3.8sEvery extra moment tests a shopper’s patience.
Speed & mobile experience
We look for slow loads, awkward tap targets, layout shifts and mobile friction.
Ecommerce conversion audit
More traffic is good.
More sales is better.
We audit your online store, uncover the friction making it harder to shop, and show you how to create a more user-friendly experience that turns more visitors into customers.
FashionJewelleryBeautyHomewareGiftsAnd more
14+ yearsin the market, helping ecommerce businesses improve digital performance
Traffic comes in
Slow pagesUnclear shippingWeak product pagesCheckout friction
Sales leak out
Where revenue slips away
Your customers leave clues.
We find them.
We analyse the full customer journey—not just one page—to uncover what may be stopping visitors from buying.
EVERYDAY KNITEssential ribbed sweater£86
Missing reassuranceDelivery & returns unclear
Product page clarity
We review imagery, product information, sizing, trust signals and calls to action.
NEW INWOMENMENACCESSORIES
184 productsCategorySizeColourSort
Too many choices before shoppers see the right product
Product discovery & navigation
We review menus, search, filters and collection paths so customers can find the right product faster.
Essential knitOat / M · Qty 1£86Subtotal£86.00
ShippingCalculated next
Total£86.00+
Cart & checkout friction
We check surprise costs, unclear delivery messaging, form friction and reassurance gaps.
Don’t let friction waste your trafficYour visitors are already showing interest. Let’s make it easier for them to buy.
Audit my online storeWhat you’ll receive
Not a vague report.
A clear action plan.
Your audit turns observations into prioritised recommendations your team can actually use.
- 01Conversion friction review
Evidence-led observations across your core journey.
- 02Prioritised opportunities
What to fix first, based on likely impact and effort.
- 03Actionable recommendations
Clear ideas for pages, messaging and experience.
- 04Expert walkthrough
A focused conversation on findings and next steps.
Trusted digital expertise
Google Premier Partner.
Recognized in 2024 and 2026. Softtrix combines conversion-focused user experience thinking with deep performance marketing experience.
Verify on Google Partners
Simple by design
From online store to
clear next steps.
Share your online store
Tell us a little about your business and where you feel sales may be getting stuck.
We review the journey
Our team assesses the experience from landing page and navigation through to checkout.
Receive your recommendations
We show you the main opportunities and the practical improvements worth prioritising.
A clearer experience can unlock more salesFind out what may be holding your online store back.
Review my website“
We look at your store the way a customer does—then show you where confidence, clarity or momentum gets lost.
Softtrix ecommerce team14+ years in digital performance
Good to know
Questions before
we begin?
Is the audit really free?+
Yes. The initial ecommerce conversion audit is free and comes with no obligation.
What type of stores do you work with?+
We can review clothing, jewellery, beauty, homeware, gifts and other ecommerce businesses across platforms.
Do I need to give you store access?+
No access is needed for the initial review. We assess the live customer-facing journey.
Will you make the changes too?+
The free audit focuses on identifying opportunities. If you want implementation help, we can discuss that separately after the review.
Your free ecommerce CRO audit
Make your online store easier to use—and easier to buy from.
We’ll review the experience from first click to checkout and show you how to reduce friction, improve usability and convert more of your existing traffic.
- No obligation
- Clear recommendations
- Built for your online store
Free audit request01 / 01
Your online store is ready for review.
Thanks—we’ve received your details and will follow up shortly.