Products are hard to find
Unclear categories and weak filters make shoppers work too hard.
Homepage & collectionsCRO for fashion ecommerce
Getting traffic to your clothing website—but not enough sales?
We audit your customer journey and show you what to improve—from the homepage and product pages to cart and checkout.
Find what blocks sales See the exact improvements Get a clear action plan
See how we improve your websiteBuilt for ambitious apparel brands on
Where sales are lost
Small obstacles stop ready-to-buy shoppers.
We find the moments that make people pause, feel unsure, or leave—then show you how to make each step clearer.
Product pages leave questions
Missing fit, fabric, and delivery details create doubt before purchase.
Product pagesMobile shopping feels difficult
Small controls and confusing options make buying harder on a phone.
Mobile experienceCheckout creates doubt
Unexpected costs and unclear policies make customers leave at the last step.
Cart & checkoutNot sure where customers are dropping off?
Get my website reviewedBefore and after the audit
We show what is wrong—and what good looks like.
You receive clear examples your design, development, and marketing teams can act on.
01 · Homepage
Help shoppers choose where to go.
We simplify the first screen, make the offer clear, and guide visitors to the right collection.
- Clear value message
- Focused category paths
- One strong next step
Before
Too many messages compete
After
New collectionOne clear reason to shop
Clear path into products
02 · Product page
Answer questions before they become objections.
We place the information customers need beside the buying decision—not hidden lower on the page.
- Fit and size guidance
- Clear delivery and returns
- Easier variant selection
Before
Everyday knit$84
Select an option
Fit, delivery, and returns are missing
After
Everyday knit★★★★★ 4.8Relaxed fit · Soft cotton
Colour
Select sizeSize guide
XSSML
Free delivery over $100Easy 30-day returns
Everything needed to buy with confidence
03 · Checkout
Make the final step feel safe and simple.
We remove distractions, explain costs early, and keep reassurance close to payment.
- Fewer unnecessary fields
- Costs shown upfront
- Trust and return reminders
Before
Order summary
Everyday knitOat / M · Qty 1$86
Subtotal$86
ShippingCalculated later
Total$86+
Refund policyPrivacyTerms
The final cost is still unclear
After
Express checkout
Everyday knitOat / M · Qty 1$86
Subtotal$86
Shipping$8
Total USD$94
Easy returns · Secure payment
Refund policyPrivacyTerms
Every cost and policy is visible
Want to see these opportunities on your own website?
Request my reviewBuilt for the way fashion is bought.Visual. Emotional. Mobile. Variant-heavy.
What you receive
A clear plan for what to improve first.
We do not send a long generic checklist. We show the main problems, the recommended changes, and the order to test them.
- 01Customer journey review
Homepage, collections, product pages, cart, and checkout.
- 02Before-and-after examples
Simple visuals showing how key pages can improve.
- 03Prioritized action plan
Changes ordered by likely impact and effort.
- 04Practical recommendations
Clear design and copy direction for your team.
Start with a free review
Your first clothing website review is free.
We’ll identify the clearest opportunities and talk them through with you before you decide whether to continue.
Initial website reviewFree
If you choose to continue after the review call$299
- Share your website and main concerns
- We review the customer journey
- Discuss the clearest opportunities on a call
- Choose whether you want to continue
You decide after the free review. No payment is required upfront.
Request my free reviewHow it works
A simple path from audit to action.
Every step is designed to make the next decision easier.
Share your website
Tell us your goals, traffic sources, and main concerns.
We review the journey
We shop your site like a customer and find where the experience breaks.
See what to change
You receive clear recommendations and before-and-after examples.
Improve and test
Your team starts with the changes most likely to make shopping easier.
Ready for a clearer customer journey?
Review my websiteQuestions, answered
Before you request a review.
Still deciding? Start with the questions apparel teams ask most often.
Is this only for Shopify?+
No. The principles apply across ecommerce platforms, though Shopify and Shopify Plus are the most common setups we work with.
Do you redesign the entire website?+
Only when the evidence supports it. Most brands get more value from focused improvements and experiments than a high-risk full redesign.
Can you help with mobile conversion?+
Yes. Fashion traffic is often mobile-heavy, so product discovery, variant selection, sticky actions and checkout behavior are core to the review.
Do you also manage Google Ads and Meta Ads?+
Yes. Softtrix manages both Google Ads and Meta Ads, so we can improve paid traffic and the website experience together.
What happens after I submit the form?+
We review your website details, identify the initial areas worth discussing and follow up to confirm whether the engagement is a good fit.
Start with a clear review
Make your website easier to buy from.
We’ll show you where customers get stuck and what to improve first.
Review my website