Your buying journey
Walk through how visitors find a product, evaluate it and reach checkout on desktop and mobile.
FOR ONLINE LIQUOR RETAILERS
Turn more liquor-store
visitors into buyers.
Discover what makes shoppers hesitate—and which changes your store needs first. For online liquor retailers with an existing store and visitor traffic.
WATCH GARY EXPLAIN
What’s stopping your store
from converting?
Gary · Softtrix
GOOGLE ADS CREDENTIALS
Google Premier Partner.
Recognized in 2024 and 2026.
Advertising experience behind our store improvement advice.
Verify on Google Partners (opens in a new tab)
YOUR FREE DISCOVERY CALL
Leave with a clearer
idea of what to improve.
A focused 30-minute conversation about your store, your customers and the next improvements to consider.
Top CRO opportunities
Discuss the friction we identify and which opportunities deserve attention first.
Practical next steps
Understand what can be improved, what your platform supports and whether our package fits.
The discovery call is free. The full review and agreed implementation are a separate $299 USD one-time project.
How it works
Select a step to see what happens next.
01Share your website
Tell us your name, work email, store website and phone number using the enquiry form. Share your existing online store so we can understand what you sell and how customers shop.
Submitting the form requests a call; it does not reserve an appointment.
Share your store details02Choose a call time
Choose an available 30-minute slot on Calendly. Check your local time zone before confirming and add the meeting to your calendar.
Your confirmation includes the meeting link. If your plans change, use its rescheduling option.
Book a Free Discovery Call03Discuss your store
We’ll discuss your goals and review the shopping journey on desktop and mobile, including product information, delivery clarity and the path to checkout.
You’ll hear the top CRO opportunities we identify and can ask questions about what would work for your store. This is a free discovery conversation.
04Agree next steps
If there’s a fit, we agree the improvements, platform feasibility and delivery timeline before you commit.
The full CRO review and agreed implementation are a separate $299 USD one-time project. Unsupported Shopify changes are excluded. You decide whether to proceed.
INSIDE A SOFTTRIX CRO REVIEW
A real liquor retailer.
A clearer way to shop.
A real example from our customer report: the existing homepage alongside the design direction we proposed. See how the review becomes a practical visual plan.
BEFORE · WEBSITE CAPTURE
PROPOSED · DESIGN CONCEPT
1 A visible search field
2 Clear shopping routes
3 Information around products
Make search visible.
A prominent search field helps shoppers start with a product or brand instead of hunting for a small icon.
Give shoppers clear routes.
Proposed Offers, New arrivals, Gifts and budget shortcuts make the next browsing step easier to understand.
Bring useful details forward.
The report recommends genuine product proof and clear delivery information nearer to buying decisions.
Source: an anonymized liquor-retailer CRO report supplied by Softtrix. The proposed view is a design concept, not a completed implementation or evidence of a measured sales increase. Product details, ratings and policy wording in the concept need validation before launch.
WHAT WE REVIEW AND IMPROVE
Make the next step
feel obvious.
Conversion rate optimization means making it easier for the right shopper to complete a purchase. We look at desktop and mobile, from the first product view to checkout.
Answer the buying questions.
Clear bottle size, product details, availability, images and genuine reviews. The information shoppers need, where they need it.
Remove the uncertainty.
Make delivery coverage, shipping costs, collection options and returns easier to find—using your actual store policies.
Keep the purchase moving.
Review navigation, distracting pop-ups, cart clarity and supported checkout improvements. Preserve required age verification.
Inside a real CRO review
See the details we would improve.
Examples from an anonymized liquor-store review: clearer ways to browse, compare and decide. Tap any screenshot to inspect it.
01 / FIND THE RIGHT BOTTLE
Make shopping easier before asking for the sale.
A long introduction pushes products down the collection page. Our proposed shopping direction brings useful routes and product information into focus.
Products appear below a large introduction; filtering is visually quiet.
Shop by occasion or budget, compare bottle details, and surface genuine customer feedback.
Design concept from the report. Illustrative ratings, offers and stock messages must be verified before implementation.
02 / BUY WITH CONFIDENCE
Answer the questions beside “Add to cart”.
The review also looks closely at product details on mobile and desktop—not just the homepage.
Proposed design concept based on the audit. Delivery checks, product facts, reviews and policies must use verified store information before implementation.
What could make your store easier to buy from?
Let’s look at your shopping journey together.
LIQUOR STORE · GOOGLE ADS PERFORMANCE
Before and after.
Two real reporting periods.
Account-wide ROAS increased from 5.20× to 7.19× across these selected 30-day periods.
BEFORE · 30 DAYS
March 23–April 21, 2026
5.20× ROAS- Advertising spend
- $23,691.81
- Reported conversion value
- $123,194.95
AFTER · 30 DAYS
April 22–May 21, 2026
7.19× ROAS- Advertising spend
- $15,773.13
- Reported conversion value
- $113,333.60
Higher return per advertising dollar. Advertising spend and total reported conversion value both decreased in the later period.
Selected retrospectively from January 1–September 29, 2026: the lowest account-wide 30-day ROAS period, followed by the highest non-overlapping 30-day period after April 21. Screenshots are cropped to protect client identity; displayed figures are unchanged. These Google Ads results do not establish that CRO caused the difference. Conversion value is not profit. Results vary.
A CLEAR STARTING POINT
Expert review.
Agreed changes.
Actual implementation.
Start with a free discovery call to discuss the top CRO opportunities for your store. If there’s a fit, we agree the scope before you commit.
Book a Free Discovery Call$299 USD · one-time
CRO review + agreed implementation
- Focused review of your existing store
- Top CRO opportunities and a prioritized plan
- Our developer implements the agreed changes
- Desktop and mobile checks
- A clear summary of what changed
The scope and delivery timeline are confirmed after reviewing your store. This is a focused improvement project, not a full store rebuild.
Shopify changes must be supported by your current plan, theme and apps. Technically unsupported or platform-restricted changes are excluded.
BEFORE WE TALK
Clear answers.
No surprises.
Who is this for?
Liquor retailers with an existing ecommerce website and visitor traffic, including stores running Google or Meta ads. We’ll assess fit on the call. A new website build is outside this CRO package.
What will we discuss on the free call?
Your store, your goals, and the top CRO opportunities we identify. The call is a discovery conversation, not the full paid review and implementation project.
Will your team make the changes?
Yes. The $299 USD one-time package includes review and agreed implementation by our developer. We confirm feasibility and scope before payment.
Can you guarantee more sales?
No fixed sales or ROAS increase is promised for this CRO package. Traffic quality, pricing, availability and fulfilment also affect results. We focus on reducing purchase friction and evaluating changes using available data.
What if I can’t attend my call?
Please use the rescheduling option in your booking confirmation. Choose the correct local time zone and add the appointment to your calendar.
YOUR STORE. A CLEARER PATH TO PURCHASE.
Find your top CRO opportunities.
Let’s look at what your customers experience after the click.
Book a Free Discovery CallFree conversation · No obligation