GOOGLE ADWORDS PPC
273% Increase in Leads from FB Ads Only
A2Z Weddings provides brides and grooms first-class Wedding Photography services in Sydney as well as, Cinematography for their special day. The client hired us to scale his campaigns & improve the leads.
Increase In Number
of Leads
Per Conversions
Challenge:-
- Increase brand recognition
- Drive more qualified leads
- Increase conversions on bottom-funnel
- Audience Segmentation
- Increase ROI
IMPACT:-
- SCALED LEADS BY 273%
- 50.5% Increase in CTR
Our Recommendation
- Analytics
- Content Marketing
- Design
- Digital Strategy
- Marketing
- SEO
To improve brand recognition, we run discovery ads across GDN, Gmail, and Youtube. As a result, we saw a substantial brand lift. During our initial analysis, we learned that majority of the engagement was coming from the female audience (age group 25-34). It was crucial to segment those female audiences who are dropping off without taking any further action. Once we had done with segmentation, we launched hyper-targeted campaigns for each of their services. We had implemented a session recording tool to see how visitors were navigating on the site so that we can fix those roadblocks. The next thing was to leverage a similar audience. Based on our learning, we launched a similar audience campaign with the ad copies that performed really well in our last campaign.
Once we had enough audience captured, we launched a robust re-marketing campaign to attain incremental leads at a lower CPL.
