Our client has a Shopify store to sell innovative products. It’s a wireless hair curler for instant hair curls. Client came to us to scale his sales & Revenue
Decrease In Cost
Per Conversions
–Â No Social Media Presence
– Â split it into meaningful campaigns
– focusing on particular demographics and devices
– Â provided a much higher CTR
– Â Google rewarded our client by lowering the CPC
– Â the Conv. rate increased
– the CPC decreased from $3.24 to $1.36.
– Increase Repeat Rate
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Upon taking over the account, we dig deeper into the data and split it into meaningful campaigns that targeted specific demographics. Since the product is mainly targeted toward a female audience, we created ads in different ad formats and run them on different channels. Targeted campaigns, focusing on particular demographics and devices, provided a much higher CTR. As the CTR improved, Google rewarded our client by lowering the CPC. In comparing the first month, the Conv. rate increased by 500%, and the CPC decreased from $3.24 to $1.36.