GOOGLE ADWORDS PPC

678.4% Increase in ROI For Hair Curler Brand

Our client has a Shopify store to sell innovative products. It’s a wireless hair curler for instant hair curls. Client came to us to scale his sales & Revenue

Increase In Number
of Conversions
0 k
Increase In
Conversions Rate
0 %

Decrease In Cost
Per Conversions

$ 0

Brand Challenge

– No Social Media Presence

–  split it into meaningful campaigns

– focusing on particular demographics and devices

Objectives

–  provided a much higher CTR

–  Google rewarded our client by lowering the CPC

–  the Conv. rate increased

– the CPC decreased from $3.24 to $1.36.

– Increase Repeat Rate

 

Our Recommendation

Upon taking over the account, we dig deeper into the data and split it into meaningful campaigns that targeted specific demographics. Since the product is mainly targeted toward a female audience, we created ads in different ad formats and run them on different channels. Targeted campaigns, focusing on particular demographics and devices, provided a much higher CTR. As the CTR improved, Google rewarded our client by lowering the CPC. In comparing the first month, the Conv. rate increased by 500%, and the CPC decreased from $3.24 to $1.36.

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