GOOGLE ADWORDS PPC

678.4% Increase in ROI For Hair Curler Brand

Our client has a Shopify store to sell innovative products. It’s a wireless hair curler for instant hair curls. Client came to us to scale his sales & Revenue

Increase In Number
of Conversions
0 k
Increase In
Conversions Rate
0 %

Decrease In Cost
Per Conversions

$ 0

Brand Challenge

– No Social Media Presence

–  split it into meaningful campaigns

– focusing on particular demographics and devices

Objectives

–  provided a much higher CTR

–  Google rewarded our client by lowering the CPC

–  the Conv. rate increased

– the CPC decreased from $3.24 to $1.36.

– Increase Repeat Rate

 

Our Recommendation

  • Analytics
  • Content Marketing
  • Design
  • Digital Strategy
  • Marketing
  • SEO

Upon taking over the account, we dig deeper into the data and split it into meaningful campaigns that targeted specific demographics. Since the product is mainly targeted toward a female audience, we created ads in different ad formats and run them on different channels. Targeted campaigns, focusing on particular demographics and devices, provided a much higher CTR. As the CTR improved, Google rewarded our client by lowering the CPC. In comparing the first month, the Conv. rate increased by 500%, and the CPC decreased from $3.24 to $1.36.

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