rates higher include: a landing page tightly matched to the ad&#8217;s keyword promise, a clear and single call to action, fast page load speed, a compelling lead magnet (such as a free home valuation or property report), and social proof elements like testimonials or review counts.<\/p>\n        <p>Conversion rates below 5% usually indicate a mismatch between the ad copy and landing page, or a landing page that asks too much of the visitor too early. This is one of the most common issues Softtrix identifies in free account audits.<\/p>\n      <\/div>\n    <\/div>\n\n    <div class=\"qa-item\">\n      <div class=\"qa-btn\" onclick=\"tog(this)\">\n        <div class=\"q-badge\">Q<\/div>\n        <h3>How can I lower my cost per lead for real estate Google Ads?<\/h3>\n        <div class=\"q-chevron\">\u25be<\/div>\n      <\/div>\n      <div class=\"qa-ans\">\n        <p>There are five proven levers for reducing CPL in real estate Google Ads campaigns:<\/p>\n        <p><strong>1. Switch from broad match to intent-based keywords.<\/strong> Every keyword should contain a location signal and a purchase action \u2014 &#8220;homes for sale in [city]&#8221; performs far better than generic terms like &#8220;real estate&#8221; or &#8220;houses.&#8221;<\/p>\n        <p><strong>2. Build a robust negative keyword list.<\/strong> Block rental searches, informational queries, competitor brands (unless conquesting), and irrelevant geographic terms. This alone can cut wasted spend by 30\u201350%.<\/p>\n        <p><strong>3. Improve your Quality Score.<\/strong> Higher Quality Score = lower CPC for the same position. Tight ad group structure with keyword-matched ad copy is the primary driver.<\/p>\n        <p><strong>4. Optimise your landing page conversion rate.<\/strong> Increasing your conversion rate from 8% to 15% on the same traffic halves your effective CPL without spending a cent more on clicks.<\/p>\n        <p><strong>5. Request a free Softtrix audit.<\/strong> A fresh pair of expert eyes often identifies immediate wins \u2014 wasted spend categories, underperforming ad groups, or settings errors \u2014 that cut CPL within the first 30 days.<\/p>\n      <\/div>\n    <\/div>\n\n    <div class=\"qa-item\">\n      <div class=\"qa-btn\" onclick=\"tog(this)\">\n        <div class=\"q-badge\">Q<\/div>\n        <h3>Does Softtrix offer a free audit for real estate Google Ads campaigns?<\/h3>\n        <div class=\"q-chevron\">\u25be<\/div>\n      <\/div>\n      <div class=\"qa-ans\">\n        <p>Yes. If you have an active real estate Google Ads campaign, Softtrix will conduct a full account review and send you a detailed free audit report covering:<\/p>\n        <p>\u2192 Your current cost per lead vs. the benchmarks in this article<br>\u2192 Where your budget is being wasted and why<br>\u2192 Specific keyword, bidding, and landing page improvements<br>\u2192 A prioritized action plan to reduce CPL and increase lead volume<\/p>\n        <p>If you don&#8217;t have an active campaign yet, no problem. Share your website URL, monthly budget, and location targeting \u2014 Softtrix will research your market and create a full plan of action tailored to your specific goals. Contact us via WhatsApp or the number at the top of the site.<\/p>\n        <a href=\"https:\/\/www.softtrix.com\/contact\" class=\"gets-inline-cta\">\u2605 Request My Free Audit \u2192<\/a>\n      <\/div>\n    <\/div>\n\n  <\/div>\n\n  <!-- MINI CTA 2 -->\n  <div class=\"mini-cta\">\n    <div class=\"mini-cta-left\">\n      <strong>Your cost per lead is either beating these numbers or leaking budget.<\/strong>\n      <span>A free Softtrix audit will tell you exactly which \u2014 in writing, with a specific fix for each issue found.<\/span>\n    <\/div>\n    <a href=\"https:\/\/www.softtrix.com\/contact\" class=\"mini-cta-link\">Get My Free Audit Report \u2192<\/a>\n  <\/div>\n\n  <!-- ROI SECTION -->\n  <div class=\"roi-card\">\n    <div class=\"eyebrow\">ROI Reality Check<\/div>\n    <h2>The Real Return on Real Estate Google Ads Investment<\/h2>\n    <div class=\"roi-grid\">\n      <div class=\"roi-box\">\n        <div class=\"num\">$250<\/div>\n        <div class=\"lbl\">Max buyer lead cost<\/div>\n      <\/div>\n      <div class=\"roi-arrow\">\u00d7<\/div>\n      <div class=\"roi-box\">\n        <div class=\"num\">20<\/div>\n        <div class=\"lbl\">Leads generated<\/div>\n      <\/div>\n      <div class=\"roi-arrow\">=<\/div>\n      <div class=\"roi-box\">\n        <div class=\"num\">$5K<\/div>\n        <div class=\"lbl\">Total ad spend<\/div>\n      <\/div>\n    <\/div>\n    <div class=\"roi-highlight\">\n      <div class=\"icon\">\ud83d\udca1<\/div>\n      <p>Close just <strong>one transaction<\/strong> from those 20 leads and earn <strong>$10,000\u2013$20,000+ in commission<\/strong> \u2014 a 2\u20134\u00d7 return on your entire monthly ad investment. Most agents close multiple leads per campaign cycle when CPL is properly managed.<\/p>\n    <\/div>\n  <\/div>\n\n  <!-- WHAT YOU GET -->\n  <div class=\"gets-card\">\n    <div class=\"gets-head\">\n      <h2>What&#8217;s Included in Softtrix&#8217;s Free Real Estate PPC Audit<\/h2>\n    <\/div>\n    <div class=\"gets-body\">\n      <div class=\"gets-row\">\n        <div class=\"gets-num\">1<\/div>\n        <div class=\"gets-text\">\n          <h4>Your CPL vs. Benchmark Comparison<\/h4>\n          <p>We compare your actual cost per lead against the $15\u2013$20 seller and $200\u2013$250 buyer benchmarks from Ami&#8217;s video. If you&#8217;re paying more, we&#8217;ll tell you exactly why.<\/p>\n        <\/div>\n      <\/div>\n      <div class=\"gets-row\">\n        <div class=\"gets-num\">2<\/div>\n        <div class=\"gets-text\">\n          <h4>Keyword Quality &#038; Intent Analysis<\/h4>\n          <p>We review every keyword in your account and identify broad match terms, low-intent queries, and wasted spend categories that are driving up your CPC without delivering qualified leads.<\/p>\n        <\/div>\n      <\/div>\n      <div class=\"gets-row\">\n        <div class=\"gets-num\">3<\/div>\n        <div class=\"gets-text\">\n          <h4>Negative Keyword Gap Report<\/h4>\n          <p>We identify the irrelevant searches your ads are showing for \u2014 and build a starter negative keyword list you can apply immediately to stop wasting budget.<\/p>\n        <\/div>\n      <\/div>\n      <div class=\"gets-row\">\n        <div class=\"gets-num\">4<\/div>\n        <div class=\"gets-text\">\n          <h4>Landing Page Conversion Assessment<\/h4>\n          <p>We review whether your landing page matches your ad promise and identify the top conversion blockers reducing your 10%\u201315% conversion rate target.<\/p>\n        <\/div>\n      <\/div>\n      <div class=\"gets-row\">\n        <div class=\"gets-num\">5<\/div>\n        <div class=\"gets-text\">\n          <h4>Prioritized Action Plan<\/h4>\n          <p>A specific, numbered list of changes to make \u2014 ordered by impact \u2014 so you know exactly what to do first to reduce CPL and increase lead volume from your current budget.<\/p>\n          <a href=\"https:\/\/www.softtrix.com\/contact\" class=\"gets-inline-cta\">\u2605 Request This Audit Free \u2192<\/a>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n\n  <!-- VIDEO TRANSCRIPT -->\n  <div class=\"transcript-card\">\n    <div class=\"transcript-head\">\n      <h2>Full Video Transcript<\/h2>\n      <span class=\"tr-tag\">Softtrix Q&amp;A<\/span>\n    <\/div>\n    <div class=\"transcript-body\">\n      <p><span class=\"spk\">Ami (Softtrix PPC Specialist):<\/span><\/p>\n      <p>Hi everyone, my name is Ami and we are Softtrix \u2014 a <span class=\"hl\">Google Premier Partner<\/span>. We have worked with hundreds of real estate clients and we have managed millions of dollars in terms of budgets for them.<\/p>\n      <p>So there are a few questions that I am regularly asked. One of them is: what is the cost per lead that we usually get for a real estate client?<\/p>\n      <p>For a real estate client, we have <span class=\"hl\">two types of businesses<\/span> \u2014 one is for the sellers, and then one is for the buyers.<\/p>\n      <p>For the sellers, in terms of the cost per lead, we usually get leads at around <span class=\"hl\">$15 to $20<\/span>. This includes clients from countries like the US and Canada.<\/p>\n      <p>For the buyer side of things, we usually have cost per clicks of around <span class=\"hl\">$20 to $25<\/span>. Considering a conversion rate of 10% to 15%, we usually get the cost per lead of around <span class=\"hl\">$200 to $250<\/span>.<\/p>\n      <p>If you have any campaigns running in a similar niche, you can contact us for a <span class=\"hl\">free audit<\/span>. There is a phone number on the top right corner. You can contact us on WhatsApp. We will be able to look at your PPC account and then we can actually send you the free audit report.<\/p>\n      <p>In the audit report, we will let you know what you are doing and what you need to do in order to <span class=\"hl\">maximize the ROI<\/span> from the campaigns.<\/p>\n      <p>But on the other side of things \u2014 if you do not have any campaign running, then don&#8217;t worry about it. You can just share with us some basic information: the website URL, the monthly budget, and the location targeting. We will be able to do the research and then get back with a plan of action on what you can do to bring your business online to the next level.<\/p>\n      <p>Thank you for watching the video.<\/p>\n    <\/div>\n  <\/div>\n\n  <!-- POST-TRANSCRIPT CTA -->\n  <div class=\"tr-cta\">\n    <h3>Now you know the benchmarks \u2014 how does your campaign compare?<\/h3>\n    <p>If your real estate CPL is higher than $20 for sellers or $250 for buyers, there are fixable reasons. Let Softtrix find them \u2014 free, no obligation.<\/p>\n    <div class=\"tr-btns\">\n      <a href=\"https:\/\/www.softtrix.com\/contact\" class=\"tr-btn-dark\">\u2605 Get My Free Audit Report<\/a>\n      <a href=\"https:\/\/wa.me\/919876152197?text=Hi+Softtrix%21+I+was+exploring+your+Www.softtrix.com+page+and+would+like+to+know+more+about+your+services.+https%3A%2F%2Fwww.softtrix.com%2F\" class=\"tr-btn-wa\">\ud83d\udcac WhatsApp Softtrix<\/a>\n    <\/div>\n  <\/div>\n\n  <!-- MAIN CTA -->\n  <div class=\"cta-hero\">\n    <h2>Ready to Hit These CPL Benchmarks in Your Market?<\/h2>\n    <p>Share your website URL, monthly budget, and location. Softtrix will audit your campaign \u2014 or build a plan if you&#8217;re starting fresh \u2014 at no cost to you.<\/p>\n    <div class=\"cta-btns\">\n      <a href=\"https:\/\/www.softtrix.com\/contact\" class=\"cta-gold\">\u2605 Request My Free Audit<\/a>\n      <a href=\"https:\/\/wa.me\/919876152197?text=Hi+Softtrix%21+I+was+exploring+your+Www.softtrix.com+page+and+would+like+to+know+more+about+your+services.+https%3A%2F%2Fwww.softtrix.com%2F\" class=\"cta-ghost\">\ud83d\udcac Message on WhatsApp<\/a>\n    <\/div>\n    <div class=\"cta-note\"><b>Google Premier Partner 2024 &amp; 2026<\/b> &nbsp;\u00b7&nbsp; 300+ Team Members &nbsp;\u00b7&nbsp; Hundreds of Real Estate Campaigns Managed<\/div>\n  <\/div>\n\n  <!-- ABOUT -->\n  <div class=\"about-strip\">\n    <div class=\"about-text\">\n      <h3>About Softtrix<\/h3>\n      <p>Softtrix is a Google Premier Partner PPC agency with 300+ team members. We&#8217;ve managed millions in real estate Google Ads spend and delivered free audits to hundreds of campaigns across the US, Canada, UK, and Australia.<\/p>\n    <\/div>\n    <div class=\"stat-row\">\n      <div class=\"stat-chip\"><div class=\"n\">300+<\/div><div class=\"l\">Team Members<\/div><\/div>\n      <div class=\"stat-chip\"><div class=\"n\">$M+<\/div><div class=\"l\">RE Spend Managed<\/div><\/div>\n      <div class=\"stat-chip\"><div class=\"n\">2\u00d7<\/div><div class=\"l\">Premier Partner<\/div><\/div>\n    <\/div>\n  <\/div>\n\n<\/div>\n\n<!-- FLOATING WHATSAPP -->\n<a href=\"https:\/\/wa.me\/919876152197?text=Hi+Softtrix%21+I+was+exploring+your+Www.softtrix.com+page+and+would+like+to+know+more+about+your+services.+https%3A%2F%2Fwww.softtrix.com%2F\" class=\"fab\" aria-label=\"WhatsApp\">\n  <svg viewBox=\"0 0 24 24\"><path d=\"M17.472 14.382c-.297-.149-1.758-.867-2.03-.967-.273-.099-.471-.148-.67.15-.197.297-.767.966-.94 1.164-.173.199-.347.223-.644.075-.297-.15-1.255-.463-2.39-1.475-.883-.788-1.48-1.761-1.653-2.059-.173-.297-.018-.458.13-.606.134-.133.298-.347.446-.52.149-.174.198-.298.298-.497.099-.198.05-.371-.025-.52-.075-.149-.669-1.612-.916-2.207-.242-.579-.487-.5-.669-.51-.173-.008-.371-.01-.57-.01-.198 0-.52.074-.792.372-.272.297-1.04 1.016-1.04 2.479 0 1.462 1.065 2.875 1.213 3.074.149.198 2.096 3.2 5.077 4.487.709.306 1.262.489 1.694.625.712.227 1.36.195 1.871.118.571-.085 1.758-.719 2.006-1.413.248-.694.248-1.289.173-1.413-.074-.124-.272-.198-.57-.347m-5.421 7.403h-.004a9.87 9.87 0 01-5.031-1.378l-.361-.214-3.741.982.998-3.648-.235-.374a9.86 9.86 0 01-1.51-5.26c.001-5.45 4.436-9.884 9.888-9.884 2.64 0 5.122 1.03 6.988 2.898a9.825 9.825 0 012.893 6.994c-.003 5.45-4.437 9.884-9.885 9.884m8.413-18.297A11.815 11.815 0 0012.05 0C5.495 0 .16 5.335.157 11.892c0 2.096.547 4.142 1.588 5.945L.057 24l6.305-1.654a11.882 11.882 0 005.683 1.448h.005c6.554 0 11.89-5.335 11.893-11.893a11.821 11.821 0 00-3.48-8.413z\"\/><\/svg>\n<\/a>\n\n<!-- STICKY BAR -->\n<div class=\"sticky\" id=\"sticky\">\n  <div class=\"sticky-txt\">\ud83d\udcb0 Real estate CPL benchmarks: <b>$15\u2013$20 sellers \u00b7 $200\u2013$250 buyers<\/b> \u2014 Is your campaign hitting these numbers?<\/div>\n  <div class=\"sticky-btns\">\n    <a href=\"https:\/\/www.softtrix.com\/contact\" class=\"s-btn-gold\">\u2605 Free Audit<\/a>\n    <a href=\"https:\/\/wa.me\/919876152197?text=Hi+Softtrix%21+I+was+exploring+your+Www.softtrix.com+page+and+would+like+to+know+more+about+your+services.+https%3A%2F%2Fwww.softtrix.com%2F\" class=\"s-btn-ghost\">\ud83d\udcac WhatsApp<\/a>\n  <\/div>\n  <button class=\"s-close\" onclick=\"closeSticky()\" aria-label=\"Close\">\u00d7<\/button>\n<\/div>\n\n<script>\nfunction tog(btn) {\n  btn.closest('.qa-item').classList.toggle('open');\n}\nconst sticky = document.getElementById('sticky');\nwindow.addEventListener('scroll', () => {\n  sticky.classList.toggle('show', window.scrollY > 380);\n}, { passive: true });\nfunction closeSticky() { sticky.style.display = 'none'; }\n<\/script>\n\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Softtrix \u2014 Google Premier Partner 2024 &amp; 2026 &nbsp;|&nbsp; 300+ Team Members &nbsp;|&nbsp; Millions in Real Estate Ad Spend Managed Q&amp;A Series \u2014 Real Estate PPC Benchmarks What is the Cost Per Lead for Real Estate Google Ads? Seller leads: $15\u2013$20 &nbsp;\u00b7&nbsp; Buyer leads: $200\u2013$250 &nbsp;\u00b7&nbsp; Based on managing millions in real estate ad spend [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":800,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-792","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is the Cost Per Lead for Real Estate Google Ads? | Softtrix Q&amp;A<\/title>\n<meta name=\"description\" content=\"What is the cost per lead for real estate Google Ads? Softtrix Google Premier Partner reveals: seller leads cost $15\u2013$20, buyer leads cost $200\u2013$250. Free PPC audit available.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.softtrix.com\/qna\/real-estate\/what-is-the-cost-per-lead-for-real-estate-google-ads\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is the Cost Per Lead for Real Estate Google Ads? | Softtrix Q&amp;A\" \/>\n<meta property=\"og:description\" content=\"What is the cost per lead for real estate Google Ads? Softtrix Google Premier Partner reveals: seller leads cost $15\u2013$20, buyer leads cost $200\u2013$250. Free PPC audit available.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.softtrix.com\/qna\/real-estate\/what-is-the-cost-per-lead-for-real-estate-google-ads\" \/>\n<meta property=\"og:site_name\" content=\"QNA\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-18T06:47:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-21T13:02:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.softtrix.com\/qna\/wp-content\/uploads\/2026\/04\/maxresdefault-1.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Softtrix\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Softtrix\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.softtrix.com\\\/qna\\\/real-estate\\\/what-is-the-cost-per-lead-for-real-estate-google-ads#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.softtrix.com\\\/qna\\\/real-estate\\\/what-is-the-cost-per-lead-for-real-estate-google-ads\"},\"author\":{\"name\":\"Softtrix\",\"@id\":\"https:\\\/\\\/www.softtrix.com\\\/qna\\\/#\\\/schema\\\/person\\\/5b26fbdf5aece5893f6b0334e130afb4\"},\"headline\":\"What is the Cost Per Lead for Real Estate Google Ads?\",\"datePublished\":\"2026-04-18T06:47:03+00:00\",\"dateModified\":\"2026-04-21T13:02:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.softtrix.com\\\/qna\\\/real-estate\\\/what-is-the-cost-per-lead-for-real-estate-google-ads\"},\"wordCount\":2096,\"publisher\":{\"@id\":\"https:\\\/\\\/www.softtrix.com\\\/qna\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.softtrix.com\\\/qna\\\/real-estate\\\/what-is-the-cost-per-lead-for-real-estate-google-ads#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.softtrix.com\\\/qna\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/maxresdefault-1.webp\",\"articleSection\":[\"Real Estate\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.softtrix.com\\\/qna\\\/real-estate\\\/what-is-the-cost-per-lead-for-real-estate-google-ads\",\"url\":\"https:\\\/\\\/www.softtrix.com\\\/qna\\\/real-estate\\\/what-is-the-cost-per-lead-for-real-estate-google-ads\",\"name\":\"What is the Cost Per Lead for Real Estate Google Ads? | Softtrix Q&A\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.softtrix.com\\\/qna\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.softtrix.com\\\/qna\\\/real-estate\\\/what-is-the-cost-per-lead-for-real-estate-google-ads#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.softtrix.com\\\/qna\\\/real-estate\\\/what-is-the-cost-per-lead-for-real-estate-google-ads#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.softtrix.com\\\/qna\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/maxresdefault-1.webp\",\"datePublished\":\"2026-04-18T06:47:03+00:00\",\"dateModified\":\"2026-04-21T13:02:19+00:00\",\"description\":\"What is the cost per lead for real estate Google Ads? Softtrix Google Premier Partner reveals: seller leads cost $15\u2013$20, buyer leads cost $200\u2013$250. Free PPC audit available.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.softtrix.com\\\/qna\\\/real-estate\\\/what-is-the-cost-per-lead-for-real-estate-google-ads#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.softtrix.com\\\/qna\\\/real-estate\\\/what-is-the-cost-per-lead-for-real-estate-google-ads\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.softtrix.com\\\/qna\\\/real-estate\\\/what-is-the-cost-per-lead-for-real-estate-google-ads#primaryimage\",\"url\":\"https:\\\/\\\/www.softtrix.com\\\/qna\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/maxresdefault-1.webp\",\"contentUrl\":\"https:\\\/\\\/www.softtrix.com\\\/qna\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/maxresdefault-1.webp\",\"width\":1280,\"height\":720},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.softtrix.com\\\/qna\\\/real-estate\\\/what-is-the-cost-per-lead-for-real-estate-google-ads#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.softtrix.com\\\/qna\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What is the Cost Per Lead for Real Estate Google Ads?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.softtrix.com\\\/qna\\\/#website\",\"url\":\"https:\\\/\\\/www.softtrix.com\\\/qna\\\/\",\"name\":\"QNA\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.softtrix.com\\\/qna\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.softtrix.com\\\/qna\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.softtrix.com\\\/qna\\\/#organization\",\"name\":\"QNA\",\"url\":\"https:\\\/\\\/www.softtrix.com\\\/qna\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.softtrix.com\\\/qna\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.softtrix.com\\\/qna\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/softtrix-logo-1.png\",\"contentUrl\":\"https:\\\/\\\/www.softtrix.com\\\/qna\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/softtrix-logo-1.png\",\"width\":161,\"height\":59,\"caption\":\"QNA\"},\"image\":{\"@id\":\"https:\\\/\\\/www.softtrix.com\\\/qna\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.softtrix.com\\\/qna\\\/#\\\/schema\\\/person\\\/5b26fbdf5aece5893f6b0334e130afb4\",\"name\":\"Softtrix\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6683b008c409a7cf8e6d827a64e2d9d8b1d9e67939c649d474f10c1efd7cf156?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6683b008c409a7cf8e6d827a64e2d9d8b1d9e67939c649d474f10c1efd7cf156?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6683b008c409a7cf8e6d827a64e2d9d8b1d9e67939c649d474f10c1efd7cf156?s=96&d=mm&r=g\",\"caption\":\"Softtrix\"},\"sameAs\":[\"https:\\\/\\\/softtrix.com\\\/qna\"],\"url\":\"https:\\\/\\\/www.softtrix.com\\\/qna\\\/author\\\/sales\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is the Cost Per Lead for Real Estate Google Ads? | Softtrix Q&A","description":"What is the cost per lead for real estate Google Ads? Softtrix Google Premier Partner reveals: seller leads cost $15\u2013$20, buyer leads cost $200\u2013$250. Free PPC audit available.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.softtrix.com\/qna\/real-estate\/what-is-the-cost-per-lead-for-real-estate-google-ads","og_locale":"en_US","og_type":"article","og_title":"What is the Cost Per Lead for Real Estate Google Ads? | Softtrix Q&A","og_description":"What is the cost per lead for real estate Google Ads? Softtrix Google Premier Partner reveals: seller leads cost $15\u2013$20, buyer leads cost $200\u2013$250. Free PPC audit available.","og_url":"https:\/\/www.softtrix.com\/qna\/real-estate\/what-is-the-cost-per-lead-for-real-estate-google-ads","og_site_name":"QNA","article_published_time":"2026-04-18T06:47:03+00:00","article_modified_time":"2026-04-21T13:02:19+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/www.softtrix.com\/qna\/wp-content\/uploads\/2026\/04\/maxresdefault-1.webp","type":"image\/webp"}],"author":"Softtrix","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Softtrix","Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.softtrix.com\/qna\/real-estate\/what-is-the-cost-per-lead-for-real-estate-google-ads#article","isPartOf":{"@id":"https:\/\/www.softtrix.com\/qna\/real-estate\/what-is-the-cost-per-lead-for-real-estate-google-ads"},"author":{"name":"Softtrix","@id":"https:\/\/www.softtrix.com\/qna\/#\/schema\/person\/5b26fbdf5aece5893f6b0334e130afb4"},"headline":"What is the Cost Per Lead for Real Estate Google Ads?","datePublished":"2026-04-18T06:47:03+00:00","dateModified":"2026-04-21T13:02:19+00:00","mainEntityOfPage":{"@id":"https:\/\/www.softtrix.com\/qna\/real-estate\/what-is-the-cost-per-lead-for-real-estate-google-ads"},"wordCount":2096,"publisher":{"@id":"https:\/\/www.softtrix.com\/qna\/#organization"},"image":{"@id":"https:\/\/www.softtrix.com\/qna\/real-estate\/what-is-the-cost-per-lead-for-real-estate-google-ads#primaryimage"},"thumbnailUrl":"https:\/\/www.softtrix.com\/qna\/wp-content\/uploads\/2026\/04\/maxresdefault-1.webp","articleSection":["Real Estate"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.softtrix.com\/qna\/real-estate\/what-is-the-cost-per-lead-for-real-estate-google-ads","url":"https:\/\/www.softtrix.com\/qna\/real-estate\/what-is-the-cost-per-lead-for-real-estate-google-ads","name":"What is the Cost Per Lead for Real Estate Google Ads? | Softtrix Q&A","isPartOf":{"@id":"https:\/\/www.softtrix.com\/qna\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.softtrix.com\/qna\/real-estate\/what-is-the-cost-per-lead-for-real-estate-google-ads#primaryimage"},"image":{"@id":"https:\/\/www.softtrix.com\/qna\/real-estate\/what-is-the-cost-per-lead-for-real-estate-google-ads#primaryimage"},"thumbnailUrl":"https:\/\/www.softtrix.com\/qna\/wp-content\/uploads\/2026\/04\/maxresdefault-1.webp","datePublished":"2026-04-18T06:47:03+00:00","dateModified":"2026-04-21T13:02:19+00:00","description":"What is the cost per lead for real estate Google Ads? Softtrix Google Premier Partner reveals: seller leads cost $15\u2013$20, buyer leads cost $200\u2013$250. Free PPC audit available.","breadcrumb":{"@id":"https:\/\/www.softtrix.com\/qna\/real-estate\/what-is-the-cost-per-lead-for-real-estate-google-ads#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.softtrix.com\/qna\/real-estate\/what-is-the-cost-per-lead-for-real-estate-google-ads"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.softtrix.com\/qna\/real-estate\/what-is-the-cost-per-lead-for-real-estate-google-ads#primaryimage","url":"https:\/\/www.softtrix.com\/qna\/wp-content\/uploads\/2026\/04\/maxresdefault-1.webp","contentUrl":"https:\/\/www.softtrix.com\/qna\/wp-content\/uploads\/2026\/04\/maxresdefault-1.webp","width":1280,"height":720},{"@type":"BreadcrumbList","@id":"https:\/\/www.softtrix.com\/qna\/real-estate\/what-is-the-cost-per-lead-for-real-estate-google-ads#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.softtrix.com\/qna\/"},{"@type":"ListItem","position":2,"name":"What is the Cost Per Lead for Real Estate Google Ads?"}]},{"@type":"WebSite","@id":"https:\/\/www.softtrix.com\/qna\/#website","url":"https:\/\/www.softtrix.com\/qna\/","name":"QNA","description":"","publisher":{"@id":"https:\/\/www.softtrix.com\/qna\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.softtrix.com\/qna\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.softtrix.com\/qna\/#organization","name":"QNA","url":"https:\/\/www.softtrix.com\/qna\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.softtrix.com\/qna\/#\/schema\/logo\/image\/","url":"https:\/\/www.softtrix.com\/qna\/wp-content\/uploads\/2026\/04\/softtrix-logo-1.png","contentUrl":"https:\/\/www.softtrix.com\/qna\/wp-content\/uploads\/2026\/04\/softtrix-logo-1.png","width":161,"height":59,"caption":"QNA"},"image":{"@id":"https:\/\/www.softtrix.com\/qna\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.softtrix.com\/qna\/#\/schema\/person\/5b26fbdf5aece5893f6b0334e130afb4","name":"Softtrix","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/6683b008c409a7cf8e6d827a64e2d9d8b1d9e67939c649d474f10c1efd7cf156?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6683b008c409a7cf8e6d827a64e2d9d8b1d9e67939c649d474f10c1efd7cf156?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6683b008c409a7cf8e6d827a64e2d9d8b1d9e67939c649d474f10c1efd7cf156?s=96&d=mm&r=g","caption":"Softtrix"},"sameAs":["https:\/\/softtrix.com\/qna"],"url":"https:\/\/www.softtrix.com\/qna\/author\/sales"}]}},"_links":{"self":[{"href":"https:\/\/www.softtrix.com\/qna\/wp-json\/wp\/v2\/posts\/792","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.softtrix.com\/qna\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.softtrix.com\/qna\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.softtrix.com\/qna\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.softtrix.com\/qna\/wp-json\/wp\/v2\/comments?post=792"}],"version-history":[{"count":9,"href":"https:\/\/www.softtrix.com\/qna\/wp-json\/wp\/v2\/posts\/792\/revisions"}],"predecessor-version":[{"id":838,"href":"https:\/\/www.softtrix.com\/qna\/wp-json\/wp\/v2\/posts\/792\/revisions\/838"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.softtrix.com\/qna\/wp-json\/wp\/v2\/media\/800"}],"wp:attachment":[{"href":"https:\/\/www.softtrix.com\/qna\/wp-json\/wp\/v2\/media?parent=792"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.softtrix.com\/qna\/wp-json\/wp\/v2\/categories?post=792"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.softtrix.com\/qna\/wp-json\/wp\/v2\/tags?post=792"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}