GOOGLE ADWORDS PPC
GOOGLE ADWORDS PPC CASE STUDY RINGOFFICE
RingOffice is a premier cloud communication solutions provider that helps businesses communicate efficiently, enhance productivity, and save money.
Increase In Number of Conversions
Volume Of Clicks
The challenges working on this project were significant. The volume of clicks was low, while the click-through-rate was also declining. The number of conversions generated from the ad campaigns was poor, and both the CPA and CPC were significantly higher.
A. Low volume of click and click-through rate
B. Poor number of conversions
C. High CPA and CPC
To deliver improved results to our valued client, we took different approaches such as:
i) Non-performing and low CTR-generating ad campaigns were replaced with new and well-optimized copies
ii) We added negative keywords to eliminate irrelevant search traffic
iii) Proper bid adjustments were done to minimize overspending
iv) Mobile bids and location bid adjustments were done
v) Sitelinks and Callout Extension were added to enhance quality score of Google AdWords PPC campaigns
vi) Irrelevant and inappropriate landing pages were eliminated from the remarketing campaign