EDUCATION

LASH BLVD

Lash Blvd offers premium-quality eyelash extensions supplies and professional training to ensure the clients deliver outstanding results while growing their businesses profitably.

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of Conversions
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Conversions Rate
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Per Conversions
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Challenges

The U.S. based company’s Google AdWords PPC campaigns were found to be poorly managed. This had resulted into low number of conversions month-on-month. Wrong keyword choice & optimization and poor bidding led to high cost per conversion

Challenge Statement

A. Poor number of conversions

B. Poor campaign management

C. Low conversion rate

D. High cost per conversion

Strategy

It was a big challenge for us to work upon and improve the results of Lash Blvd’s PPC ad campaign. Our first priority was to improve biddings for relevant keywords. Therefore, we focused on the Search Term Report to identify the most relevant keywords as well as negative keywords to boost campaign performance. Through effective campaign management month-on-month, we were able to increase conversions while reducing CPC.

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