Google Shopping Campaigns Setup & Management — Do You Stand To Gain?
An Ecommerce Google Shopping in the near future will include “rich snippets,” which will mention the product’s availability, price, reviews, and (if any) product offerings. For an Ecommerce Shopping Campaigns in Google, you would need to register with Google’s Merchant Center. After you have become a merchant, the next step would be product submission. Further, if rich snippet data has to be displayed, Ecommerce websites need to follow the guidelines, such as marking up HTML data for Google’s interpretation and production of the snippet information along with the search listing.
Google shopping Ecommerce has skyrocketed to epic proportions. Traditional brick-and-mortar shops have taken a massive beating. Ecommerce is not only here to stay, but also to dictate terms and call the shots. Whatever strategy is followed, the consumer is going to benefit tremendously, partly due to intense competition among Ecommerce giants. Several vendors offer Google product data feed services. This product feed is integrated into Google results with the ultimate goal of enhancing user experience and helping them in their searches. Online stores benefit in myriad ways once they have submitted their product feed to search engines like Google.