IMPROVE THE RANKING OF YOUR SITE BY CREATING AN EFFECTIVE WEBSITE!
With the change in technologies and demands, accessing the internet is a common activity among users. The usage of internet ranges from the collection of important information to the development of business. Online business is the most commercial part of web preferred by most of the people to make money and to lead their business towards progressive growth by sitting anywhere in the world. The growth of every business unit depends mainly on the advertisement. In past pamphlets, announcements and flyers etc. were used for advertisement purpose but in modern world due to rapid usage of internet, website is the most recommendable entity for this purpose.
Company websites are the supreme and latest methodology of success which ensures an excellent and cost effective result for several ranges of businesses across the world. In general website is a group of pages which are proposed under the same domain name, located on the World Wide Web. These pages include the information regarding the services and products of the business which are arranged in the form of graphics, text and sound media etc. Each website contains a home page which will be the first page viewed by the users while they visit the website a particular company. The pages of website are usually accessed from a web address known as Uniform Resource Locator.
Different categories of websites:-
Corporate Website: - It is a type of website where a business division can update its content and information in a regular manner. It provides a window display to every person to get knowledge about that particular unit. It is mainly accessed by the general manager. The main motive behind these types of websites is to spread the information all around the world in a short span of time.
Commercial website: - These types of websites are generally used to earn money. It may include the company website with some additional features or description and price lists of products etc. These are designed by focusing on the needs and expectations of the users he or she would want to discover or purchase.
Affiliate Website: - These are the websites which promote other websites to increase the traffic and get commission on the sale basis.
An effective website is the one which creates an excellent impression in the mind of user and increases the chance to achieve good results and conversions in a short span of time. Designing a striking website for a company is a very important aspect because only then you will be capable of capturing the attention of audience. Therefore, the designer must create the website in such a way that it can attract maximum number of customers.
Here are some key points to keep in mind while designing an effective website:-
a. Structure of the Website: - Structure is the main thing that will affect the mind of user either in a positive or negative way. So, always try to avoid useless content and graphics which can give a bad impression to the spectators. Use the content which have following features:-
b. Simplicity: - Always use simple and easy language which can be easily understood by the user, because lengthy and difficult text will frustrate the audience.
c. Feature Exposure: - Try to expose the main features of the products or services in such a manner that it highlights the qualities and advantages of service or the product instantly and motivate the users to buy it.
d. Manage To Focus Consumer’s Attention: - While talking about marketing prospective, images, videos, patterns etc. create a long lasting view in the users’ mind as compared to text. So, always try to focus the attention of the visitor by using more images which can easily describe the qualities of the services or the product offered by the company in an excellent way.
e. Speed: - Speed is the most important feature which should be kept in mind while designing the site. In this busy world, everyone runs short of time. People don’t want to waste their time while waiting the thing to take place. So, they browse and use internet to accomplish any sort of work. So avoid using heavy graphics and prefer the designs which can be easily accessible from anywhere.
f. Effortless Navigation: - Online browsers will be more comfortable if they find easy and simple navigation while searching something, which further encourages them to read more about the company. So, create a less complex website with proper navigation and design which gives a fresh look to your page.
g. Search Engine Friendly: - Keywords play an important role in improving the status of a website. So, use unique and relevant keywords according to the content and services, which help in creating a user friendly environment between the user and the search engine.
h. Easy To Update: - While making any business website, the designer must keep in mind that the site can be easily updated from time to time. You can easily rearrange and transform the design of the website whenever you want.
BENEFITS OF AN EFFECTIVE WEBSITE: -
Creating an effective website will help you to take your organization towards success. Some benefits of a tempting and nicely designed website are:-
1. Visual representation of business
2. Saves time and printing expenses
3. Can be easily updated
4. Improves relationships with the customers
5. Easy to access
6. Helps in targeting each customer individually
7. Improves the ranking and status of an organization in a short span of time
A website can be defined as an assortment of web pages, videos, images or other digital resources that is hosted on single or multiple Web server(s), generally accessible via the web, LAN or a cell phone. It is actually the replication of an organization offering a number of services or products. Millions of people prefer to buy products or services with the help of internet. It becomes very essential that your business website should be capable of engaging the attention of the people. Therefore, you should hire a designer having complete knowledge about all the elements that can create an awe-inspiring website for you.