This is an Australian firm that provides financial solutions to the ones in need.
Increase In Number of Conversions
Increase In Total Conversion Value
Decrease In Cost Per Conversions
The list of challenges like any other poorly managed campaign included almost no conversions, extremely high cost per conversion and a very low rate of conversion. Another major challenge was to look into the matter of ads being positioned very badly.
A. Low number of conversions
B. High cost per conversion
C. Low Conversion Rate
We took all the necessary actions that were required for getting better insights. Eventually, over a period of time, we managed to get improved results for the company. Where the number of conversions, total conversion value and conversion rate increased by 48 per cent, 147 per cent and 44 per cent respectively, cost per conversion decreased by 20 per cent.